The Men’s Rugby World Cup 2027 has officially kicked off its global promotional campaign, titled Go All Out. This new campaign is built around the spirit of rugby fandom, unforgettable entertainment, worldwide unity. And the passion that will define Australia’s role as host of the biggest Rugby World Cup ever staged. Its message is simple and direct: give everything, get involved.
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And be part of the journey toward the world’s greatest rugby stage in 2027. Whether you’re a player chasing a championship, a coach guiding a team’s destiny, or a fan shouting yourself hoarse in the stands. The campaign reminds everyone that they have a place in this massive global moment.
At the heart of Go All Out is a fast-paced, high-energy film that follows a wild convoy of fan built vehicles speeding across the Australian Outback. All in pursuit of the iconic Webb Ellis Cup. The film embraces classic Australian humour and features a dramatic lineup of oversized.
Creatively designed vehicles—including a mechanical Wallaby, a massive Springbok truck. And even a soaring Welsh Dragon. The film opens with two legendary rivals, Jonny Wilkinson and George Gregan.
Just as the Rugby World Cup 2027 will ignite Australia with excitement. Football fans are counting down to the FIFA World Cup 2026. Two global tournaments. One shared passion. Explore fixtures, venues, and FIFA World Cup Tickets for football’s biggest stage. Visit eticketing.co and start your journey today.
Uniting the Rugby World Cup: The Vision Behind the 2027 Campaign
Their appearance sets the tone for the entire campaign—nostalgic, exciting, and symbolic of how special a World Cup on Australian soil can be. Fans watching closely will also notice appearances from current and future stars who could light up the 2027 tournament, including Australian talents Joseph Suaalii, Max Jorgensen, and Rob Valetini.
The campaign will roll out across television, digital platforms, and social media, calling on lifelong supporters and first-time viewers to join the movement as the world gears up for a huge moment down under. Chris Stanley, Managing Director of Men’s Rugby World Cup Australia 2027. Said the campaign expresses everything the tournament represents.
According to him, nothing compares to the atmosphere of a Rugby World Cup, where fans from around the globe come together to celebrate the sport they love. He said the energy in Australia will be electric, and the nation is ready to host the biggest World Cup ever. His message to the world: everyone is invited to Go All Out. Former Wallaby and World Cup winner George Gregan also shared his excitement.
Reflecting on his famous 2003 final against England and Jonny Wilkinson’s unforgettable winning drop goal, he said moments like that show the joy and heartbreak the tournament can bring. Reuniting with Wilkinson for the 2027 campaign felt like a full-circle moment for Gregan. He added that a home World Cup is the perfect place for new legends to emerge and hopes that this time,
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Bigger Than Ever Rugby World Cup Final Expands to 24 Teams
The decisive kick will belong to someone wearing Australia’s gold jersey. The official draw for the 2027 Men’s Rugby World Cup will take place in Sydney on Wednesday. This year’s expanded format will feature 24 teams instead of the traditional 20. Those teams will be split into six pools of four, a significant change from previous tournaments that used four pools of five teams.
Fans around the world can watch the draw live on Stan Sport, 9Gem, and 9Now in Australia, and globally on RugbyPass TV and World Rugby’s YouTube channel. The tournament itself will begin on October 1, 2027, with Australia hosting the opening match at Perth Stadium. This game will mark the start of a new era for men’s international rugby. With more teams participating.
The competition requires an updated structure, including the introduction of a round of 16 as the first knockout stage. The top two teams from each pool will advance, along with the four best third-place finishers. Rankings for those four places will be determined first by competition points, then by points difference, and finally by try difference if necessary.
For fans, the expanded format means more action to enjoy. Instead of the 48 matches played at the 2023 Rugby World Cup in France, the 2027 edition will feature 52 matches across Australia.
Rugby World Cup 2027 Tickets are now available at eticketing.co! Be part of the excitement as Australia hosts the biggest rugby tournament in the world. Secure your seats today and witness the world’s top rugby nations battle for the Webb Ellis Cup. Don’t miss this chance to experience world-class rugby live in action!