Yiwu, China’s major wholesale hub known as the world’s supermarket, is experiencing a strong business boom as companies prepare for the upcoming FIFA World Cup 2026. Exporters of football jerseys, balls, and related products have seen sharp increases in global orders, especially driven by demand from Africa and the Middle East.

FIFA World Cup Tickets: Yiwu Businesses Gear Up for FIFA World Cup 2026 Boom in Global Demand

Forty-eight teams from around the world will gather in the United States, Canada and Mexico in June 2026 for the FIFA World Cup. Thousands of miles away, in Yiwu, often called the world’s supermarket, in east China’s Zhejiang Province, businesses have been gearing up for the global event since last year.

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Wen Congjian, general manager of Yiwu Danas Import and Export Co., Ltd., has been in the football jersey export business for nearly 19 years. Spurred by the World Cup, the company has seen its orders surge to two to three times the usual volume, and demand has remained consistently high since last June, said Wen.

The boom goes beyond jerseys. Chen Shaomei, a veteran of the football business with over two decades of experience, has registered trademarks for his products and shifted toward building his own brand. His showroom features footballs in a wide range of colors, including a commemorative ball he designed for the upcoming World Cup, which has become a top seller.

FIFA 2026 Tickets: Yiwu Manufacturer Expands Global Reach Ahead of FIFA World Cup 2026

As soon as it was confirmed that the 2026 FIFA World Cup would be hosted across North America, we began developing new designs, Chen explained. From August last year to February this year, the company’s orders rose by 20 to 30 percent.

Chen said the company’s customers are spread across the globe, mainly in Africa and the Middle East. In the past, a typical client might place orders worth around 200,000 yuan 28,000 a year. This year, boosted by the World Cup, that figure has climbed to between 300,000 and 400,000 yuan. Click to read more about Football World Cup Tickets.

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Among the hundreds of ball suppliers in Yiwu, Chen’s company is one of the few that combines manufacturing, retail, and branding under one roof. On average, companies like Chen’s ship around 5,000 balls to customers around the world every day. Having been through several World Cups, Wen has a firm grasp of the supply chain timeline and now handles large orders with far greater ease.

World Cup Tickets: Yiwu Businesses Streamline Supply Chain Ahead of Global World Cup Demand

This time, we planned everything, Wen said. The company distributed orders among multiple partner factories, worked closely with logistics providers, and shipped through different channels. Most orders were sent out before the Spring Festival, and nearly all have since been fulfilled.

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Scocer World Cup Tickets: Yiwu Manufacturers Ramp Up Production Ahead of FIFA World Cup 2026

With the FIFA World Cup 2026 approaching, manufacturers in Yiwu have been actively preparing since last year. The tournament, set to take place across the United States, Canada, and Mexico, has triggered early global demand for football-related products. As a result, local exporters in Yiwu are ramping up production capacity and expanding their international supply networks.

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One major exporter, Yiwu Danas Import and Export Co., Ltd., reported that football jersey orders have surged to two to three times their usual volume. With nearly 19 years in the industry, the company has benefited from consistent demand since last June. The World Cup cycle continues to act as a major driver of business growth across the region.

Beyond jerseys, football manufacturers are also seeing strong gains in branded and customized products. Some entrepreneurs have shifted from simple manufacturing to building their own brands, including designing commemorative footballs for the upcoming tournament. These products have become best-sellers, reflecting the growing global appetite for unique World Cup merchandise.

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The FIFA World Cup Final match will take place at MetLife Stadium. Official confirmation aligns with the tournament schedule and host city planning.

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