FIFA 2026 Tickets: International travelers visiting the United States will soon face higher costs. Congress has passed a new spending bill that raises the fee for the Electronic System for Travel Authorization ESTA even more than what was originally proposed by the Trump administration.
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This fee hike is part of a larger law that also cuts funding for Brand USA, the organization responsible for promoting the USA as a travel destination around the world. These changes are causing concern in the USA tourism industry, which is already under pressure. The country is preparing for major global events.
The FIFA World Cup 2026 and the 2028 Summer Olympics in Los Angeles. Industry leaders fear that the higher travel costs and reduced marketing budget will hurt international travel to the USA The ESTA is an online system used by visitors from 41 Visa Waiver Program VWP countries to get approval to travel.
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FIFA World Cup 2026 Tickets: USA Travel Fee Hike Could Deter Global Fans
The USA does not require a traditional visa. The current fee is $21, but it will soon increase by $19, bringing the total to $40. Though this is still cheaper than getting a visa, it is a notable rise that could affect families and frequent travelers. At the same time, Brand USA.
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The nation’s official tourism marketing agency is seeing major cuts to its budget. This will limit how much the USA can promote itself to international travelers at a time when global competition for tourists is strong. The USA Travel Association USTA a leading group in the travel industry.
Is warning that these changes could hurt the economy. Geoff Freeman, USTA’s president and CEO, called the higher ESTA fee a self-imposed tariff that could turn visitors away. He stressed that international tourists bring billions of dollars into the USA economy every year and that raising travel costs sends.
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FIFA World Cup Tickets: Experts Warn Fee Hikes Could Undercut Tourism Boom
The wrong message. While some parts of the new law will help the tourism industry, such as investments in airport improvements and transportation, Freeman says that cutting the marketing budget and raising travel fees will do more harm than good.
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He believes the USA is missing a big opportunity to attract visitors during a time when the country will be in the global spotlight because of the upcoming sporting events. The last thing we need is to make it more difficult or costly for foreign visitors to attend events in the United States.
FIFA 2026 Tickets: Industry Pushes for Smarter Planning Ahead of Global Events
The world is watching, Freeman said. He urged Congress to restore funding to Brand USA and reconsider the ESTA fee hike. According to Freeman, the tourism industry needs both strong infrastructure and a well-funded marketing effort to stay competitive and support the economy.

So far, no exact date has been announced for when the new ESTA fee will go into effect. Travelers planning trips to the USA from VWP countries should check the official ESTA website for the most current information before booking. As the USA prepares to host.
Millions of global visitors in the coming years, many in the tourism industry, hope lawmakers will find ways to make it easier, not harder, for people to visit. With smart planning and proper investment, the USA could use these global events to boost its tourism economy and strengthen its place as a top travel destination.
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1: Why is transportation a concern for the FIFA World Cup 2026 in the USA?
Many U.S. cities lack efficient, centralized public transit systems.
2: How does the USA compare to Qatar 2022 in terms of fan mobility?
Unlike Qatar’s seamless public transport, the USA setup is fragmented and costly.
3: What transportation issues might fans face during FIFA 2026?
Long travel times, limited public transport, and expensive alternatives like taxis.
4: What impact will these transit issues have on fans?
Fans may experience delays, frustration, and higher travel costs.
5: What is being done to address transport for FIFA 2026?
Organizers are urged to improve planning and coordination across host cities.