The expanded 24-team Men’s Rugby World Cup 2027 will, for the first time. Feature two agents, Japan and Hong Kong China, from Asia in the main event. This adjustment marks a significant milestone in broadening the tournament’s geographical reach.
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While enhancing the competitive landscape of the sport heading into this landmark edition. More than 2.5 million tickets are planned to be released for Australia 2027, with adult prices starting at AUD$40 for pool-stage contests. And AUD$65 for supporters eager to watch the Wallabies in their host-nation campaign.
Over one million seats will be available for under $100, a move aimed at keeping the event inclusive and ensuring fans from different communities can enjoy the tournament.
World Rugby has urged supporters to register early and set up their RWC 2027 ticketing accounts to ensure they receive priority access during the presale. The organization emphasized that early preparation will maximize fans’ chances of securing the desired tickets due to the significant interest expected.
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Rugby World Cup Builds Momentum with Presale Announcement
Registering ahead of time helps avoid last-minute snags and sureties a smoother process. Providing fans with the best chance to lock in attendance as anticipation builds. The Men’s Rugby World Cup 2027 is forecast to be the most spectacular and captivating event yet, with its atmosphere. Intense rivalries, and deep-rooted national emotion highlighted through a newly launched promotional campaign.
This initiative aims to motivate fans worldwide to become part of the celebration and feel the excitement that the event promises. And with over one million affordable tickets priced below AUD$100, organizers strongly boost early registration to avoid missing out on this anticipated global rugby festival.
Fans must create their ticketing profile before 12:00 AEDT (GMT+11) on Tuesday, 17 February 2026, to qualify for presale eligibility. Including the opening clash in Perth on 1 October and the Rugby World Cup final in Sydney on 13 November.
The presale for the Rugby World Cup begins on Wednesday, 18 February 2026 at 12:00 AEDT and concludes on Wednesday, 4 March at the same time, with tickets distributed on a first-come-first-served basis. This ensures a fair system, giving every registered supporter an equal chance at securing their selection.
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Rugby World Cup Final: Campaign Launch Celebrates Rugby Spirit Ahead of RWC
To match the presale statement, a vibrant and playful P.R. video has been unveiled to honor the unity, passion, and enduring zest that rugby inspires worldwide. Featuring Jonny Wilkinson and George Gregan, the teaser seemed across social platforms today. And takes inspiration from the iconic Rugby World Cup 2003 final in Australia, when Wilkinson’s decisive drop goal devastated Aussie supporters.
The light-hearted yet nostalgic tone adds energy to the build-up, connecting memories with the road to 2027. More than two decades after the unforgettable Rugby World Cup Final. The rugby legends reunite to help launch the journey toward RWC 2027.
Men’s Rugby World Cup Australia 2027 Managing Director Chris Stanley reaffirmed that this edition is expected to be the largest, most electrifying tournament yet. He highlighted the potent atmosphere and national pride captured in the campaign, which aims to draw fans worldwide into the event. Stanley said the exclusive presale gives fans a rare chance to witness history amid rising demand and global interest.
The Men’s Rugby World Cup 2027 Draw will be aired live on Stan Sport, 9Gem and 9Now across Australia. And flowed globally through RugbyPass TV and World Rugby’s YouTube platform on Wednesday, 3 December from 20:00 AEDT.
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