According to The Copenhagen Way, Part 5 has sustainability at its core. SportsPro talks to the Danish FA and Copenhagen event organizers about the joint Nordic candidature of Denmark to host the national team. Competition as UEFA prepares to announce the next host of its Women’s European Championship in April. Women Football World Cup fans can buy Haiti vs Denmark Tickets from our website.

The 24th of June marked a turning point for Danish women’s soccer due to the Nordic candidature of Denmark. Pernille Harder, the team’s captain, and all-time leading scorer led a star-studded Danish roster that played in front of a boisterous crowd at Copenhagen’s Parken Stadium.

Harder, one of the biggest names in the sport, competed alongside Real Madrid’s Sofie Svava and Nadia Nadim in front of 21,542 passionate fans. A record crowd for a Denmark women’s national team game, who was closing in on her 100th international appearance.

Pernille Mosegaard Harder played as Midfielder in Denmark Women Football Team
Pernille Mosegaard Harder played as Midfielder in Denmark Women’s Football Team

Mille Gejl’s 91st-minute winner gave Denmark a 2-1 victory over Brazil to cap the team’s historic debut at Parken. The event demonstrated the rising popularity of women’s soccer in Denmark. The city of Copenhagen and the Danish Football Association (DBU) now have more audacious goals in mind.

In October, Denmark joined its Nordic neighbors Sweden, and Norway. And Finland is in the competition to host the 2025 Uefa Women’s European Championship. The aim? To deliver the biggest edition of the competition to date.

According to Jakob Jensen, CEO of DBU, “We — in the Nordics — want to push the Uefa Women’s Euro to the next level.”

“We will strengthen the fan culture of women’s football and organise the biggest Uefa Women’s Euro ever.”

Nordic candidature of Denmark

In October, European soccer’s governing body Uefa confirmed it had received four bids for its flagship women’s national team tournament. With rival dossiers submitted by France, Poland, and Switzerland.

In launching their bid, the Nordic federations said they intend to make 800,000 tickets available for the tournament. With the final being staged at Stockholm’s 50,000-seater Friends Arena. The proposal would see games spread across the four capital cities of Copenhagen, and Stockholm. Oslo, and Helsinki, with fixtures, also taking place in Odense, Gothenburg, Trondheim, and Tampere.

“For women’s football in Denmark it would be a great inspiration for the younger generation to have their idols playing at home,” Jensen adds.

“Ideally, it will encourage more boys and girls to play football and help the women’s game expand in Denmark.”

Chelsea star Pernille Harder scored 70 goals in 140 matches for Denmark
Chelsea star Pernille Harder scored 70 goals in 140 matches for Denmark

We will see to it that women’s football keeps growing in order to advance equality of opportunity. Diversity and sustainability are in line with our shared Nordic objectives and values. FIFA Women Football World Cup fans can buy Denmark vs China Tickets from our website.

DBU’s Chief Executive, Jakob Jensen

embracing the spirit of the Nordic

The four Nordic nations competing in the bid have a lot more things in common than just their closeness to one another. The four nations are united by a shared commitment to sustainability, and inclusion. And gender parity would promote these ideals by hosting the Women’s Euro.

Jensen is adamant that the competition will highlight “the best of Denmark and Copenhagen,”. And he thinks the Nordic nations will set the bar for what the event can accomplish in terms of social impact.

In line with our shared Nordic objectives and values, “we will assure the continuous development of women’s football for equal chances, more diversity, and better sustainability – and we will invite people from all backgrounds to a celebration of football,” he says.

Mia Nyegaard, mayor of culture and recreation for the Copenhagen City Council. Shares that vision and restates the nation’s shared goal of establishing a new standard for sustainable development at the Women’s Euro.

She says, “We need to set high standards.”

“By joining the United Nations Justifiable Growth Goals in our event scheduling and working with many areas of sustainability – social, social and climate ideas – the aim with [Women’s Euro 2025] is to have the most sustainable championship to date.

“Thus, we will promote carbon emission reduction, promote social integration through football, and encourage guests to adopt green mobility such as bicycles.”

In the upcoming years, all four of the capital cities have committed to achieving net zero carbon emissions. Copenhagen’s reputation as a center of sustainability has lured major sporting events to its coasts in recent years. Since 2009, Copenhagen has reduced its own CO2 emissions by 80%.

Euro 2020

In fact, four games during the men’s 2020 Uefa European Championship as well as the Tour de France Grand Départ were held in the capital of Denmark. The first Copenhagen SailGP competition, held in 2022, was the sailing series’ most environmentally friendly to date.

Denmark players are celebrating after Mille Gejl’s goal vs Brazil
Denmark players are celebrating after Mille Gejl’s goal vs Brazil

“Hosting Euro 2020 and other significant international events has highlighted Copenhagen as an open, inclusive green and sustainable capital with the required expertise and cross-disciplinary host city competencies to take on the responsibility of hosting [Women’s Euro 2025],” claims Nyegaard.

“The City of Copenhagen [Council] is also skilled at developing host city programmes for side events that attract both tourists and locals. Copenhagen should be marketed as a desirable and livable city.”

Jensen is also certain that if the women’s version of the competition debuts in 2025. Denmark will imitate the fan experience of Euro 2020.

“We built a fantastic mood around Euro 2020 together with Copenhagen,” he claims.

Events in Copenhagen are about more than just status. They act as a spark to advance an agenda and leave a lasting legacy.

Kit Lykketoft, Convention Director, Lovely Copenhagen Proponents of diversity

In Copenhagen’s case, the desire to host major athletic events is driven by more than just a desire for financial benefit; instead, it derives from a determination to spur greater cultural change and leave a lasting legacy through sport.

The director of the convention at Fantastic Copenhagen, Kit Lykketoft, claims that events in Copenhagen are about more than just prestige.

They act as a spark to advance an agenda and leave a good legacy. When we measure the impact, we integrate this effort into a system with Copenhagen Legacy Lab and work strategically to make a difference.

Women’s Euro Cup 2025

“The Women’s Euro will be a component of a larger initiative to promote equality in sports and the participation of women.”

The Copenhagen Legacy Lab is a strategic effort started by the Copenhagen Convention Bureau that aims to better integrate international events with the local public, commercial, and scientific communities by investigating and producing activities that can have an influence over the long term.

One event that was incorporated into the agenda was Euro 2020.

“The ‘Outreach & Legacy Programme,’ which supported several agendas and projects outside football, was a crucial tool for the City of Copenhagen to use Euro 2020 to promote football as a diverse and inclusive sport by involving both existing and new target groups in the numerous local side activities football-related topics including social inclusion, sustainability, and new urban football facilities,” says Nyegaard.

Nyegaard, who calls inclusiveness “important” in both Copenhagen and all of Denmark, thinks that hosting Women’s Euro 2025 will build on the foundations created by hosting matches for Euro 2020.

She says, “A big legacy from Copenhagen hosting Euro 2020 is an ongoing programme improving local football clubs, making them more capable of attracting and maintaining girls in the clubs, and educating more female trainers and referees.”

“We aim to make these partnerships and goals even stronger and incorporate more topics. This might be accomplished by creating more urban football fields in the city, collaborating with schools and daycare centers, emphasizing mental health in sports, [and] mixing football formats.”

Denmark Football Team fans in Ophelia Plads Fan Village Euro 2020
Denmark Football Team fans in Ophelia Plads Fan Village Euro 2020

Developing the game

The success of the last year’s championships in England will still be vivid in the thoughts of the Nordic countries and other bidders as they impatiently await Uefa’s decision on the hosting of the 2019 Women’s Euro.

It was the climax of a competition that established records on and off the field when England’s Lionesses defeated Germany at Wembley Stadium in July to win the title of European champions in front of an attendance record of 87,192.

Women’s soccer is seeing exponential growth in the UK as a result of hosting the Women’s Euro, which gave the English host towns an economic boost of UK£81 million (US$97.3 million). Records are being broken, barriers are being broken, and history is being rewritten.

Lykketoft anticipates that Women’s Euro 2025 will have a comparable impact in the Danish capital.

“She asserts that it is crucial for both the younger generation and the rest of us to have role models who show that anyone can achieve their dream of being a professional athlete, such as Christian Eriksen or Pernille Harder.”

“We believe that hosting the Euro 2025 in Scandinavia will help the globe achieve a greater variety in its role models, both on and off the field.”

Football World Cup 2023 fans can buy England vs Denmark Tickets from our website.