Football World Cup Hospitality: Just six months after the site was cleared and prepped for vertical construction. Another downtown Atlanta hotel project is rapidly approaching its final height, albeit slightly shorter than initially planned. The Moxy by Marriott hotel, located at 329 Marietta Street, is part of a broader wave of new and proposed lodging options across downtown Atlanta.
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This surge in development comes as the city prepares to host a month of FIFA World Cup 2026 matches, now just 15 months away. The Moxy project, which will offer 183 rooms. Is being developed by a team that includes Nexera Capital and Emerge Hospitality Group. Winter Construction is handling the building process.
As of this week, the hotel has about two more stories to rise. Before topping out, according to renderings and building permit details. Once completed, the hotel will stand at 10 stories three stories shorter than initially planned due to design changes. Particularly for the base levels and roof. Despite the reduction in height, the room count remains unchanged.
FIFA World Cup hospitality: Exciting Amenities Rooftop Lounge, Bars, and Gathering Spaces
The hotel’s location is highly strategic, situated next to the Hyatt Place Atlanta hotel and within walking distance of major downtown attractions such as Centennial Olympic Park, the Georgia Aquarium. The Georgia World Congress Center, and the Mercedes-Benz Stadium. This prime location is expected to make the Moxy a popular choice for visitors. Especially with the influx of tourists expected for the FIFA World Cup 2026.
The Moxy brand, known for its playful, affordable, and stylish approach, is part of Marriott’s portfolio of hotels. The Atlanta location will feature a rooftop lounge, a street-level bar, a speakeasy, and several other gathering spaces, according to developers. However, earlier plans for multi-story, lighted signage wrapping a corner of the building have been scrapped in the updated design.
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FIFA 2026 World Cup Hospitality: Centennial Yards and the Future of Atlanta’s Hotel Scene
This will be the second Moxy hotel in Atlanta. The first, a dual-branded fusion of Moxy and Marriott’s European-inspired AC Hotel brand opened on 14th Street in Midtown just before the 2019 Super Bowl. The Moxy concept has gained popularity worldwide, with over 125 locations currently operating. The new Moxy hotel is part of a larger trend of hospitality developments in downtown Atlanta. Particularly around Centennial Olympic Park.
Last year, the Signia by Hilton project added nearly 1,000 hotel rooms to the area. Marking the tallest new hotel in Atlanta in four decades. In 2022, the 22-story Margaritaville resort condo building by Wyndham Destinations opened with 200 suites and two floors of retail space near Sky View Atlanta. Additionally.
The Centennial Yards project is expected to complete its 229-room Anthem hotel this year. Another 230-room lodge is also under construction as part of the development’s entertainment and sports district. Meanwhile, near the northeast edge of Centennial Olympic Park. A proposed Residence Inn by Marriott is set to rise 14 stories. Plans for a 260-room hotel that would include the Motto by Hilton brand at 524.
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Football World Cup Hospitality: The Origin Hotel Atlanta and South Downtown Revitalization
West Peachtree Street was also revealed last year. This site was previously occupied by the 1920s Rosser Building, which was demolished several years ago. In South Downtown, the adaptive-reuse project, The Origin Hotel Atlanta. A Wyndham Hotels and Resorts property was initially scheduled to open last fall but has faced delays. This project is part of a broader effort to revitalize the area and attract more visitors to the city’s historic districts.
The Moxy Hotel’s development team has emphasized the urgency of completing the project in time for the FIFA World Cup 2026. Which is expected to draw significant crowds to downtown Atlanta. The hotel’s strategic location and unique design elements. Such as the rooftop lounge and speakeasy, are expected to appeal to both tourists and locals alike.
As Atlanta continues to grow as a major destination for sports, entertainment, and tourism. The addition of new hotels like the Moxy by Marriott is a clear indication of the city’s commitment to accommodating the increasing number of visitors. The Moxy’s playful and stylish concept, combined with its prime location. Positions it as a standout option in a competitive market.
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FIFA 2026 Hospitality: Moxy’s Role in Atlanta’s Growing Tourism Industry
In summary, the Moxy by Marriott hotel at 329 Marietta Street is nearing completion. With just two more stories to go before it tops out. The 10-story, 183-room hotel is part of a broader wave of World Cup Hospitality developments in downtown Atlanta. Driven in part by the upcoming FIFA World Cup 2026. Despite being shorter than initially planned.
The hotel retains its original room count and features a range of unique design elements, including a rooftop lounge and speakeasy. As the city prepares to welcome visitors from around the world, the Moxy Hotel is poised to become a key player in Atlanta’s thriving World Cup Hospitality scene.
The Moxy project is just one of many new and proposed hotels in downtown Atlanta, reflecting the city’s ongoing transformation into a major hub for tourism and entertainment. With the FIFA World Cup 2026 on the horizon, these developments are expected to play a crucial role in accommodating the influx of visitors and further solidifying Atlanta’s status as a premier destination.
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