Macron will continue its role as an official partner of World Rugby after extending its agreement to supply sports apparel for the game’s biggest international tournaments. Under the renewed deal, the Italian brand remains the Official Sports Apparel Supplier for Rugby World Cup events and the Official Match Official Kit Supplier to World Rugby through to 2029.
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The partnership will cover some of rugby’s most prestigious global competitions. Including the Men’s Rugby World Cup in 2027 and the Women’s Rugby World Cup in 2029, both of which will be hosted by Australia. In addition to the World Cups, Macron will also supply apparel across World Rugby’s annual competition calendar, including major events such as the HSBC SVNS Series.
As part of the agreement, Macron will continue to provide technical and lifestyle apparel for World Rugby match officials, staff, and volunteers. The company will also remain responsible for producing official tournament merchandise collections, which are worn by fans around the world.
Underlining the brand’s long-term presence at the highest level of the sport. A key element of the partnership is the supply of Emirates World Rugby Match Official uniforms.
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Rugby World Cup 2027: World Rugby and Macron Champion Inclusivity and Sustainability
This includes a specially designed kit tailored specifically for female match officials. Highlighting World Rugby’s commitment to inclusivity and modernization. All match official apparel is manufactured using eco-friendly fabrics made entirely from recycled materials, reflecting a shared focus on sustainability, innovation, and responsible production.
The extension of the deal recognizes Macron’s deep involvement in rugby at both international and club levels. The brand has long supported the sport through partnerships with leading competitions and teams. Including its continued presence in European Professional Club Rugby (EPCR) tournaments.
World Rugby Chief Revenue Officer Michel Poussau praised the partnership, describing Macron as a reliable and forward-thinking collaborator. He said the brand has consistently delivered high-performance apparel that meets the evolving demands of the modern game.
Poussau added that extending the agreement through 2029 will ensure match officials and staff. And volunteers are supported at the highest standard during a pivotal period for rugby’s global growth. Macron Chief Executive Officer Gianluca Pavanello echoed those sentiments, stating that rugby is central to the company’s identity.
He highlighted Macron’s global leadership in the sport as the result of years of commitment, innovation, and respect for rugby’s core values. Pavanello said continuing the partnership with World Rugby allows the brand to further strengthen its position. While delivering high-quality, performance-driven apparel that reflects Italian design excellence.
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Rugby World Cup Final: Angus Crichton to Switch Codes Ahead of Rugby World Cup 2027
He added that Macron is ready for the major international events ahead and eager to help celebrate the spirit and passion that define rugby. Meanwhile, Rugby Australia has announced a high-profile code switch, with rugby league international Angus Crichton set to move to rugby union next year.
The 29-year-old forward will attempt to earn a place in the Wallabies squad ahead of the Rugby World Cup 2027. Which will be played on home soil. Crichton has been one of the most consistent performers in the National Rugby League in recent seasons.
Starring for the Sydney Roosters, New South Wales Blues, and the Australian Kangaroos. Known for his mobility, strength, and work rate, he is expected to transition into either a back-row role or potentially inside centre in the 15-a-side game. Although best known for his league career, Crichton has a background in rugby union.
And represented Australia at the schoolboy international level. He said the decision to return to the union was driven by a lifelong ambition to wear the Wallabies jersey. Crichton described the move as deeply meaningful. Noting that he grew up dreaming of representing Australia in rugby union and now believes the timing is right to pursue that goal.
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