World Cup Tickets: FIFA has officially started the bidding process for media rights to the 2026 World Cup which will be hosted in the United States, Mexico, and Canada. The eagerly awaited competition will be the biggest in World Cup history, with an expanded 48-team format set to debut.
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As we head into a new era in the storied history of football’s holy grail, broadcast companies scramble to get a slice of the tournament. Irish Broadcast Powerhouse RTE Faces Intense Pressure Ahead of Media Rights Auction
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Why the World Cup is a Major Opportunity for Broadcasters
However, RTE could face serious competition from other broadcasters in the upcoming tender process, so it must ensure its bid is iron-clad to avoid any last-minute surprises. The World Cup is the most watched sporting event around the world, and media companies will be keen to capitalize on the buzz and broadcast the tournament across multiple platforms.
With more fans live-streaming games on mobile devices than ever before, the race to secure World Cup media rights is open to a wider range of outlets. FIFA’s invitation to tender will tempt them to make a move, and some firms will undoubtedly fancy their chances of beating RTE to the punch if they throw their hat in the ring.
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Facing competition will keep RTE on its toes, especially as media consumption continues to shift toward online streaming. However, RTE’s long-standing relationship with FIFA and the company’s experience broadcasting major tournaments may tip the scales in their favor.
RTE’s Potential Deal with FIFA World Cup and Its Impact on Irish Fans
Interestingly, the Irish national team has failed to qualify for the World Cup whenever RTE broadcasts the tournament. While RTE has yet to strike a deal with FIFA for 2026, that omen could come into play once more, with the Boys in Green having a slim chance of booking a spot at the global showpiece.
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Their huge 1000/1 odds of winning the World Cup on online betting sites in Ireland epitomize the challenge they will face if they make it past the qualifiers. If Ireland’s recent performances in the Nations League are any indication, it could take a favorable draw for them to upset the odds and qualify for the World Cup.
Broadcast rights for the upcoming World Cup have become a highly sought-after commodity, and media firms in the US are vying for a chance to showcase the showpiece. FOX has established itself as the base for international soccer in the US. They have already secured broadcast rights on home soil for the 2026 World Cup, but things get tricky after that.
FIFA 2026: FOX Secures Rights to Major International Tournaments
FOX has locked down rights to broadcast Copa America, the European Championship, and the CONCACAF Gold Cup. However, they will face a serious challenge for the 2030 World Cup. The next batch of media rights battle is for the 2027 Women’s World Cup in Brazil. FIFA will start fielding bids from broadcasters interested in showing the tournament.
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With the popularity of women’s football growing at an electric pace, American networks looking to make a splash could capitalize on the Women’s World Cup to expand their coverage. ESPN and NBC could rival FOX for broadcast rights. CBS could also enter the fray as they continue to make inroads into the men’s and women’s soccer tournaments.
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NOS to Handle Nationwide Broadcasting of the Football World Cup 2026
The governing body values already established partnerships, so they may be keen to keep working with broadcasters they are accustomed to. Maintaining the relationship with NOS means Dutch viewers can access the World Cup through a reliable source, and FIFA may employ the same tactics with RTE and FOX.
With more fans live-streaming games on mobile devices than ever before, the race to secure World Cup media rights is open to a wider range of outlets. FIFA’s invitation to tender will tempt them to make a move, and some firms will undoubtedly fancy their chances of beating RTE to the punch if they throw their hat in the ring.
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