FIFA World Cup Hospitality: Hotel construction is up, and sports tourism is a big purpose, although the business travel market, including enlightening conferences, trade shows, and conventions, is also in play. Those types of travel are driving the market forward and are predicted to FIFA World Cup 2026 help shore up other areas. Kelsey Fenerty, manager of analytics at STR, said at the Hotel Data Conference that the next full year will be “pivotal” as different militaries come into play.
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While short-term fees such as Airbnb compete for the leisure traveler’s dollars, the sports travelers, business travelers, and guests in business groups are unlikely to leave hotels, Fenerty said. Additionally, it was noted that group travel is chiefly within the U.S., whether it is sports, business, educational, or expo-related.
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FIFA World Cup Hospitality: Market Dynamics Balancing Shifts in Leisure and Sports Tourism Trends
Expect increased incoming international sports tourism when FIFA’s Club World Cup and FIFA World Cup 2026 come to U.S. markets ended the next two summers, however. The only predicted slowdown for 2025 was in leisure travel, with consumers becoming more price-conscious. Group travel (including sports tourism) is acting as an offset to that. In the final months of 2024, the U.S. hotel construction pipeline scaled to a new historic level.
The total channel reached a high of 6,378 projects, representing some 746,986 rooms, in the fourth quarter of the year, according to Lodging Econometrics’ latest Hotel Construction Pipeline Trends Report. Some of the strongest marketplaces were Dallas, Atlanta, Nashville, Phoenix, New York City, and California’s Inland Empire. Lodging Econometrics projects that 730 new hotels, with 82,538 rooms, will open in 2025.
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FIFA World Cup Hospitality Hospitality: Future-Forward Hospitality: A Growing Landscape in U.S. Lodging
This would correlate to a 1.5% increase in hoard year over year in 2025. Growth will accelerate further in 2026, with 904 new hotels and 97,328 rooms scheduled to open, Lodging Econometrics calculated. Here’s something else motivating. According to a report by STR late last year, the volume of U.S. hotel rooms under construction in 2024 sustained to build on the numbers from 2023.
Growth in rooms in building has accelerated over the last seven months, said Isaac Collazo, STR’s VP of analytics. Upscale and upper midscale last to account for about 50% of all rooms in the final phase of the pipeline, while luxury and midscale presented the highest growth in rooms in construction, up 48.5% and 34.5%, respectively. Every event owner distinguishes that travelers for sports events are generally interested in lodging choices in a variety of price points.
There are many cases where there is a marked preference for a specific type of property. Cent notes that the growth of extended-stay hotels has touched a record high in recent years as more and more travelers look for safe, contented lodging, great atmospheres, and affordable rates for the FIFA World Cup 2026. Extended-stay possessions are wildly popular among youth sports tourism groups.
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FIFA 2026 Hospitality: Extended-Stay Appeal: Catering to Sports Tourism with Enhanced Amenities
They have facilities that generally include kitchenettes, pools, gyms, breakfast pounds, free parking, onsite DIY laundry facilities, and business centers; some may deliver even more facilities, such as dog parks. Some may be suite-style possessions, with two queen or king beds and a foldout sofa, as well as an additional sink outside the bathroom. Alternatively, extended-stay hotels may lean more toward extra experiences (with lounges and 24/7 guest services).
Either way, extended-stay belongings are in demand among sports tourism groups, who grow the presence of the extra amenities, particularly during a long FIFA World Cup 2026 tournament. Another interesting trend has been the uptick in the erection of new hotel brands, many of which are targeted to travelers looking for specific atmosphere or experiences.
Well-established and upstart hotel businesses alike are on an unprecedented streak of rolling out new brands, whether entirely new groups or newly curated portfolios of existing hotels, noted Condé Nast. While each offers a distinctive World Cup Hospitality experience, all these makes tend to share the same obsessions: minimalist design, impressive artwork, thoughtful food and drink choices, and a commitment to highlighting local culture. The moves are about more than just directing Millennial guests, say industry watchers.
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