World Cup Tickets: Mexico is pitching up for the FIFA World Cup 2026. Launching a nationwide tourism strategy planned to benefit from the full potential of the super sporting event. The plan was revealed at Punto México to commercial spaces, tourism establishments, and industry bests by Mexico’s Secretary of Tourism. Josefina Rodríguez Zamora, and Gabriela Cuevas Barrón, the country’s representative for the FIFA World Cup 2026.
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Who arranged concrete actions to encourage Mexico to millions of guests and worldwide audiences during the month-long contest. One of the main things that Rodríguez worried about was that the strategy is intended to benefit all 32 states, not just the three host cities, Mexico City, Guadalajara, and Monterrey. By managing public and private efforts, the administration aims to welcome more than 5.5 million extra visitors.
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It will produce speculation, create jobs, and reinforce Mexico’s image as one of the world’s leading tourism and cultural destinations. The FIFA World Cup 2026 will be the largest in history, with 48 teams competing in 104 matches across Canada, the United States, and Mexico. Mexico will host 13 of those contests, including the opening ceremony and match at Mexico City Stadium (formerly Estadio Azteca) on June 11, 2026.
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The field will become the only venue in the world to have hosted three FIFA World Cup openers, after doing so in 1970 and 1986. Said Rodríguez, this is a once-in-a-lifetime chance to trigger new investments. Reinforce tourism engagement, and encourage Mexico as what it truly is, one of the most significant destinations in the world. The vital strategy also includes a wide range of initiatives to highlight Mexico’s values, gastronomy, and legacy during the competition.
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From June 5 to July 22, the México de mis Sabores Gastronomic Festival will take place at Campo Deportivo Militar Marte in Mexico City, showcasing regional cuisines from across the country. Specially planned tourist routes will connect visitors with lures in and around host cities. While archaeological zones will host demonstrations of the old-style Mesoamerican ballgame.
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A National Soccer Tournament among Pueblos Mágicos, planned for late 2025, will balance sport and cultural tourism in some of Mexico’s most symbolic towns. In addition, the Rutas Mágicas de Color program will carry out beautification projects in select Pueblos Mágicos, enhancing public spaces for inhabitants and guests. Each host city is evolving its own plans to ensure visitors enjoy a world-class experience.
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In Mexico City, Secretary of Tourism Alejandra Frausto Guerrero, who also serves as Technical Secretary of the Mexico City World Cup Commission, emphasized the 3-billion-peso makeover of Mexico City Stadium. After the competition, the stadium will be altered into a convention and trade fair center, providing a lasting venue for global events. In Jalisco, Secretary of Tourism Michelle Fridman Hirsch declared the creation of new tourism routes.
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Both officials noted the reputation of ensuring the tournament’s benefits reach societies across Jalisco. In Nuevo León, Secretary of Tourism Maricarmen Martínez Villarreal drew the state’s three-pillar plan, public works, Ponte Nuevo, and FIFA involvement, focusing on infrastructure improvements, public safety, space renovation, and cultivation.
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The goal is to place Nuevo León not only as a manufacturing powerhouse but also as a leading tourism destination. The FIFA World Cup 2026 will make Mexico the first nation to host the event three times. In 1970, Pelé led Brazil to victory, while in 1986, Diego Maradona carried out one of football’s most iconic performances, guiding Argentina to the title.
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In 2026, matches in Mexico will be held at Mexico City Stadium in Mexico City (opening match), Estadio Akron in Guadalajara, and Estadio BBVA in Monterrey. FIFA has also revealed the first-ever city-specific authorized posters for a World Cup, with plans celebrating each host city’s passion for football. Rodríguez also called for active participation from private corporations in the tourism, hospitality, and service industries.
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She highlighted that public-private businesses will be essential to maximizing the World Cup’s financial, cultural, and social impact. She said: We are prepared to make the FIFA World Cup 2026 the best in history. In harmonization with the three levels of administration and the host city committees, Mexico will showcase itself to the world as the great tourism and cultural power it is, and deliver the benefits of this occurrence to every corner of the state.
As taught by our President, Claudia Sheinbaum Pardo. Gabriela Cuevas Barrón added that the gauge of this edition provides an exceptional chance to build long-term infrastructure, cultural programs, and community meeting projects that will last far beyond the final whistle. In brief, Mexico is not just hosting the games, it’s setting the stage to welcome the world, lift its economy, and celebrate its culture on an extraordinary scale.
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