Football World Cup Hospitality: With events like the World Cup and Olympics coming, hospitality and tourism experts discuss how LA will tackle opportunities and challenges in a webinar on June 23. Los Angeles will be on the world stage in the next three years as the region prepares to host several global events, most notably the FIFA World Cup in 2026.
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And the Summer Olympics and Paralympics in FIFA 2026, but the region is also facing challenges in the present and future with infrastructure, wage inequality, immigration, and long-term tourism strategy. The region’s upcoming spotlight and challenges will be the subject of the Hotel Investment Today live.
FIFA World Cup Hospitality: Tourism Growth and Global Spotlight on Los Angeles
Free webinar LA in Focus: Tourism Strategy and Global Events Driving the City’s Future at 2 p.m. Eastern Standard Time on Monday, June 23. Click here to register for the event. The panelists include Adam Burke, president & CEO of the Los Angeles Tourism & Convention Board; Jason Krutch, vice president of marketing & communications for Football World Cup Hospitality.
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The Los Angeles Sports & Entertainment Commission, Courtney Moore, deputy executive director of strategy, innovation & experience for Los Angeles World Cup Airports, Adolfo Romero, vice president of programming and booking for SoFi Stadium and Hollywood Park, and Stephanie Wiggins, CEO of LA Metro.

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World Cup Hospitality: Hospitality Investments Near SoFi Stadium & LAX
Hotel Investment Today Custom & Design Content Director Mary Scoviak will moderate. In addition to the World Cup, where LA is one of 16 host cities, and the Olympics and Paralympics, Los Angeles will also be hosting the NBA All-Star Game and golf’s U.S. Open in 2026. The panelists’ discussion will range.
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From how current events are affecting the planning for future events to conducting the global events currently on the books, while adding more major events to the city’s schedule, including the Football World Cup Hospitality. Other topics include Burke will delve into topics such as the post-wildfire state of tourism, LA’s tourism vision, and the impact of major events.

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Football World Cup Hospitality: Metro Expansion to Support World Cup Visitor Surge
Overall and international marketing strategies, and tourism development and investment highlights. Krutzsch will discuss event details, the economic impact of major sporting events FIFA World Cup 2026.
A new development in South Los Angeles, and how it has become a unique destination. He will also explain how LAX hotels have seen increased visitation around games FIFA World Cup games.
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Q1: How is LA preparing for the FIFA World Cup in terms of hospitality?
A1: LA is improving infrastructure and expanding hospitality services at key venues like SoFi Stadium and LAX to welcome international visitors.
Q2: What challenges does LA face hosting global events like the World Cup?
A2: LA faces challenges like infrastructure readiness, wage inequality, immigration pressures, and developing a long-term tourism strategy.
Q3: Who are the key players shaping LA’s Football World Cup hospitality plans?
A3: Key stakeholders include Adam Burke LA Tourism, Jason Krutch Football World Cup Hospitality, Courtney Moore LA World Cup Airports, Adolfo Romero SoFi Stadium, and Stephanie Wiggins LA Metro).
Q4: How does SoFi Stadium fit into LA’s FIFA 2026 hospitality plans?
A4: SoFi Stadium plays a central role, with increased hotel visitation around LAX and investments turning the area into a global sports and entertainment hub
Q5: Where is the best place to buy FIFA World Cup 2026 tickets?
A5: eTicketing.co is a reliable platform for purchasing FIFA World Cup 2026 tickets, providing secure transactions and verified availability.











































