With anticipation building ahead of the Women’s Rugby World Cup 2025. Belinda Moore has hinted at extending her leadership role within Welsh rugby beyond the tournament. Moore, who took on the position as head of women’s rugby in Wales earlier this year.
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It was a notable appointment by the Welsh Rugby Union (WRU) in January. Her arrival brought considerable experience to the role. Having previously served as the chief executive of Premiership Women’s Rugby (PWR). Now, as the summer competition approaches, her recent comments suggest she may not be ready to step away just yet. Pointing to an ongoing commitment to driving progress in the women’s game across Wales.
Leadership Future Still Open Amid Women’s Rugby World Cup 2025 Plans
With the Women’s Rugby World Cup 2025 just weeks away. Belinda Moore has sparked speculation that she may remain in her position as head of women’s rugby in Wales beyond her initial tenure. Appointed by the Welsh Rugby Union (WRU) in January for what was originally a short-term role. Moore has quickly become an influential and respected figure in the Welsh setup. Speaking at the national team’s kit launch for the tournament, she made her feelings clear. Stating at the minute, you’d have to drag me away. Her evident passion and connection to the squad have left many hopefuls. That she will remain part of the journey well after the global showpiece ends.
Culture and Pathways Reshaped for Women’s Rugby World Cup 2025 Push
Moore’s remit has extended far beyond preparing a team for a single tournament. Tasked with overhauling the system from grassroots pathways to top-level professionalism. She has worked to change both the infrastructure and the culture within the game. Ahead of the Women’s Rugby World Cup 2025 her initiatives have included aligning development structures. Addressed athlete welfare, and encouraged holistic growth. By embedding a sense of shared values and a winning mindset. She has focused on laying long-term foundations, not simply short-term fixes. Observe Also Women’s Rugby World Cup 2025 Ease
Domestic Game Review to Align with Women’s Rugby World Cup 2025 Goals
While the national side prepares for the Women’s Rugby World Cup 2025, the domestic structure is undergoing parallel scrutiny. A joint consultation between the WRU and the Professional Rugby Board (PRB). May lead to reducing the number of professional women’s regions by one or two by the 2027–28 season. Though such changes can seem drastic, Moore views the process as an opportunity rather than a setback. She emphasized the strategic importance of focusing investment where it can have the most impact. And maintaining a balance between elite performance and grassroots accessibility.
Club Commitment Fuels Progress Ahead of Women’s Rugby World Cup 2025
What has encouraged Moore most in the build-up to the Women’s Rugby World Cup 2025 is the collective enthusiasm from Welsh regions. All four expressed interest in professionalizing their women’s setups. A clear indication of the sport’s rising value. Moore praised this response as brilliant. Noting it reflected a national appetite to raise standards, improve resources. And offer female players viable long-term careers in the game. This unity, she believes, is a sign that the professional game in Wales is not just evolving it’s accelerating.
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Strategic Tour to Australia Supports Women’s Rugby World Cup 2025 Prep
As part of their comprehensive build-up to the Women’s Rugby World Cup 2025. Wales will embark on a two-Test tour of Australia to face the Wallaroos in Brisbane and Sydney. While some questioned the timing and costs involved so close to the World Cup. Moore explained the trip is a product of a reciprocal arrangement following Australia’s visit to Wales last year. Thanks to World Rugby’s support and Australia covering most local expenses. The tour is not only cost-effective but also a critical chance to test themselves against Tier 1 opposition under tough conditions.
Fitness and Recovery Carefully Managed Before Women’s Rugby World Cup 2025
Moore reassured critics that the tour will not compromise Wales’ physical readiness for the Women’s Rugby World Cup 2025. The squad is scheduled to return to the UK in early August, allowing three weeks of rest. Preparation, and adjustment before their opening fixture. She compared this recovery period favorably to what southern hemisphere sides face when travelling north. People still reckon New Zealand will be competitive, she noted. Implying that Wales will be equally well-prepared. This balance of tough competition and smart scheduling reflects Moore’s strategic oversight.
Backing the Head Coach Amid Challenging Start
Despite a disappointing Six Nations campaign in which Wales lost all five matches. Moore continues to publicly back head coach Sean Lynn. She views this summer as a critical moment for him to establish his identity within the squad and refine his tactical approach. The Australian tour will be his first major chance to test his methods against quality opposition outside Europe. Moore is eager to see how the team, under Lynn’s direction. Matches up against a Wallaroos side ranked higher in the world standings. With the games offering insight into what progress has truly been made.
Scotland Opener Holds Key to Campaign Momentum
Wales will begin their World Cup campaign with a high-stakes clash against Scotland on August 23. For Moore. The significance of this opening fixture cannot be overstated. The two sides met in a nail-biting Six Nations encounter earlier this year. And Moore believes the match could shape Wales tournament trajectory. There’s a lot riding on that, she acknowledged. But her optimism remains steady. A victory over a familiar rival would not only boost morale but could also create a surge of confidence. Capable of propelling the team into the knockout stages.
Measured Optimism as Global Stage Beckons
Though she admits lifting the trophy may be a step too far for this campaign. Moore is not shy about setting ambitious goals. She wants Wales to leave a lasting impression on the international stage. Can we do well and make a really good account of ourselves? 100%, she said firmly. Her vision is not limited to scoreboard results but includes the team’s cohesion. Visibility, and development over the next four-year cycle. It’s clear she sees this World Cup as a launchpad rather than a final destination.
Drawing Inspiration from Women’s Football Support
Moore has been inspired by the Welsh women’s football team’s success and the groundswell of national support they received at Euro 2025. She sees that model as a blueprint for rugby, where passionate fan backing can lift a team’s performance and generate wider interest. Moore emphasized how deeply meaningful it is for players to feel the country behind them. With the women’s rugby side entering a major global tournament of their own. She is hopeful the same patriotic fervour will follow them across borders.
Fan Accessibility Boosted by Smart Venue Choices
Salford and Exeter—host venues for Wales’ pool matches have been strategically selected to maximize fan engagement. Moore applauded the locations as “accessible” for supporters travelling from both north and south Wales. These decisions, she explained, are not accidental but part of a broader effort to bridge geography. And build unity across the supporter base. By placing games within reach of the home crowd. The WRU hopes to create a vibrant atmosphere that feels like a home advantage even away from Cardiff.
Commercial Growth Remains a Central Ambition
Beyond results on the pitch, Moore is also focused on making women’s rugby commercially viable. She believes the sport is at a tipping point, with interest and opportunity rising across all areas. The challenge now is to convert visibility into investment. Partnerships, and long-term revenue. It continues to evolve the journey that we’re all on, Moore said. Speaking about the overall growth of women’s sport. She views her role as part of a larger movement to help Welsh rugby not only succeed in competition. But also thrive as a business and a cultural force.
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