World Cup Tickets: Various depositors are working hard to ensure trades get a piece of the expected $3 billion that will be produced when the world’s largest event comes to New Jersey next year. Rendering to Gov. Phil Murphy, the FIFA World Cup 2026. With eight of its 104 competitions being played at MetLife Stadium, including the final on July 19. Is a once-in-a-lifetime economic engine for the entire region. Making up to $3 billion, enticing more than 1 million companies, and making some 14,000 jobs.
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The major match of the biggest sporting occasion in antiquity will be played here in New Jersey. While being observed by billions of people transversely the globe, Murphy said. The big question is: Are New Jersey businesses ready to capitalize on the dollars the games will produce from visitors? Attendees will not only need cafeterias and lodging for the duration of time they may stay in New Jersey.
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MetLife competitions will span from June 13 through July 19. But they may want to fill the long game gaps by visiting the state’s tourism and national attractions. The economic benefits may filter down to bars and eateries in local towns with large cultural populations that may choose to hold World Cup watch parties during game times. Additionally, South Jersey will benefit from World Cup matches being held in Philadelphia.
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Since games will also be held in Boston, dedicated soccer fans may travel on the Northeast Corridor rail line to see sports in Philadelphia, the Meadowlands, and Boston. In short, New Jersey will be the home base for many fans who have tickets for World Cup competitions along the Northeast. All the major players involved in making the World Cup an achievement are doing their best to help businesses, both large and small. Make sure they take advantage of the opportunities the sports will present.
For Alex Lasry, CEO of the FIFA World Cup 2026 NY/NJ Host Commission. A quality fan involvement is associated with businesses being ready to accommodate visitors. Every day, all I’m thinking about is the fan experience; making sure people can get to and from the stadium safely and securely. While making sure they have things to do when they are not at the stadium, Lasry says.
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The NY/NJ Host Committee is working with chambers of trade, businesses, and city and county officials to make sure everyone is ready for what Lasry says will be billions of dollars in economic influence. He says, adding that infrastructures between FIFA Fédération Global de Football Association, federal, state, and local bureaucrats are one of the most significant undertakings right now because the size and scope of this is unlike anything we have ever seen.
We’ve had the Super Bowl; we’ve had Taylor Swift. We’ve had anything and everything in MetLife Ground, but none of that is comparable in size and scope to the World Cup. The brainchild of the Statewide Hispanic Chamber of Commerce of New Jersey SHCCNJ. The New Jersey Diverse Business Advisory Council NJDBAC of which NJBIA is a member, Evolvere Referring, and Juegos.
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Juegos designed the guide to help businesses, organizations, and individuals draw attention, generate revenue, and engage with local and global audiences attracted by the World Cup. At a glance, it offers business references, ideas, and chances for a variety of businesses; FIFA guidelines; World Cup key days.
Gus Penaranda, CEO of Evolvere Consulting and NJDBAC member, explains that the guide emerged from discussions between Luis De La Hoz, chairman of the SHCCNJ, Elisa Charters, co-founder of Latina Surge, and himself. We realized we were repeatedly all talking about the same thing and thought.
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In March, at a World Cup 2026 101 event at New Jersey City University. The NJDBAC introduced an online map of the entire state scheduled to go live in January 2026 that will present bullet-pointed businesses, restaurants, hotels, sports venues, soccer team training sites, tourism sites, museums, concert venues, etc. It is expected to be merged into the Juegos. Juegos app.
Advertising on NJDBAC’s online map will range from $995 to $3,495 and comes with a range of features. Including online video of individual businesses. SHCCNJ’s De La Hoz emphasizes that the focus of the chamber and NJDBAC is getting Main Street businesses to benefit from the World Cup without having to pay a licensing fee to FIFA. FIFA is focused on the stadium and the Fan Fest, but not every day will be a game day. People will be looking for other activities.
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They need food, entertainment, and shopping etc. We want small businesses to get a piece of that action, De La Hoz says. Though the games are some 400 days away, he stresses that businesses should start preparing now rather than later. It is never too early to be prepared. You can’t try and get ready a week before. You may not have enough time or resources. The better prepared you are, the better you will be able to capitalize on the event, he says.
World Cup Tickets: Atlantic City Countdown to FIFA 2026 Planned for South Jersey Market
On June 10, the SHCCNJ and Evolvere will hold a Countdown to the World Cup event inside the American Dream Mall at the Meadowlands. Similar to last year’s inaugural event at the same location. Its mission is to educate small businesses and municipalities on how they can benefit from the matches. Penaranda expects between 600 to 1,000 people to attend. At press time, he says a Countdown is also being planned in Atlantic City for the South Jersey/Philadelphia market. May 20 is the recommended date.
Closer to ground zero of where the World Cup matches will be played is the Meadowlands Chamber of Commerce. Where President Jim Kirkos and his team are making sure the economic impact of the games will be as large as it can be. This means community awareness and making sure towns and businesses understand the nuances of the World Cup.
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With that money, we’re creating videos about the region’s assets, updating our website, and getting smarter about using artificial intelligence and keyword searches, Kirkos says. Quite frankly, we are turning over stones trying to find every possible way to leverage the World Cup so that New Jersey benefits. Before the NY/NJ Host Committee came into being, it was Choose New Jersey, the state’s foremost non-profit business attraction society.
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That led a cohort that included the New Jersey Economic Development Authority. The New Jersey Sports & Exposition Authority, big-time soccer aficionado Gov. Phil Murphy, New York counterparts, and private stakeholders. In pitching MetLife Stadium and the region to FIFA. That was back in September of 2021. In June 2022, MetLife Stadium was selected as a host city. In February of 2024, the stadium was selected to host the championships.
Mathews hopes money will go towards structuring soccer as a sport in New Jersey. Overall, he says the No. 1 legacy of the competitions for him is the impact of showcasing New Jersey as a premier North American destination for sports, business, and tourism. Delivering a fruitful World Cup, having people coming here for the first time and seeing our tourism gems and wanting to return, and inspiring the next generation of soccer fans and players. That’s the legacy we want New Jersey to have, Mathews achieves.
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