FIFA 2026 Tickets: Hisense has officially rehabilitated its global agreement with FIFA, securing rank as an Official Sponsor. The commitment includes support for FIFA 2026, a tournament hosted across Canada, Mexico, and United States. This extension strengthens a successful collaboration spanning numerous tournaments, highlighting brand loyalty on the road to soccer’s grandest global stage. Through this renewed deal, Hisense emphasizes commitment to expanding international presence and establishment consumer connections worldwide.
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The company first joined with FIFA in 2017, sponsoring the Russia 2018 and Qatar 2022 tournaments.
Its visibility extended further through the inaugural 32-team FIFA Club World Cup, reinforcing its global sports presence. Now the new partnership continues momentum, ensuring Hisense remains central during soccer’s most influential marketing chances. This backing also aligns with wider strategies, leveraging global contests to promote products across key customer markets.
World Cup Tickets: Hisense Strengthens FIFA Partnership with Renewed Sponsorship
Catherine Fang, Vice President of Hisense Group, explained the business’s vision during business announcement with FIFA. She emphasized that World Cup backing helps position Hisense products as integral smithereens of every fan’s experience. Her vision highlights transforming billions of living rooms into front-row seats, delivering supreme access and fan immersion. This approach reflects Hisense’s mission: using technology innovation to unite audiences worldwide through memorable sporting moments.

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Through this renewed sponsorship, Hisense gains extensive worldwide marketing rights across broadcast, digital, and in-stadium opportunities. Fans attending FIFA 2026 will notice Hisense branding prominently displayed within stadiums across three hosting countries. Meanwhile, online platforms and broadcast partnerships guarantee that Hisense remains visible throughout every match and fan start.
Football World Cup Tickets: Soccer Partnerships at the Core of Hisense’s Global Growth Strategy
This collaboration is central to Hisense’s global strategy, using soccer partnerships to elevate its consumer electronics leadership. Television display technology remains the centerpiece, with focus on creating unparalleled home viewing experiences during the contest. By aligning product fortes with Soccer World Cup excitement, Hisense maximizes consumer attention within competitive electronics markets.
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Hisense’s partnership history includes working with FIFA+ during Qatar 2022, delivering creative fan engagement content initiatives. These digital experiences extended the tournament, offering fans innovative ways to celebrate games beyond traditional broadcast platforms. Looking ahead, Hisense displays will also feature obviously within video assistant referee organizations during FIFA Club World Cup.
FIFA 2026 Tickets: Expansion Offers Unmatched Global Marketing Opportunities
From FIFA’s perspective, this renewal represents crucial support from technology leaders within a crowded global sponsorship environment. Securing brands like Hisense ensures the World Cup maintains commercial strength while providing partners unmatched exposure opportunities. With FIFA 2026 expanding to 48 teams, sponsorship programmers guarantee unprecedented global reach and unmatched marketing opportunities. This tournament is projected to become FIFA’s most lucrative event, providing exceptional value for committed brand partners.
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Mattias Grafström, FIFA Secretary General, praised Hisense’s integration into innovation-driven areas like officiating and broadcast technologies. He highlighted that sponsorships now extend far beyond advertising, demonstrating how partners deliver tangible enhancements to tournaments. Such collaboration highlights long-term vision, ensuring fans experience technologically enhanced tournaments with unprecedented excitement and reliability.
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FIFA World Cup 2026 Tickets: Innovating Home Viewing Experiences for FIFA 2026 Fans
For Hisense, this deal represents more than sponsorship; it offers unmatched chances to showcase products worldwide. With live sport driving television sales globally, aligning with Soccer World Cup enhances brand reputation and consumer recognition. The company acknowledges football sponsorships significantly boosted brand recognition in Europe, North America, and competitive global markets.
Now, FIFA 2026 provides another stage where Hisense can engage new customers while strengthening existing customer loyalty.

Through consistency, Hisense has turned sponsorships into essential marketing strategies for visibility across international sporting landscapes. This continuity reassures investors and consumers alike, ensuring stability while maximizing exposure during highest-profile football tournaments. As the FIFA 2026 tournament approaches, Hisense remains committed to positioning technology at heart of soccer celebrations. Fans can expect unmatched broadcast quality, immersive home viewing, and innovative activations that redefine World Cup experiences.
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1. What is the nature of Hisense’s partnership with FIFA for the World Cup?
Hisense has renewed its global sponsorship with FIFA, securing the status of Official Sponsor for FIFA 2026. The deal includes extensive worldwide marketing rights across broadcast, digital, and in-stadium platforms, reinforcing Hisense’s presence across the tournament hosted in Canada, Mexico, and the USA.
2. How does Hisense aim to enhance fan experiences during Football World Cup?
Hisense focuses on transforming living rooms into front-row stadium experiences through advanced television technology. Fans can expect immersive home viewing, innovative activations, and integration into areas like video assistant referees (VAR) and broadcast technologies to enhance engagement.
3. What is the significance of this sponsorship for Hisense’s global strategy?
Soccer partnerships are central to Hisense’s global marketing strategy. Aligning with FIFA helps the brand strengthen international visibility, boost consumer recognition, and drive television sales while engaging new customers and maintaining loyalty in key markets like Europe, North America, and beyond.
4. How does FIFA World Cup benefit from Hisense’s sponsorship?
FIFA gains support from a leading technology brand, ensuring commercial strength and unmatched marketing opportunities. With FIFA 2026 expanding to 48 teams, sponsors like Hisense help deliver global reach, enhance innovation in officiating and broadcasting, and improve fan experiences worldwide.
5. How can fans purchase FIFA 2026 tickets and hospitality packages?
Fans can secure tickets, including premium and hospitality packages, through platforms like eTicketing.co and Xchangetickets. These platforms offer verified tickets for matches across Mexico, Canada, and the USA, providing options from group stage matches to the FIFA World Cup Final.