FIFA World Cup Hospitality: The FIFA World Cup 2026 aims to be one of the biggest sporting events ever, hosting 104 matches across North America. That will come with plenty of fan curiosity in buying tickets. As well as an abundant interest in buying high-end hospitality packages, like groups and unique experiences. FIFA has appointed On Location, which sells hospitality packages for the Super Bowl and the Olympics, to meet that consumer request.
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For consumers who are spending on high-end experiences. Whether that’s traveling to Europe to see Taylor Swift or indulging in premium airfare. What promises to be the biggest sporting event to ever take place in North America will deliver plenty of options.
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Football World Cup Hospitality: Diverse Experiences from Stadium Suites to Hospitality Villages
The FIFA World Cup 2026, which will be together held by the U.S., Canada, and Mexico. Will have the largest hospitality package in the history of sports, according to On Location CCO Scott Jernigan. Which will variety from stadium suites and hospitality villages to exclusive food and entertaining experiences. FIFA selected On Location to be the exclusive World Cup Hospitality provider for the occasion. Which will take place from June 11 to July 19, 2026.
It will be the largest World Cup ever detained. Hosted across 16 cities in the three countries and containing 104 matches from 48 teams. In the United States, there’s a big demand for unique experiences and curated moments; sports tourism is booming, Jernigan said. On Location has been a big part of that shove into higher-end experiences around sporting events.
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FIFA World Cup Hospitality: Strategic Acquisition Endeavor’s $660 Million Investment in Hospitality
Launched in 2015 by the NFL to sell hospitality packages for the Super Container. It was acquired by global sports and theatre company Endeavor in 2020 in a $660 million deal. The company now sells hospitality and ticket packages to NCAA, UFC, MLB, and PGA of America events, among others. In 2021, On Location lands its biggest deal yet.
A $1.3 billion contract with the IOC for the exclusive rights to manage the hospitality and knowledge packages for the next three Olympic Games, which includes Paris 2024 and Los Angeles 2028. Jernigan, who is in Paris for the Games. People from 120 different countries have accepted different World Cup Hospitality packages.
Roughly seven million permits are expected to be available for the FIFA World Cup 2026. And around one million premium tickets will be sold as part of World Cup Hospitality packages. Jernigan said the company is looking to curate the experiences through the local markets” with unique food and entertainment choices to match that.
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FIFA 2026 Hospitality: Driving Engagement Utilizing MLS Insights to Boost Excitement
On Location also tapped Major League Soccer to help with the elevation and sale of these packages. Looking to thin into the league’s soccer expertise, according to Jay Berhalter. MLS executive vice president of business growth. Berhalter noted that MLS has clubs in each of the 11 U.S.
But also, five of its clubs play in the same stadium. Providing the league and On Location insight into the kinds of high-end experiences that soccer admirers are looking for. The soccer fan is like other fans you’re seeing across the theatre space. They want incredible experiences, and they want something different and inimitable, Berhalter said. We think the FIFA World Cup 2026 is the ultimate representation of the sport. It’ll be an unbelievable opportunity for the fans to experience it.
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