Chair of Women’s Rugby World Cup 2027 England 2025. Gill Whitehead has been awarded an Order of the British Empire (OBE). While Managing Director Sarah Massey has received a Member of the British Empire (MBE) in the. King’s New Year Honours List, recognising their outstanding services to women’s rugby. The honours celebrate individuals who have made a significant contribution to society.
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Besides, both awards reflect the transformative impact of the Women’s Rugby World Cup staged in England in 2025. Under their leadership, the Women’s Rugby World Cup 2025 became the largest and most successful tournament in the history of the women’s game. Led by an all-female senior leadership team within Rugby World Cup 2027.
The event set new benchmarks for attendance, broadcast reach and global engagement. More than 444,000 tickets were sold across the competition, more than three times the total from the previous edition, highlighting the sport’s rapidly growing appeal. The tournament also delivered a landmark moment at the Rugby World Cup 2027.
Where a record-breaking crowd of 81,885 packed Twickenham’s Allianz Stadium. That final saw England’s Red Roses defeat Canada in front of an audience that reflected the sport’s expanding reach, with more than half of all spectators attending a women’s rugby match for the very first time. The atmosphere and scale underlined how far the women’s game has progressed. Broadcast figures reinforced that growth. A record 5.8 million viewers in the United Kingdom watched.
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Rugby World Cup: Protecting Players On and Off the Field
The final live on the BBC, while overall television audiences across the tournament rose by. An extraordinary 545 per cent compared with the previous Women’s Rugby World Cup. These numbers confirmed women’s rugby as a major mainstream sporting product rather than a niche offering. Digital engagement also reached unprecedented levels.
The tournament generated more than 1.1 billion social media impressions worldwide, alongside 270 million views of content shared through players’ own social media platforms. This direct connection allowed fans, particularly younger audiences, to engage with relatable and accessible role models, creating a deeper and more authentic bond with the sport.
Beyond the numbers, the Women’s Rugby World Cup 2025 set new standards for innovation and responsibility. Player welfare was advanced through the use of LED smart mouthguards, offering cutting-edge monitoring and protection. World Rugby also used the tournament’s visibility to highlight the issue of online abuse, reinforcing its commitment to safeguarding players and match officials.
Through a partnership with Signify, Rugby World Cup implemented robust measures to protect participants from online harassment, while also calling on social media companies, regulators and other sports to work collectively to address the problem. These initiatives ensured the tournament delivered progress off the field as well as excellence on it.
The long-term impact of the event continues through Rugby World Cup Impact Beyond 2025 and Rugby Rising Play programmes. These initiatives aim to harness the momentum created by the Rugby World Cup to grow participation, particularly among women and girls.
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Raising the Bar for the Next Era of the Rugby World Cup Final
National unions around the world are now being supported to convert rising interest into sustainable grassroots and elite opportunities, in one of the fastest-growing team sports globally. Gill Whitehead and Sarah Massey join a distinguished group of figures from the Women’s Rugby World Cup Final 2025 recognised in the honours list.
England’s title-winning captain Zoe Stratford, head coach John Mitchell and double Rugby World Cup Final winner Marlie Packer all received OBEs, while Ellie Kildunne, Sadia Kabeya and Megan Jones were awarded MBEs for their contributions to the game. Rugby World Cup Final Chair Brett Robinson congratulated the recipients on behalf of the international federation.
Praising the collective achievement behind the tournament. He said England 2025 had set new standards both on and off the pitch, and that the Rugby World Cup Final was now working closely with its member unions to build on that success. Robinson added that the bar has been raised for all future tournaments, including the men’s and women’s Rugby World Cup.
With Australia preparing to host the next editions, attention is already turning toward the Rugby World Cup Final 2027, where organisers will aim to match and surpass the legacy created in England. The challenge is clear, but so too is the opportunity to grow the sport even further and ensure the Rugby World Cup Final continues to thrive on the global stage for players, fans, communities and the future.
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