World Cup Tickets: As the excitement builds for the FIFA World Cup 2026, set to be co-hosted by Canada, the United States, and Mexico, a group of Ontario musicians is hoping to make their mark on the world stage through music. The London-based shared, Simple Echoes for Artists, has created an original song, Beautiful Game, celebrating the global love for soccer. Their goal is to have it adopted as the official theme song for FIFA 2026.
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The World Cup represents the pinnacle of international soccer, and for the first time, Canada will play a significant role as a host nation. Toronto and Vancouver are set to host multiple opening-round matches, with Vancouver also hosting a round-of-16 game. This historic event provides a golden opportunity for Canadian artists to gain worldwide recognition, and Beautiful Game aims to be a part of that cultural moment.
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Dario Novoa, the founder of Simple Reflections for Artists, directed and featured on the song. He describes the project as a fusion of sports and music that resonates with the current global climate. The World Cup is coming to our homeland, so what better way to let everyone know?” said Novoa. This is a big opportunity for the world to know that we’re on the map.
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Featuring a diverse lineup of choirs, including country singer Kristen Renée, rapper Big Lou, and singer-songwriter J-David, Beautiful Game embodies a broad range of musical effects from Latin America, Europe, and beyond. When it comes to soccer and music, we don’t need to speak the same verbal to connect, Novoa said. There’s a total magic in both. The team behind Beautiful Game has already pitched the song to FIFA and hopes it will also capture the notice of state soccer teams and major sports makes.
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Beyond securing its place in the tournament, they dream of performing it live at one of the World Cup matches. Kristen Renée spoke fervor about the project’s reach: I would love for it to reach every corner it wants to, and if FIFA loves it and claims it, it belongs to them. We wrote it for that purpose. To enhance the song’s impact, Simple Echoes for Artists created two music videos.
According to Milton Gougoulias, president of AEL FC Canada, the young athletes embraced the project with joy. Everybody was dancing, and they were having so much fun, he said. One of the featured players, 11-year-old Olivia Ward, was thrilled to be part of the video. The song is very unique and catchy,” she said. Watching herself in the music video during a watch-party event at London’s BMO Centre was an unforgettable moment.
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Both Olivia and Gougoulias hope the video can serve as a promotional piece for the World Cup. For Novoa, Beautiful Game is more than just a song; it’s a movement that blends music, sports, and community spirit. He envisions collaborating with more Ontario soccer teams to create similar music videos, fostering pride in both the arts and athletics. We want everyone to be proud of what they’re doing and embrace who they are through the arts, music, and sport, he said.
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The initiative reflects a broader trend of integrating music with sports, reinforcing a shared passion that transcends cultural and linguistic barriers. Whether Beautiful Game becomes the official anthem of the 2026 World Cup or simply inspires fans and athletes, it stands as a testament to the unifying power of music and soccer. As Canada gears up to welcome the world to its soccer fields, artists like those in Simple Reflections for Artists hope to contribute to the historic moment with their music.
Whether or not FIFA ultimately selects Beautiful Game, the song has already captured the hearts of local fans and young athletes, proving that music and sports together create something truly special. The World Cup has always been more than just a sporting event; it is a global spectacle that unites nations, cultures, and generations. Music has long been intertwined with soccer, creating anthems that define eras and encapsulate the emotions of the game.
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Songs like Waka Waka by Shakira for the 2010 South Africa World Cup and We Are One Ole Ola by Pitbull for the 2014 Brazil World Cup have become global hits, bringing people together through melody and rhythm. The Ontario musicians behind Beautiful Game hope to follow in these footsteps, making their song synonymous with the FIFA World Cup 2026. The journey to getting a song officially recognized by FIFA is not an easy one.
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FIFA often collaborates with global music icons to craft a theme song that resonates across cultures and languages. However, independent artists have broken through in the past, and Simple Reflections for Artists remains optimistic. By engaging local soccer communities, promoting the song online, and leveraging social media, they hope to gain traction and attract the attention of FIFA decision-makers.
In addition to FIFA, the musicians are also targeting World Cup teams, hoping Beautiful Game could be adopted by one of the participating nations. National teams often release their theme songs to energize fans and players alike. Having a Beautiful Game associated with a specific country could serve as an alternative pathway to international exposure. Beyond soccer, the group is also reaching out to major sports apparel brands like Adidas, Nike, and Puma.
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These brands frequently use high-energy, inspirational music in their advertising campaigns. If one of these companies were to adopt Beautiful Game for a promotional campaign, it could significantly boost the song’s reach and impact. The artists understand that while their goal is ambitious, their passion and dedication to the project are what drive them forward.
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Musician J-David shared his thoughts on the song’s potential: We poured our hearts into this song. It’s about unity, love for the sport, and the energy that soccer brings to people. If we can capture even a fraction of that excitement, we’ve done our job. As the countdown to the FIFA World Cup 2026 continues, Simple Reflections for Artists remains committed to spreading its message.
They plan to perform Beautiful Game at various events leading up to the FIFA World Cup, including soccer matches, cultural festivals, and community gatherings. They are also encouraging fans to share the song on social media, using hashtags and challenges to build momentum. Fans who have heard Beautiful Game have responded positively, praising its infectious melody and uplifting lyrics. It’s the kind of song that makes you want to get up and dance, said one local fan in the World Cup.
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