Since helping Team USA clinch a historic bronze medal in rugby sevens at the Paris 2024 Olympic Games, Ilona Maher has emerged as one of the sport’s most dynamic and recognizable figures. As both athletes look ahead to the upcoming Women Rugby World Cup, their growing influence and star power continue to shine a spotlight on the evolving landscape of women’s rugby.
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Tui, a two-time Olympic medalist, and World Cup champion, has not only observed Maher’s rise but deeply respects the work behind it. People think she was just random or an accident, Tui told CNN Sport. Nah, that woman puts work into her rugby that woman puts work into her branding. That whole USA team does.
Maher burst into global view during the Tokyo 2020 Games as a charismatic force on TikTok, but it was in Paris that she firmly established herself as a force in the sport. Her bold personality, candid humor, and powerful play resonated far beyond rugby circles. From viral videos to serious athleticism, Maher straddled both sides of stardom with ease.
Her Paris performances helped the USA earn their first women’s Olympic medal in rugby sevens a landmark achievement in itself. But Maher’s momentum didn’t stop there. Riding the wave of Olympic fame, she stepped onto the entertainment stage with an appearance on the hit show Dancing with the Stars, where she charmed audiences with her grace and grit.
England Women Rugby World Cup: Maher Road to the Women’s Rugby World Cup
Soon after, she was featured in the iconic Sports Illustrated Swimsuit edition a move that solidified her crossover appeal and helped draw new audiences to women’s rugby. For Ruby Tui, this kind of visibility is essential for the game’s growth. Ilona isn’t just bringing attention to herself she’s spotlighting the entire sport. That’s what we need more have, she said.
You need people who can play, yes, but also people who bring the energy, the personality, the stories. She’s one of those. Tui herself knows a thing or two about trailblazing. A key member of New Zealand’s gold-medal-winning squad at Tokyo 2020, she followed that up by helping the Black Ferns to an unforgettable Women’s Rugby World Cup victory on home soil in 2022.
Known for her infectious enthusiasm and openness about her mental health journey, Tui has become an ambassador for rugby and a role model for many. The admiration between Maher and Tui is mutual. In several interviews, Maher has cited Tui as one of the players she looks up to, not only for her achievements but for her fearless personality and the way she uplifts others around her.
It’s this mutual respect and energy that has fans excited at the prospect of the two sharing the same pitch. That opportunity could come sooner rather than later, with the England Women Rugby World Cup set to take place later this year, kicking off in late August. The tournament promises to be a landmark moment for the sport, and the potential to see both Maher and Tui in action on rugby’s biggest stage.
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For Maher, it would mark her first major tournament in the 15s format, having recently made the transition from sevens a shift that requires adaptation but promises immense upside given her physicality and game sense. The Women’s Rugby World Cup 2025 presents the perfect stage for Maher to showcase her evolution as a player and make a powerful statement in the 15s arena.
I can’t wait for Ilona Maher to come over to the 15s game on a World Cup stage and see what kind of storm she can start, Tui said with a grin. Let’s go I’m keen on all of it. If selected, Tui will be gunning for a second straight World Cup crown, eager to defend New Zealand’s title and continue the legacy of the Black Ferns.
But she’s equally excited about the new generation of talent and characters rising across the globe, seeing it as a healthy and necessary evolution for the sport. More champions, more characters for the game is nothing but good, she said. And she’s always been a vibe. With fresh faces like Maher stepping up, Tui believes the future of women’s rugby has never looked brighter.
Indeed, Maher’s journey embodies much of what modern women’s rugby represents: grit, talent, heart, and an unapologetic presence. She’s used her platform to challenge stereotypes, promote body positivity, and bring humor and charity into a sport that has often struggled for typical attention. Her impact reaches beyond the field, inspiring a new generation to embrace both strength and authenticity.
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England Vs USA Tickets: The Build-Up to Greatness
In an era where visibility can transform sports, Maher’s growing profile is more than personal success. It’s a gateway for new fans, new players, and new possibilities. As excitement builds for the England vs USA Tickets release for upcoming international matches, Maher’s influence is sure to draw even more attention to women’s rugby, captivating fans who are eager to see her play on the world stage.
Her social media presence, particularly on platforms like TikTok and Instagram. Showcases not just workouts and match highlights, but daily life, candid thoughts, and moments of vulnerability. Whether she’s joking about awkward encounters, hyping up her teammates. Or reflecting on body image, she does it with authenticity a quality that resonates deeply with her audience.
That link is something Tui sees as vital. The kids coming up now they want someone they can relate to. Not just someone who wins, but someone who gets it. Ilona gets it, she said. As the countdown to the Women’s Rugby World Cup continues, the potential of seeing Maher and Tui on the same pitch perhaps even squaring off in a pivotal fixture adds a tantalizing subplot to an already stacked tournament.
It’s a stage that promises to showcase not only elite rugby but also the evolution of its icons. For Maher, it’s a moment to further solidify her presence in the sport’s biggest arena. For Tui, it’s a chance to pass the torch while still setting the pace. It’s a celebration of what rugby is becoming – faster, louder, more inclusive, and bursting with personality.
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