World Cup Tickets: Sugar Land will be the sole Host City Enthusiast in the Greater Houston area and the only host city in a 26-county region for the FIFA World Cup 2026. At a Sept. 2 meeting, the Sugar Land City Council voted 6-1 to allow Visit Sugar Land to follow a $2.5 million grant from the Houston 2026 World Cup Host Commission, with Council Member Robert Boettcher dissenting.
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The firm will provide the city with restricted benefits, including FIFA 2026 labelling rights and the ability to host official watch parties, as outlined in the agenda papers. This firm elevates Sugar Land’s profile on a general scale, Sugar Land Mayor Carol McCutcheon said in a Sept. 3 news speech. We are not only hospitable to the world through our public, but also actively engaged in long-term economic growth, enhancing trade, and fostering a sense of pride among our people and trades.
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Giving to the plan permits, the safety will be funded from 2025-27 with. $1.4 million from the Sugar Land Growth Corporation. $800,000 from the Sugar Land 4B Private. $300,000 from the hotel tenancy tax fund. Which collects cash from short-term lodging rentals such as hotels and motels. Elizabeth Huff, Sugar Land’s executive director of economic growth. Said the World Cup is expected to generate $1.5 billion in revenue.
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For the Houston family, Sugar Land officials are hoping to capitalize on the World Cup, with an impression on Sugar Land Regional Airport. Hotels, and restaurants across the city. It will not only tell our story on a worldwide stage, but it will also produce significant financial benefits for the town. Including increased travel revenue, support for local trades, and long-term commercial attraction, Huff said in the release.
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The city saw nearly $100,000 from hotel tenancy tax revenue during the 2017 Super Bowl, Huff said. Rendering to agenda documents, the city has established support from numerous Sugar Land-based establishments, including Sugar Land Local Airport. Gathering Field, and the Sugar Land Space Ranchers, First Colony Mall, Lou Hammond Group, ATG Theatre, and workers of Smart Financial Centre.
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The town is creating a way for major companies and partners to be elaborate by making a financial influence. Sugar Land Subordinate Director of Travel Alison Brooks said at the Sept. 2 meeting the funding comes after the city accepted its 2025-27 planned plan in February. Which aims to arouse economic growth by this Football World Cup 2026 which also boost civic reputation and inspire community engagement, Community Impact previously reported.
Moreover, the city is underway with the formation of its five-year tourism and sports tourism plans. There will be seven World Cup competitions in Houston, starting with a cluster stage matchup on March 10 and final with a Round of 16 game on July 4. While no tactics are set in stone yet, Huff supposed the city hopes to host trials for each of the seven sports, including free watch parties.
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Probably at First Colony Mall, while that could alter if a group wants to buy out Smart Economic Centre. Sugar Land is positioning itself on the world stage as an authorized supporter of the FIFA World Cup 2026; a move the city hopes will boost the local budget and showcase the public to an international audience. Visit Sugar Land on Wednesday to broadcast a partnership with the Houston Host Committee.
Production the Fort Bend County city the only city within a 26-county radius to hold the title. The partnership will cost the city $2.5 million, through voter-approved sales tax income. Houston will host seven World Cup matches from June 14 and July 4, 2026, transporting an estimated 500,000 fans and an expected $1.5 billion in economic impact to the region, Sugar Land Mayor Carol McCutcheon said at a news conference.
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As a local partner, Sugar Land expects to benefit from that arrival through viewers of FIFA 2026 and private growth. McCutcheon added that the corporation will reinforce the city’s profile far past the contest. This firm lifts Sugar Land’s profile on a global scale, McCutcheon said. We are not only open to the world but also to our public, and also invest in long-term economic growth, attract tourism, and boost a sense of pride among our people and trades.
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Sugar Land will launch embattled marketing movements, activate sites such as Sugar Land Town Square, First Colony Mall. Smart Economic Centre, Constellation Field, and Sugar Land Regional Airfield, and engage inhabitants through volunteer and youth growth programs. Said Elizabeth Huff, the city’s policymaking director of economic growth.
It will not only tell our story on a global stage, but it will also produce weighty economic benefits for the city. With bigger tourism income, funding for local creations, and long-term gainful attraction, Huff said. She added that Sugar Land’s setup and hospitality give it an edge as the world’s attention turns to Houston in World Cup 2026. Our setup is ready, and our kindness is matchless. We are known for delivering a matched, world-class participation, Huff said.
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Outside of 2026, this discernibility will help us attract new businesses, grow our tourism industry cheaply. Inspire future inhabitants to choose Sugar Land. Alison Brooks, associate director of Visit Sugar Land, called the contract a strategic asset in the city’s future. Adding that it places Sugar Land as a premier destination for populations, visitors, and companies alike.
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Past 2026, this visibility will help us attract new firms, grow our tourism budget, and inspire future residents to choose Sugar Land. Alison Brooks, associate director of Visit Sugar Land, called the contract a strategic savings in the city’s future. Adding that it positions Sugar Land as a leading destination for people, visitors, and companies.
Ryan Walsh, CEO of the Harris County Houston Sports Expert, said Sugar Land’s funding reflects the true spirit of the World Cup. Delivering communities together, inspirational future generations, and safeguarding that Houston and the nearby region shine luminously in 2026 and outside.
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