Now sitting second in the World Rugby rankings after a notable 2024 which saw them clinch the Pacific Four Series. And rejoice in a historic first win over the Black Ferns Canada’s rugby team has emerged as a real nominee for this year’s Women Rugby World Cup in England. However, unlike powerhouses like England or New Zealand, Canada’s squad isn’t made up of full-time professional athletes.
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Back in 2014, when England defeated Canada in Paris, both teams were on equal ground as amateur sides. But more than a decade later, the landscape has completely changed. The Red Roses are now the best-funded women’s rugby team in the world. Consistently dominating every tournament they enter, with the reigning world champions, the Black Ferns, not far behind.
In a bid to boost the team’s chances of World Cup success. Bombrys, and High-Performance Director Stephen Aboud met with head coach Kevin Rouet to find out what extra support he needed. Rouet’s request was simple more training camps and more matches. To make that happen, Rugby Canada launched Mission: Win Rugby World Cup, a fundraising campaign aiming to raise CAD 1 million.
In early April, the campaign reached a major milestone when the Canadian Rugby Foundation’s Monty Heald Fund contributed CAD 150,000. This boost will make Canada’s women’s team the best-funded squad in the union’s history. Increasing their operating budget from CAD 2.6 million to CAD 3.6 million tripling the level of support they had at the previous World Cup.
Women Rugby World Cup 2025 Tickets: Overcoming Budget Challenges
We’re fundraising, but the reality is we’ll still have one of the smallest budgets at the entire World Cup, Bombrys told Rugby Pass. We’re currently ranked number two in the world. Yet even after hitting our fundraising goals, our budget will remain among the lowest in the tournament. That said, we’ve been incredibly fortunate some very generous people have stepped up and offered their support.
There’s a growing alertness in Canada that these are the kinds of moments that can help shape the nation’s identity. I think many people see this as a chance to bring pride to the country and create something truly special. With the Women Rugby World Cup 2025 Tickets on the horizon, witnessing this historic event will allow fans to be a part of this unforgettable journey.
I believe that kind of support is exactly what we need right now. It’s part of our strategic plan to back our teams not just through commercial efforts, but also through philanthropic ones. We held some events last October in Vancouver when the team was in town for WXV, and since then, we’ve been reaching out to the rugby and wider sporting community, encouraging them to rally behind the team.
In Canada, philanthropy plays a big role, and people are willing to back a cause they believe in. They want to see the sport grow, and they truly value the fact that these players, while professional in how they train and compete, aren’t paid professionals. They have to juggle other jobs or commitments, and the public respects that dedication.
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The rites raised will go openly to fully covering the team’s training camps, with player stipends for that move to Langford, British Columbia, to train at the Al Charron National Training Centre. The support will also help run warm-up games, including the Four Series against the USA, New Zealand, and Australia from May to June, along with other key games planned to get the team ready for the World Cup.
I know that fundraising usually is like women’s sports should be proficient, why do we even need to fundraise?’, but eventually that’s our realism and it’s no one’s blunder. It’s just trying to grow a sport in a country that has more admired sports. I’m pleased with how constructive it’s been and how much impetus we’ve gained.
Bombrys is keen to highlight that there is still a bounty of work that needs to be done by Rugby Canada for long-term monetary feasibility. Whether it is securing more viable partners, securing more home games to help extend revenue streams, or securing the prospect of the Vancouver Sevens, the nation hopes that the years to come will be more productive.
Rugby Canada is due to add to a schedule of viable partnerships that include NFP Raymond James, and national broadcaster TSN, in the coming weeks. For over half a decade, it is Canada’s women’s teams that have been a leading light for the union. As the team continues to gain momentum, fans can also look forward to securing England Women Rugby World Cup Tickets to witness the excitement.
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Canada’s team didn’t qualify for the 2023 Rugby World Cup, and the sevens plan not only missed out on the Olympics but also dropped out of the HSBC SVNS circuit. Meanwhile, South Africa Rugby just confirmed that the Springbok Women will face Canada in a two-match Test series this July. These games will be part of double-header events, with South Africa’s men also in action on the same days.
This will be the first time Canada has traveled to face the world’s 12th-ranked team and their first meeting in 12 years. The series will also give Rouet’s squad the chance to experience a significant change in conditions, as they travel from Pretoria to Gqeberha. Fans can secure WRWC 2025 Tickets to witness these exciting matchups and support Canada’s journey to the World Cup.
With less than a month until their Pacific Four Series campaign kicks off against the USA in Kansas City, Missouri, the signs of growth are looking very good. Sophie de Goede, Canada’s captain, expressed her worry about the challenges Rugby Canada faces when fundraising. What always worries me is the negative backlash we get when we try to raise money or ask for support.
I think most of the feedback has been positive, with people recognizing what Rugby Canada is trying to do and supporting the women’s team in achieving our goals, said de Goede. It’s not that they’re holding back, it’s just that the resources we have aren’t as large as those of other unions. While we’d love the level of support that England has, it’s simply not something we’ve ever had the budget for.
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