Rugby World Cup 2027 has secured its profitable future by signing a record-breaking postponement with Emirates. The worldwide transporter, in a deal that runs finished 2035. The regeneration raises Emirates to World Rugby’s first platinum partner. Safeguarding the sport as one of its most noticeable and monetarily powerful partners for the next period.
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The contract covers every main World Rugby stuff through 2035. Emirates will continue to be the principal sponsor of the men’s and women’s Rugby World Cups in Australia in 2027 and 2029. The United States in 2031 and 2033, and the men’s Rugby World Cup in 2035.
Tackles and protuberant contact across digital, broadcast, and event surroundings. The company spreads an association that days back to 1987 and has developed one of worldwide world’s most recognisable associations. Emirates’ backing has reliably maintained rugby’s presence in major flight markets, supporting growth in regions. Where the sport is building deeper commercial and fan engagement.
Rugby World Cup 2027 Chief Executive Alan Gilpin said. Emirates recognises the sport’s power to unite and inspire fans worldwide. And this long-term commitment underscores the escalating value of Rugby World Cups and the confidence world-leading partners have in rugby’s route.
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Rugby World Cup: Future Boosted by Record Emirates Partnership Renewal
Besides, we are pleased to extend this company through to 2035. Since 2007, their provision, from Rugby World Cups to the vital work of match bureaucrats, has been contributing to progressing the game. Composed, we will last to inspire new peers of fans and enlarge rugby’s footprint around the world.” World Rugby Chief Income Officer Michel Poussau added.

Our company with Emirates, is one of the greatest recognisable in sport, and we are pleased with what we have attained composed since 2007. We are happy to start a new chapter in the association, defending our iconic Rugby World Cups and raising the game more broadly around the world, as we enter a very exciting new era.
President Tim Clark continued, “Since 2007, Emirates has been a proud partner of World Rugby, and this ten-year extension, our longest yet, demonstrates our shared commitment. The sport reflects our core values: integrity, teamwork, and bringing people together across limits. Rugby continues to grow worldwide.
Then we’re committed to amplifying that momentum by flying fans from every corner of the world to experience these tournaments live. Together with World Rugby. We’ll integrity our shared legacy while opening new opportunities and inspiring the next generation to embrace the sport.
The commercial impact of the deal is significant. With Emirates secured until 2035, the global leading body gains financial stability as it prepares for a milestone sequence of World Cups in new and strategically dangerous markets, chiefly North America.
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Rugby World Cup Final: Emirates’ Branding Power Grows as Rugby Sponsorship Expands
The match official discernibility, long associated with Countries, ensures the brand upholds one of the sturdiest recurring media imitations in global sport. The regeneration also comes at a time of rising backer confidence in the Rugby World Cup Final. Emirates joins Unilever’s Individual Care separation, whose brands include Dove, Dove Men+Care, and Rexona (marketed as Sure in some areas).

Besides Axe (known as Lynx), they have employed on crossways the next three World Cups. The wider trend reflects cumulative interest from aviation, FMCG and financial services brands as rugby prepares for its biggest profitable cycle in history. On the field, the sport continues to build impetus through the World Rugby Sevens Series and regional rivalries that funnel into its global cabinet events.
Preparations for the 2027 World Cup in Australia are already underway, with organisers expecting growth in ticket sales, broadcast audiences and tourism impact. Outside the Rugby World Cup Final, Emirates remains one of the world’s most active sports sponsors, backing properties across tennis, golf, cricket, football, motorsport and sailing. Its portfolio includes.
The ATP, major tennis Grand Slams, ICC events, SailGP and football clubs such as AC Milan, FC Bayern Munich, and Lyon. With the partnership now locked in through 2035, the governing body for the sport enters a long-term preparation window with its most recognised global partner. The postponement supports the leading body’s drives to build new profitable pathways.
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