FIFA 2026 Tickets: It is early days but the profitable case for local and global private sector companies sponsoring sports stadiums. In Saudi Arabia may yet emerge after the host of the FIFA World Cup unlocked its stadiums to naming rights. For the moment, however, it looks as if state-backed businesses with an order to promote the kingdom.
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As well as themselves will control the space, even as sports in Saudi Arabia become increasingly commercialized. In the early stages, backers may chiefly be state-backed entities. But the ambition will be to attract private-sector attention in naming rights as matchday and TV spectators grow said Ben Gordon. Associate spouse at Albright Stonebridge Group, a consultancy based in Washington DC.
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As Saudi Arabia develops increasingly protruding in the pugilism and mixed military arts world. Both Saudi and foreign businesses may see a profitable case for backing arenas. With naming rights now obtainable to all. The first to go has remained the King Abdullah Sports City stadium. The largest in Jeddah and the second main in Saudi Arabia with a volume of more than 62,000.
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It will be retitled Alinma Stadium after the Saudi Sports Office reached a contract with Alinma, a bank backed by the Public Asset Fund. The arena also plays host to top-tier tennis, mixed military arts, and boxing. Unlike sports such as FC Barcelona. This enabled a $292 million three-year contract in 2022 for the naming rights to its stadium now known as the Spotify Camp Nou Saudi arena support deals are likely to be small by comparison.
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At around $3 million per term, said Simon Chadwick, professor of sport. And geopolitical economy at Skema Commercial School in France and an AGBI columnist. For most sports sites such deals are only a nice added extra. They are never successful enough alone to tolerate a club or, indeed, the site itself Chadwick said.
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Top FIFA 2026 may be able to create a little more. Al Nassr’s Al-Awwal Park, with a bulk of 25,000 and home to star footballer Cristiano Ronaldo, could fetch upwards of $5 million per spell, he added. In the UK last year there were 68 active designation rights businesses with sporting venues worth $200 million a year, giving to sports marketplace acumen company Sportcal.
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Foreign, the new Saudi Arabian carrier Riyadh Air is due to start processes. This year agreed to a deal with the Spanish football World Cup to rename the line-up’s arena after the airline. Opened in 2017, Estadio Metropolitan is now called the Riyadh Air Metropolitano. The value of the deal has not been revealed. In December, Saudi Arabia was awarded the privilege to host the Fifa World Cup in 2034.
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