World Cup Tickets: For artist Rich, the boundary between New York and New Jersey is more than just a line on a map; it’s a vibrant intersection of culture, identity, and creativity. His unique background as a first-generation Filipino American raised in South Orange, New Jersey, and now living in Brooklyn, gives him a dual-city lens that proved vital when he was selected to design the official FIFA World Cup 2026 poster for the New York/New Jersey host city.
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As the FIFA World Cup 2026 inches closer, anticipation is growing in all 16 host cities across North America, but few carry the combined energy, diversity, and cultural pride that New York and New Jersey offer. When FIFA commissioned posters for each host city, to was tasked with capturing this dual identity and reflecting the local flavor while connecting with the global spirit of the tournament.
Football World Cup Tickets: FIFA 2026 as a Global Cultural Canvas
When FIFA emailed me, I freaked out almost immediately. It was incredible to say. They asked me if I was interested in designing the FIFA World Cup poster for New York and New Jersey, and I was ecstatic and also a little bit in shock. The FIFA World Cup 2026 is not just another tournament; it is set to be the biggest in history, expanding to 48 teams and held across the United States, Canada, and Mexico. With the stakes higher than ever.
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The visibility of each city’s branding, including official art like To’s poster, carries enormous significance. For to, this meant weaving a narrative that honored both New York’s urban energy and New Jersey’s quieter, community-centered pride. Growing up in South Orange and New Jersey overall, I loved it, to recall. It’s very accessible to New York City, so it always felt connected. You can get to Manhattan fast.
Similarly, the FIFA World Cup 2026 will bridge cities, nations, and cultures, with local artistry forming a key part of FIFA’s global storytelling. Each host city poster is a celebration of place, and To’s design, anchored by the Statue of Liberty, serves as a symbolic gateway for fans arriving for the FIFA World Cup. We immediately aligned early on the Statue of Liberty as a theme, to say. It was an organic process. FIFA was a great collaborator.
New York Nights and World Cup Lights
Color also plays a pivotal role in the poster. The dominant orange tone is a nod to both To’s childhood home in South Orange and New York’s iconic sports teams like the Knicks and Mets. The deep blue background evokes the nightlife of New York, the city that never sleeps, offering a strong visual contrast that mirrors the high-intensity nights expected during the FIFA World Cup 2026 matches.
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To also add an individual touch by joining the Sampaguita flower, the national flower of the Philippines, is subtly worked into the background of the poster. The floral patterns are callbacks to the Sampaguita, to explain. It’s a connective element within the larger tapestry of the poster. It’s there if you know how to look for it. That attention to detail is part of what makes To’s FIFA World Cup poster so powerful. It’s not just a publicity piece, it’s a story about family, roots, and civic pride, elevated to a global stage.
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FIFA World Cup Tickets: Filipino Identity at the Heart of World Cup Creativity
The FIFA World Cup 2026 is about global unity through sport, but it also emphasizes the local experience. For to, that meant celebrating Jersey City, where the poster debuted via a wheat pasting campaign. Jersey City, home to one of the largest Filipino communities in the U.S., was the perfect place to share his work with locals who could recognize and appreciate every detail. Jersey City has one of the highest populations of Filipinos in the country, To said. That was near and dear to me.
The FIFA World Cup 2026 poster campaign is part of a broader effort by FIFA to infuse each city’s World Cup identity with genuine local character. The artwork doesn’t just announce matches, it invites the world into a space of community, artistry, and shared excitement. To’s experience as Executive Creative Director at Sunday Afternoon and instructor at the School of Visual Arts positioned him perfectly for this high-profile opportunity.
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Yet, despite his credentials, the chance to work on the FIFA World Cup 2026 poster still came as a thrill. I hope people feel proud. I hope that people feel a sense of joy and excitement, to say. What I love about every city getting its moment is that every city gets to experience the FIFA World Cup on a very local level. New York and New Jersey will host matches in MetLife Stadium.
FIFA World Cup 2026 Tickets: A Visual Identity for a Global Tournament
With To’s poster now a part of the FIFA World Cup 2026 identity, it adds an artistic layer to what will already be a massive sporting event in the region. More than a backdrop to matches, To’s work will be seen by millions of visitors, showcased in digital campaigns, merchandise, and venue signage. It’s a legacy project, one that reflects the intersection of personal history and world sport.
The FIFA World Cup 2026 isn’t just coming to North America. It’s arriving with a visual culture shaped by artists like Rich to, who blend authenticity, diversity, and passion in ways that go far beyond the game itself. As the tournament approaches, and fans from across the globe prepare to descend on the continent, it’s creatives like to who ensure the FIFA World Cup 2026 will be more than a competition, it will be a celebration of place, identity, and unity.
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