FIFA World Cup Hospitality: As the FIFA World Cup 2026 draws closer. Buzz is growing in the region with MetLife Stadium slated to host eight matches, including the final July 19, 2026. Against that backdrop, last month the NYNJ Host Committee announced an expansion of its leadership team for the home stretch of preparations for the world’s biggest sporting event. Alex Lasry was tapped to serve as CEO of the Host Committee, the local organizing body responsible for delivering the matches.
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Lasry was a longtime executive with the Milwaukee Bucks who, most recently. Served as the deputy assistant secretary for travel & tourism at the United States Department of Commerce. He now leads the Host Committee on a day-to-day basis. With less than 500 days until the first match of the tournament. The urgency and excitement are palpable here in the NYNJ region and around the world, said Lasry in a Feb. 11 news release.
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FIFA World Cup Hospitality: Engaging the Business Community to Maximize Economic Opportunities
Noting the work of the Host Committee before his arrival under the leadership of co-Host City Managers Lauren LaRusso, Bruce Revman, and their team. I am so impressed by the work that has already been done to prepare for this momentous occasion. And I look forward to working with our dedicated team and our partners in public safety, hospitality, public transportation, tourism, and more to ensure the FIFA World Cup 2026 experience is remarkable for all residents of and visitors to this region.
The Host Committee noted that LaRusso and Revman have been instrumental in coordinating the region on the planning efforts to ensure that the success of this event and that moving forward, LaRusso, Revman, Lasry and the rest of the Host Committee’s leadership team was keenly focused on engaging the region’s business community, so that businesses and individuals across the region can share in the benefits from this once-in-a-lifetime event.
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FIFA 2026 Hospitality: Projected Economic Impact Over $2 Billion and One Million Visitors
The leadership team expansion included naming First Lady Tammy Murphy as chair of the Host Committee’s board of directors, which also includes Fred Dixon, president and CEO, Brand USA; Joseph Kelley, partner, CHA Partners Wesley Mathews, president and CEO, Choose New Jersey Inc.; and Zakiya Smith Ellis, principal, Education Counsel.
This World Cup is a once-in-a-generation opportunity for our region to define itself to the world and will be an incredible economic engine for our entire region. Generating over $2 billion and attracting over one million visitors, the first lady said. The biggest match of the biggest sporting event in history will be played right here in New Jersey while being viewed by billions of people across the globe, she said.
I am so grateful for the amazing team led by Lauren LaRusso and Bruce Revman that made it possible for our region to have this incredible opportunity and am so excited to add Alex Lasry to the team as we move rapidly toward FIFA World Cup 2026. NJBIZ recently spoke to Lasry about his first month on the job. The status of the preparation process, areas of focus, business engagement, and more.
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FIFA 2026 to Generate $2 Billion and Attract Over One Million Visitors
For us, it’s very simple, he explained. It’s the fan experience – and ensuring that New York and New Jersey are benefitting economically from the World Cup. That’s our role. From a fan experience side, make sure people can get to and from the games safely and securely. And making sure that there’s also plenty to do. So, making sure our Fan Fest and Fan Zones, and all the ancillary events that bars. Restaurants and local businesses all can that are going to be here.
Lasry said that the way he looks at it is that. While the Final and seven other matches will be played in East Rutherford. It’s 40 days of the FIFA World Cup 2026. So, what are you doing on the other 33 days? That’s where the opportunity is, I think, for the economic impact for the entire region, said Lasry.
The conversation shifted to the business community engagement. Especially after several complaints arose following Super Bowl XLVIII in 2014. When the business community felt disconnected and shut out of a lot of the action during that process and event. There have been several events and seminars held by the Host Committee to date. The World Cup planning has ratcheted up, and leaders have been present at several notable business events in the state.
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