World Cup Tickets: Canada Soccer revealed two new charitable initiatives Monday. One collaborating with Infinity Records and acclaimed Canadian producer Boi-1da and the other connecting an expanded Canada Red supporters’ association. To tickets for Canada’s games at the FIFA World Cup 2026.
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Boi-1da pronounced Boy Wonder has been appointed Canada Soccer’s first national teams music representative and will oversee a program called. Perfect Pitch that will create a FIFA World Cup 2026 themed album with profits going. To the Canada Soccer Foundation to aid youth soccer programs.
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FIFA World Cup 2026 Tickets: Canada Red Expands for Access
Which looks after promotion and broadcast rights for both Canada Soccer and the Canadian Premier League. FIFA World Cup 2026 qualifier Blue relied on donors for help in recruiting both Jesse Marsch and Casey Stoney as the men and women’s national team managers. Canada Red previously offered three categories.
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The first free and the other two at a rate of $50 and $150 annually, respectively with various levels of access to Canada game tickets and other benefits. Canada Soccer says it currently has a little more than 100,000 members in total across the three groups. The revamped Canada Red offers seven stages, from free to $5,000 annually.

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Each division provides access to Canada Soccer is ticketing allocation lottery for FIFA World Cup 2026 games including the Canadian men the greater the tier, the higher the chances of securing seats. FIFA traditionally reserves a portion of each Football World Cup 2026 game’s passes for fans from the countries participating. This is Canada’s system of distributing them.
World Cup Tickets: Exclusive Benefits and Priority Access for Canada Soccer Fans
Canada Soccer also used a Canada Red ranked approach for tickets for Canada’s games at the FIFA World Cup 2026. Canada Red, the new edition of which launches in the upcoming spring, directly supports the Canada Soccer Trust, according to Canada Soccer.
By becoming a participant of Canada Red, you are directly assisting to build a heritage of excellence in soccer Canada Soccer says on the campaign website. Your contribution will directly influence the lives of athletes, coaches, and societies across the country, ensuring that soccer in Canada continues to grow and flourish.
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With Canada Red, the greater you give, the more exclusive benefits you unlock, it adds. Canada Soccer’s share is for tickets to Canada contests only, including each of its three group stage battles. Canada Red members will also be able to request provisional tickets for possible Canada knockout-round games.
FIFA 2026 Tickets: Canada Red Unlock Benefits and Privileges
Which will only be distributed if Canada proceeds. There is no assurance members will get seats.
Each of the seven Canada Red divisions will be assigned some 14 per cent of Canada Soccer’s ticket reserve. However, Canada Red members in the top brackets will have the best chance to obtain tickets, as they will have access to the first selection and each subsequent lottery afterward.

To make this work, Canada needs to appoint a special envoy for sport and culture and provide that individual with a multifaceted mandate that starts with putting together a plan for 2026. FIFA World Cup 2026 qualifier this is not unprecedented. In fact, the existing Canadian ambassador of climate change is one such example of a special purpose envoy.
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U.S. Soccer has a similar multi-level supporter membership scheme dubbed Insiders. It has eight levels ranging from Standard Insider free to President Circle US$10,000 a year with advantages to match.
The Canada Red program is distinct from FIFA World Cup 2026 qualifier raffle, which traditionally has been open to all.
Football World Cup 2026 Tickets: Perfect Pitch Boi 1da Leads Music Initiative for Canada Soccer
However, in the past, the FIFA selection has been for matches generally rather than specific fixtures. Perfect Pitch will be managed and produced by Boi-1da, whose projects have included Drake’s God’s Plan and Rihanna’s Work. Boi-1da was born Matthew Samuels in Kingston, Jamaica, and grew in Toronto.

Nominated for 19 Grammy Awards, he has also teamed with Eminem, Nicki Minaj, Kanye West, Kendrick Lamar, Jay-Z, Rihanna, Cardi B, Beyoncé, Justin Bieber, Maroon 5 and Ed Sheeran. He is to be recognized with the 2025 Juno International Achievement Award later this month in Vancouver for his impact on the Canadian and global music industry.
Being able to merge two things that I have a deep passion for music and Canadian soccer has always been something that I desired to do he said in a statement. It is an incredible feeling to be able to lead an initiative that allows me to shape a musical identity for a program that I respect. Football World Cup 2026 qualifier it makes things even greater for me that proceeds will go towards such a meaningful cause. Everything about this occasion is special.
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