Football World Cup Hospitality: There might be turbulence ahead for U.S. hotels that rely heavily on international travelers. Fueling some of this unease are tariffs and threats of tariffs, which are straining diplomatic relationships. This has created what Adam Sacks, president of Tourism Economics an Oxford Economics company calls a “sentiment headwind” for inbound travel.

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Factors contributing to sentiment headwinds include Trump administration posturing and policy announcements, such as ‘Liberation Day’ tariffs across long-standing trade partners, as well as media coverage focusing on border security incidents and national travel advisories he explained. As the United States prepares to co-host the FIFA World Cup 2026 alongside Canada and Mexico.

The hospitality sector, particularly hotels, finds itself facing an unexpected set of challenges. While the tournament promises a windfall in tourism revenue and international attention, issues such as rising tariffs, travel advisories, and visa delays are creating significant headwinds for U.S. hotels. Rather than a straightforward opportunity to capitalize on the influx of global visitors.

Football World Cup Hospitality: Global Tensions Cast Shadow over U.S. Travel Ahead of FIFA 2026

Hotels are now navigating a complex landscape shaped by geopolitical tension, economic protectionism, and shifting traveler sentiment. A major concern revolves around the state of international travel to the United States. Several countries, including key travel markets like the United Kingdom, France, and Germany, have issued advisories warning their citizens about the risks of traveling to the U.S.

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Citing factors ranging from gun violence to political unrest. These advisories, while not outright travel bans, serve as psychological deterrents that can dampen enthusiasm for long-distance trips. For a global event like the World Cup, which relies on robust international attendance, this could significantly suppress bookings at hotels that would otherwise expect high occupancy rates.

Compounding this issue are ongoing delays in U.S. visa processing. In some cases, foreign nationals are waiting hundreds of days for interview appointments. These bureaucratic hurdles make last-minute travel nearly impossible and may cause potential visitors to give up on attending altogether. Tariffs are another critical obstacle. The Trump-era tariffs on steel, aluminum.

FIFA 2026 Hospitality: Biden-Era Trade Policies Add Strain to FIFA 2026 Preparations

And a wide array of building materials remain in place, and the Biden administration has yet to fully roll them back. These levies have driven up the costs of construction and renovation, putting pressure on hotels to either delay necessary upgrades or absorb higher expenses. Many hotel chains were banking on the World Cup to justify major refurbishments under Property Improvement Plans.

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However, with material costs still inflated by 20–30%, many of these projects are stalled or scaled back. As a result, fans expecting modern, upgraded accommodations could be met with outdated or subpar facilities—a situation that not only affects customer satisfaction but also long-term brand reputation.

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The regional impact is also worth noting. Cities near the Canadian and Mexican borders, such as Detroit, El Paso, and Buffalo, have historically benefited from cross-border tourism. But with strained diplomatic relations and tightening border controls, the flow of Canadian and Mexican visitors has slowed. For example, Atlanta, one of the World Cup host cities.

FIFA World Cup Hospitality: Lower Spending by Foreign Tourists Threatens Hospitality Sector’s World Cup Hopes

Reported a sharp 32% drop in Canadian land crossings and a 13.5% decline in air travel from Canada earlier this year. These numbers are worrying indicators, especially considering the proximity of the event. If this trend persists into 2026, it could drastically undercut the expected surge in hotel demand in key cities.

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Moreover, economic data is already showing signs of strain in the hotel sector. In March 2025, U.S. hotel occupancy rates dropped by 2.3 percentage points year-over-year, and revenue per available room declined by more than 4%. Analysts attribute much of this softness to a decline in international visitors, who traditionally spend more per capita than domestic travelers.

USA Football World Cup Hospitality: Political Climate and Border Policies Deter International World Cup Travelers

According to industry estimates, foreign tourist spending could fall by 11% this year, potentially stripping as much as $18 billion from the economy. Canadian travelers alone have reportedly reduced visits by over 20%, an enormous loss given their historical contribution to U.S. tourism revenue. The sentiment on the ground also paints a grim picture.

Across social media platforms and travel forums, would-be World Cup 2026 attendees are expressing growing reluctance to travel to the U.S. Some cite discomfort with the political environment, while others express concerns about personal safety, visa issues, or the perceived unwelcoming tone of American border policy. One Reedit user, a dual Canadian-Portuguese national.

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1. How are travel advisories affecting international attendance at FIFA World Cup Hospitality?

Several countries including key travel markets like the UK, France, and Germany have issued travel advisories warning citizens about safety and political tensions in the U.S. These advisories, while not bans, may deter fans from booking travel and hospitality for the World Cup.

2. What role do tariffs play in the U.S. hotel industry’s readiness for Football World Cup Hospitality?

Trump-era tariffs on construction materials like steel and aluminum remain in effect, increasing renovation costs. Many hotels hoping to upgrade facilities ahead of FIFA 2026 have delayed or scaled back projects due to these elevated prices, impacting the overall guest experience.

3. Are visa processing delays affecting fans’ ability to attend FIFA 2026 Hospitality?

Yes. International visitors are facing extremely long wait times sometimes hundreds of days for visa interview appointments. This severely limits last-minute travel flexibility and could lead to lower foreign attendance at FIFA World Cup 2026 events.

4. How has international tourism to the U.S. changed in the lead-up to Football World Cup Hospitality Packages?

International tourism has declined significantly. For example, U.S. hotel occupancy rates dropped in early 2025, and Canadian crossings fell by over 20%. This decline is threatening the hotel sector’s revenue projections tied to FIFA World Cup 2026.

5. What can fans do to secure Football World Cup Hospitality despite these challenges?

Fans are encouraged to book their FIFA World Cup 2026 tickets and hospitality packages early through trusted platforms like eTicketing.co, which offers VIP experiences, secure ticket access, and assistance navigating travel-related obstacles.