Rugby World Cup 2027 has announced that Charlotte Samuelson will step down from her role as Chief Operating Officer at the end of January 2026. Since joining the organization in 2022, Samuelson has been instrumental in reshaping World Rugby’s business structure, implementing strategic initiatives, and laying the foundations for the organization’s future.
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Particularly in preparation for major tournaments such as the Rugby World Cup 2027. During her tenure, Samuelson played a pivotal role in the transformation of World Rugby’s business model, establishing the Global Services Division and strengthening central corporate functions. These initiatives were designed to ensure the organization could effectively deliver the new Rugby World Cup operational model.
Which aims to enhance fan experiences, increase global engagement, and create long-term sustainable impact for the sport worldwide. One of Samuelson’s key responsibilities was serving as a director on the boards of both the Women’s Rugby World Cup 2025 and the Men’s Rugby World Cup 2027. In these roles, she helped shape the strategic direction of two of the most significant events in world rugby.
Her leadership was particularly notable in the appointment of Gill Whitehead OBE as Chair and Sarah Massey MBE as Managing Director for the Women’s Rugby World Cup 2025, which was held in England. Under their guidance, the tournament achieved record-breaking attendance, engagement, and sporting impact, setting a benchmark for all future Rugby World Cups, including the 2027 edition.
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Key Role in Rugby World Cup Planning and Delivery
In addition, Rugby World Cup Chair Brett Robinson paid tribute to Samuelson’s contributions, saying: Charlotte has made an outstanding contribution to Rugby World Cup at a pivotal time for the organization and for the global game. Her leadership, strategic insight, besides commitment to excellence have strengthened our foundations and elevated our ability to deliver world-class events.
Including a landmark Women’s Rugby World Cup. We are deeply grateful for her dedication besides wish her every success in the future. Samuelson herself reflected on her time at World Rugby with pride besides gratitude. “I have truly enjoyed my time at the Rugby World Cup and feel immensely proud of everything my colleagues and I have achieved together.
Working alongside such talented and committed people has been a privilege, and I will miss them greatly. That said, I am also excited to embrace a new challenge and the opportunities that lie ahead,” she said. Her tenure at the Rugby World Cup coincided with an extraordinary period of growth for the sport. Not only did she help drive organizational excellence behind the scenes.
But she also played a critical role in ensuring that major tournaments, such as the Women’s Rugby World Cup 2025 and the Men’s Rugby World Cup 2027, would run seamlessly. Her work has contributed to raising the profile of rugby globally, enhancing the experience for players, fans, and stakeholders alike.
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Building the Framework for the Rugby World Cup Final
The Rugby World Cup Final 2027, set to be held in Australia, promises to be one of the most highly anticipated tournaments in the sport’s history. Samuelson’s contributions to World Rugby’s corporate strategy, event delivery framework, and global services operations will continue to benefit the organization as it prepares for this landmark event.
Her efforts have helped establish the systems, leadership, and planning mechanisms that will be critical to delivering a Rugby World Cup Final 2027 that meets the expectations of fans and players around the world. World Rugby expressed its gratitude to Samuelson for her dedication, vision, and leadership. Her work has left a lasting legacy not only in the operational success of the organization.
But also in setting high standards for future leaders and executives within the sport. Her influence will be felt across the rugby community for years to come, particularly in the successful delivery of the Rugby World Cup 2027, which aims to continue the momentum built by the Women’s Rugby World Cup 2025. As Charlotte Samuelson prepares to leave the Rugby World Cup.
The organization acknowledges her exceptional contribution during a critical phase of transformation and growth. The foundations she has laid will play a key role in ensuring that rugby continues to thrive on the global stage and that events like the Rugby World Cup 2027 achieve new heights in terms of fan engagement, commercial success, and sporting excellence.
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FAQs
Q: Will Charlotte Samuelson’s leaving affect Rugby World Cup 2027 ticket sales?
No. Ticketing operations and planning remain unchanged.
Q: Is eticketing.co still the official ticketing partner?
Yes. eticketing.co continues to manage official ticket sales.
Q: Are tickets already purchased still valid?
Yes. All confirmed tickets remain fully valid.
Q: Will there be delays in ticket releases?
No delays are expected. Ticket timelines remain on schedule.
Q: Where should fans buy official Rugby World Cup 2027 tickets?
Only through eticketing.co and the Rugby World Cup’s official channels.