FIFA 2026 Tickets: Destination BC, alongside BC Tourism FC partners. Built pleasure for FIFA 2026 in Vancouver at the Global Media Marketplace IMM in Sydney February 13-14 and London February 17-18. With 400+ travel media and global firms at each event, we partnered with Destination Vancouver. Destination Canada, and Tourism Whistler to spotlight British Columbia’s role in hosting seven matches. Inspire travel across the province before, during, and after the World Cup.
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The FIFA World Cup is not just a sporting event; it is a global phenomenon that brings together fans from diverse backgrounds, cultures, and nations. With Vancouver set to play a pivotal role in hosting the tournament. Destination BC is positioning British Columbia as a must-visit destination. Leveraging the unparalleled excitement and global visibility of FIFA World Cup 2026.
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World Cup Tickets: Showcasing BC’s Rich Attractions at IMM
By participating in IMM, an esteemed global travel industry event. We provided travel writers, editors, influencers, and industry experts with a comprehensive look at the rich skills awaiting visitors in BC. From awesome landscapes and outdoor adventures to vibrant city life and Native cultural skills. British Columbia offers an array of attractions for visitors looking to enhance their World Cup journey.
At IMM Australia 2025, we collaborated with Australian broadcaster and host of SBS Australia’s The Weekly Football Wrap, Claudio Fabiano. As a passionate football journalist and a devoted follower of FIFA events worldwide. Claudio shared his personal experiences of attending past tournaments and emphasized the unparalleled atmosphere of the World Cup.
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Believe me, when I say there’s nothing like a FIFA World Cup, Claudio expressed to an audience of editors, journalists, broadcasters, and influencers. You understand a World Cup when you realize the most amazing things happen off the pitch, and the experience you have in a host city can stay with you forever. For the first time, 32 will become 48.
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Not only 48 teams trying to etch themselves into eternal sporting glory but 48 different styles of football, sets of fans, music, food, fashion, and cultural expressions and that’s not including the millions that follow along even though their nation didn’t qualify. Claudio’s presentation resonated deeply with the audience. Reinforcing the immense impact FIFA World Cup 2026 will have on Vancouver and the broader British Columbia region.
Through engaging storytelling and firsthand accounts, we highlighted why Vancouver is more than just a host city it is a gateway to unforgettable experiences. For IMM UK 2025, we partnered with Dan Marsland, Head of Marketing at Weird Fish Clothing. As an advocate for adventure, travel, and exploration, Dan shared his firsthand experiences of traveling through British Columbia.
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He captivated the audience with stories from his 2023 campaign photoshoot. Which featured breathtaking imagery of nature, wildlife, scenic landscapes, and cultural experiences across the province. The photo shoot showcased the diversity of BC’s terrain from the rugged coastline to the towering mountains. From tranquil forests to bustling cityscapes.
FIFA 2026 Tickets: A Key Part of BC’s World Cup Journey
It also paid tribute to the province’s rich Indigenous heritage, featuring imagery that celebrated Indigenous Peoples. Their traditions, and their deep connection to the land. Presentations at both events were anchored by a new promotional video aimed at industry partners. Designed to highlight BC’s tourism potential before, during, and after the World Cup.
Seamless Travel Experiences: How visitors can explore different regions of BC with ease. Whether they are attending matches or simply looking to experience Canada’s natural beauty. Diverse Attractions: A closer look at BC’s outdoor activities such as skiing, hiking, and whale watching, alongside vibrant culinary scenes, arts, and cultural experiences.
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Indigenous Tourism: The opportunity to engage with Indigenous-led experiences. Supporting reconciliation efforts and offering visitors an authentic and enriching cultural exchange. Sustainability & Eco-Tourism: BC’s commitment to sustainable tourism and responsible travel. Ensures the preservation of its stunning landscapes and wildlife for generations to come.
World Cup Tickets: Ready to Welcome FIFA 2026 Fans at BC Place
With Vancouver confirmed as one of the host cities, the city is gearing up to welcome thousands of fans from across the world. BC Place, an iconic venue that has hosted major international sporting events, will serve as the epicenter of football action. Hosting seven crucial matches that promise electrifying moments on the pitch. Beyond the stadium, Vancouver is poised to offer an exceptional fan experience. From viewing parties and cultural festivals to culinary events and music celebrations.
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The city’s diverse neighborhoods, stunning waterfront, and dynamic nightlife will provide an unforgettable backdrop for the world’s biggest sporting event. One of the primary goals of Destination BC’s campaign is to encourage visitors to extend their stay and explore more of the province beyond Vancouver. With so many world-class destinations within a short distance, fans attending FIFA 2026 matches have the perfect opportunity to venture into BC’s scenic wonders, including:
Whistler: Known for its legendary ski slopes, outdoor adventure activities, and luxurious resorts, just a short drive from Vancouver. Vancouver Island: A paradise for nature lovers, offering coastal beauty, whale-watching excursions, and vibrant cultural hubs like Victoria and Tofino. The Okanagan Valley: Famous for its wineries, warm climate, and lakefront charm, providing the perfect escape for those seeking relaxation.
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The Canadian Rockies: A bucket-list destination with awe-inspiring mountains, national parks, and world-renowned hiking trails. By promoting these regions, Destination BC is ensuring that visitors take full advantage of all that British Columbia has to offer. Making their FIFA 2026 experience even more memorable. Destination BC’s participation at IMM events in Sydney and London marks just the beginning of a multi-year strategy to maximize the tourism potential of FIFA World Cup 2026.
With continued collaboration between tourism partners, government agencies, and industry leaders. We are committed to making British Columbia a top choice for international travelers in the lead-up to and beyond the tournament. By capitalizing on the excitement surrounding the FIFA World Cup 2026. We are not only promoting the province as a premier destination but also strengthening our tourism industry. Supporting local businesses, and fostering a sense of global community through sport.
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