FIFA World Cup Hospitality: FIFA has designated On Location, a premium global hospitality and travel agency. To be the authorized hospitality provider of the FIFA World Cup 2026, equally hosted by the U.S., Canada, and Mexico. The New York-based company is cooperating with Major. League Soccer (MLS) to succeed the hospitality program for the tournament’s 23rd edition. Which will be the biggest in FIFA World Cup history after intensifying from 32 to 48 teams.
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In turn, the hospitality package will also expand, serving the 16 host cities and 104 matches. In 2021, On Location combined with MLS to jointly bid on the FIFA World Cup Hospitality agency part for the World Cup 2026. And FIFA initiated the request process for the tournament in September 2023. MLS will share in the sales process, but ultimately. FIFA will contract solely with On Location, as FIFA can only engage with one object for this role.
FIFA selected On Location due to its widespread experience managing hospitality programs for major sporting and entertaining events. Such as the Super Bowl, the UFC, the NCAA’s men’s and women’s Final Four, the Ryder Cup, and the Coachella Gorge Music and Arts Festival. In 2021, the company tenable hospitality privileges for the 2024 Paris, 2026 Milan-Cortina, and 2028 Los Angeles Olympics.
MLS and On Location a Strategic Partnership for Success
We’ve been occupied together with On Location on this process since 2021, Jay Berhalter. MLS’ EVP of business growth, said in a video call. Our thinking was that the combined knowledge, experience, and relationships. We have between On Location and MLS would brand for a great combination in any bidding procedure.
Match Hospitality, which supervised the FIFA World Cup Hospitality Program for the men’s and women’s World Cup tournaments since 2010, was obligatory. Hospitality packages for the FIFA World Cup 2026 are usually to debut later this year on the FIFA website. And through official sales managers, marking the first opportunity for aficionados to buy official tickets to the event.
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FIFA World Cup 2026 Set to Break Records in Fan Engagement
The FIFA 2026 is composed to be historic in many ways. It will be the largest tournament in FIFA’s history, with 48 teams opposing in 104 matches across North America. Hosted by the United States, Canada, and Mexico. With seven million tickets obtainable, this event will surpass any of its precursors in scale, drawing millions of fans from around the world.
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Fans eagerly awaiting their chance to attend the tournament will soon have their occasion. Hospitality packages for the FIFA World Cup 2026 are usually to debut later this year on the official FIFA website and through lawful sales agents. These packages represent the first official tickets available for acquisitions, making them a momentous milestone in the lead-up to the event. As expectation builds, FIFA and its partners are working industriously to ensure seamless and memorable knowledge for attendees.
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FIFA World Cup Hospitality Innovations for the FIFA 2026
A significant share of the seven million tickets has been deliberately allocated to meet the diverse needs of the tournament’s spectators. Approximately half of the tickets will be available to the universal public, ensuring widespread openness and enabling fans from all walks of life to contribute to the World Cup experience.
Additionally, one million premium tickets will be customary aside for On Location an industry leader in event hospitality, and Major League Soccer (MLS) to sell as part of select packages. These premium offerings will cater to those looking for enhanced experiences that go beyond the matches themselves. On Location, which serves as the official hospitality earner for the FIFA World Cup 2026, is leveraging its expertise to craft memorable moments for fans.
Scott Jernigan, On Location’s chief profitable officer, recently shared insights into the company’s approach. We’ve been working with FIFA for the last six weeks, rational through different experiences at each of the buildings where we have deep knowledge across North America, Jernigan explained during a video call.
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FIFA 2026 Tickets: Hospitality that Reflects North America’s Rich Culture
By incorporating rudiments that highlight the unique culture and appeal of each host city and country, the company aims to create a holistic knowledge that captures the essence of the World Cup. From curated culinary offerings to select merchandise and behind-the-scenes access, these packages are designed to submerge fans in the spirit of the tournament while celebrating the variety of North America.
One of the standout topographies of these premium packages is the stress on personalization. Recognizing that every fan’s trip to the World Cup is unique, On Location is developing a range of options to suit different favorites and budgets. Whether it’s a family observing for a fun-filled day at the stadium, a group of friends seeking VIP knowledge, or a corporate client hosting a select event, there will be something for everybody.
This flexibility safeguards that the World Cup remains an inclusive festivity while offering elevated experiences for those who pursue them. The scale of the FIFA World Cup 2026 presents both opportunities and tests for World Cup Hospitality providers. With matches spanning three countries and multiple time zones, logistical direction is paramount.
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FIFA World Cup Hospitality: Culturally Rich Hospitality Tailored for FIFA World Cup Fans
Each host city brings its own substructure, culture, and fan base, requiring a nuanced method of event planning. On Location’s expertise in handling large-scale events positions it well to navigate these complexities. By cooperating closely with FIFA and local stakeholders, the company aims to bring a consistent standard of fineness while incorporating local flavors and traditions.
Moreover, these packages help upraise the profile of the World Cup, attracting an assorted audience that includes not only die-hard football fans but also unplanned spectators, business leaders, and national influencers. This diversity enriches the tournament’s troposphere, creating a vibrant tapestry of involvements both on and off the field.
Looking ahead, the victory of the FIFA World Cup Hospitality package will depend on the ability to balance gauge and personalization. By prioritizing quality and inclusivity, FIFA and its associates can create an event that lives up to its billing as the high point of international football.
The NFL launched On Site in 2015 to sell hospitality packages for the Super Bowl, and the business was acquired by Endeavor in 2020. According to its 2022 yearly report, FIFA expects to generate record revenue of $3.1 billion from hospitality rights and ticket sales during the 2023-2026 World Cup sequence, most of which will come from the men’s World Cup.
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