FIFA World Cup Tickets: Event is set to be one of the most monumental sporting events in history. Featuring 104 matches spread across North America. This event is expected to generate immense enthusiasm among fans eager to purchase tickets. And luxurious hospitality packages, such as suites and exclusive experiences.
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To cater to this high demand, FIFA has partnered with On Location. A company renowned for providing hospitality packages for prestigious events like the Super Bowl and the Olympics. For consumers willing to indulge in premium experiences. Whether it’s traveling to Europe for a Taylor Swift concert or splurging on first-class airfare. The 2026 World Cup promises a plethora of options.
The FIFA World Cup 2026 co-hosted by the United States, Canada. And Mexico, will feature the most extensive hospitality program in sports history. According to Scott Jernigan, Chief Commercial Officer of On Location, the program will include stadium suites, hospitality villages. And exclusive food and entertainment experiences.
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FIFA World Cup Tickets: A New Chapter of Luxury and Unparalleled Hospitality for FIFA 2026
There is a significant demand for unique experiences. And curated moments in the United States sports tourism is thriving Jernigan stated. On Location has been pivotal in driving this trend toward high-end experiences at sporting events for FIFA 2026. Originally launched in 2015 to offer hospitality packages for the Super Bowl On Location was acquired by Endeavor. A global sports and entertainment company, in a $660 million deal in 2020.

The company now provides hospitality and ticket packages for events. Organized by the NCAA, UFC, MLB, and PGA of America, among others. This partnership between FIFA and On Location underscores the increasing appetite for premium, tailored experiences at major sporting events. Setting a new benchmark for future and other international tournaments.
Jernigan, currently in Paris for the Games, mentioned that some of the trends. On Location are observing there will likely reflect what will occur during the World Cup 2026. People from 120 different countries have purchased various hospitality packages, showcasing a diverse international interest.
Approximately seven million tickets are anticipated to be available for the FIFA World Cup 2026. With around one million of those being premium tickets sold as part of hospitality packages. Although the specific details of these packages and their pricing are still being finalized. Jernigan highlighted that the company aims to curate. The experiences through the local markets incorporating unique food and entertainment options to enhance the overall experience.
Anticipated World Cup Hospitality Packages and Trends for Football World Cup
In addition, On Location has partnered with Major League Soccer (MLS) to promote and sell these packages. Leveraging the league’s expertise in soccer. Jay Berhalter, the MLS executive vice president of business development. Emphasized that MLS not only has teams in each of the 11 U.S. markets. And two Canadian markets hosting World Cup events.
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But five of its clubs also play in the same stadiums that will be used. This provides MLS. And On Location with valuable insights into the premium experiences soccer fans desire for the Football World Cup. Berhalter explained Soccer fans are like other entertainment enthusiasts in that they crave extraordinary experiences and something unique. We believe the World Cup epitomizes the sport. And presents an incredible opportunity for fans to experience it in a way that’s never been done before.
We can offer them something unprecedented. This partnership aims to blend local cultural elements with high-end hospitality. Promising a remarkable and unforgettable experience for attendees at these major sporting events. In light of the turmoil surrounding the Copa America Football World Cup. Where fans rushed the gates at Hard Rock Stadium in Miami, leading to delayed match start injuries. And arrests, there is rising concern about the upcoming World Cup.
FIFA World Cup 2026: Blending Local Culture and Premium Hospitality for Soccer Fans
The South American soccer federation CONMEBOL and stadium organizers have pointed fingers at each other for security failures. Which Reuters reported did not meet the standards of other major sporting events in the U.S., such as the Super Bowl. However, it’s important to note that FIFA 2026, On Location, and MLS were not responsible for organizing that event.

For comparison, reported $949 million in revenue from 2019 to 2022, which included the 2022 FIFA World Cup in Qatar. During the Qatar tournament, which featured 64 matches, FIFA stated it generated $243 million from hospitality package sales. Match Hospitality, which has been handling hospitality packages for FIFA since 2010, managed that event.
The combined experience, reach, and expertise of the organizers are crucial as a record number of people will have the chance to experience unique moments at the most inclusive in history. The 2026 World Cup will feature 48 teams and 104 matches, showcasing the sport on its grandest stage.
The FIFA World Cup 2026 set to be the largest sporting event ever held in North America, will attract millions of enthusiastic soccer supporters from across the globe. This grand event also presents a chance for new fans to fall in love with the beautiful game.
FIFA World Cup: Innovative Collaboration Promises Unforgettable World Cup Experiences
We are delighted to join forces with Major League Soccer to offer our top-tier hospitality programs for the 2026. MLS’s extensive network within global soccer, and our combined strengths in marketing, promotion, sales, and event experiences, we are ideally positioned to set new benchmarks in hospitality. Our goal is to provide remarkable packages that will enhance the experience for fans throughout the tournament.
Jernigan mentioned that hospitality packages for the 2026 World Cup are expected to be available for purchase by the end of the year. FIFA has projected it will earn $3.1 billion from hospitality rights and ticket sales during the 2023-2026 World Cup cycle, with most of this revenue expected from the 2026 tournament.

In summary, the FIFA World Cup 2026 in North America promises to be a historic event, not just in terms of scale but also in the quality of experiences offered to fans. The collaboration between MLS and On Location aims to deliver unparalleled hospitality services, ensuring that this World Cup will be remembered for its innovation and the unforgettable memories it creates for soccer enthusiasts worldwide.
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