Six Nations 2026 Rugby, the governing body behind one of the world’s most celebrated international rugby union tournaments. Has announced a major partnership with French technology giant Capgemini. Naming it the Official Digital Transformation Partner in a new five-year agreement. The collaboration, which runs until 2029 Will encompass both the men’s and women’s Six Nations 2026 Championships.
Under the deal, Capgemini will harness artificial intelligence and advanced. Data analytics to deliver deeper match insights, aiming to transform how fans experience rugby on and off the pitch. The initiative officially begins with the Autumn Nations Series, kicking off on November 1.
By integrating cutting-edge analytics. Rugby hopes to bring audiences closer to the game helping fans understand tactics. Player performances, and key moments like never before.
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Six Nations 2026 Expands Its Digital Horizons
Capgemini takes over from Sage, the business management software company that served as Rugby’s official insights partner since 2022. Tom Harrison, Chief Executive Officer of Six Nations 2026 Rugby, highlighted the importance of technological innovation in modern sports entertainment. Inspiring and engaging rugby fans is at the core of everything we do.
With today’s fast-paced competition for audience attention, all sports and entertainment platforms must innovate to connect with global audiences, Harrison stated. He added that the embodies both passion and performance, bringing together fans across borders and generations. From the roar of the crowd to the rhythm of the game. Our tournaments unite people in a shared celebration of excellence.
With Capgemini’s expertise, we’re excited to enhance that connection through digital innovation, he said. Since its inception in 1883, the Guinness Men’s Six Nations 2026 has stood as one of the sport’s most iconic and enduring competitions. Originating as the Home Nations Championship, it has evolved into a global showcase of rugby brilliance.
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Six Nations 2026: Capgemini to Revolutionize Rugby Experience
From Scotland’s stunning 31-point comeback against England at Twickenham in 2019, to dramatic last-minute triumphs in Cardiff and fierce Calcutta Cup clashes that have defined the rivalry between England and Scotland, the continues to deliver unforgettable memories and unite fans worldwide. For Capgemini, this partnership marks a continuation of its long-standing relationship with rugby.
The company’s founder was a passionate rugby enthusiast, and Capgemini has previously collaborated with major tournaments such as the 2023 Men’s Rugby World Cup in France and the 2025 Women’s Rugby World Cup in England. Beyond rugby, Capgemini’s sports partnerships extend to prestigious global events including the Ryder Cup, the America’s Cup, and the Tour de France.
Across these collaborations, the company has delivered digital experiences, mobile apps, and data-driven insights that enhance storytelling and help fans engage with the sport in new ways. Through its partnership with Six Nations 2026 Rugby, Capgemini aims to showcase how AI, generative AI, and data-driven solutions can revolutionize the way fans follow and understand the game.
Whether it’s predictive analytics for player performance or real-time engagement through digital channels, the goal is to make rugby more immersive and accessible to audiences around the world. For Six Nations 2026 Rugby, this deal represents another milestone in its broader modernization strategy, following new global broadcast agreements and a comprehensive rebranding of the competition.
Capgemini’s involvement is expected to provide not only advanced technological capabilities but also global visibility across key rugby markets including France, Ireland, and the United Kingdom.
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