Alpine’s junior drivers are set to experience a thrilling milestone at the Goodwood Festival of Speed 2024, presented by Mastercard. This prestigious event will see three of Alpine’s budding talents take to the Hill over the four-day festival, each getting behind the wheel of a Formula 1 car.

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Alpine’s F1 reserve driver, Jack Doohan, will be joined by current Formula 2 racer Kush Maini and Formula 3 driver Sophia Floersch. Both of whom are part of the esteemed Alpine Academy. They will all drive the legendary Alpine E20 F1 car.

A vehicle with a storied past, having been driven to victory by Kimi Räikkönen at the 2012 Abu Dhabi Grand Prix.  The E20 last graced the Festival of Speed in 2019 and now makes a highly anticipated return, showcasing three promising young talents.

 Kush Maini, currently ranked eighth in the F2 standings, recently had his first full day of testing an F1 car. He drove Alpine’s 2022 A522 at the Red Bull Ring in Austria, gaining valuable experience. Maini will be the first to take the E20 up the Hill on Thursday, July 11th, and Friday, July 12th.

Reflecting on this opportunity, he expressed his excitement, saying, “I am thrilled to run in the E20 at the Goodwood Festival of Speed for BWT Alpine F1 Team. Having another go in an F1 car after my test in Spielberg will be brilliant, especially one with such a successful record.”

Alpine’s Diverse Showcase at the Goodwood Festival of Speed 2024

Following Maini, Jack Doohan will take his turn driving the E20 on Saturday, July 13th. Doohan’s participation is particularly significant given his family’s history with the Goodwood Festival of Speed 2024.

“My dad has ridden up on a MotoGP bike. I hope to get one or two tips from him on what to expect. I cannot wait to meet all the fans who come along; it will be a mega day,” Doohan remarked.

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Goodwood Festival of Speed 2024 on Sunday, July 14th, Sophia Floersch will round out Alpine’s lineup. Floersch made headlines by becoming the first woman to score points in F3 with a seventh-place finish in the feature race at Spa-Francorchamps in 2023. Driving the E20 will mark her first experience in an F1 car.

She expressed her enthusiasm, saying, “To have my first time in an F1 car at such a historic event as Goodwood will make it extra special. I hope it is the first of many!”

In addition to its F1 activities, Alpine will showcase several of its road cars at the Goodwood Festival of Speed 2024. One of the highlights will be the highly anticipated Alpine A290. The French brand’s first electric car, making its UK dynamic debut as part of First Glance presented by heycar.

The A290 is set to redefine perceptions of performance EVs with a fresh and exciting philosophy. The public will get its first glimpse of the A290 in action over the weekend, ahead of an expected 2025 launch. This car embodies Alpine’s commitment to driving dynamics and weight reduction.

Alpine A290 to Make Dynamic Debut at The Goodwood Festival of Speed 2024

Known for the Alpine A110, one of the best pound-for-pound sports cars at Goodwood Festival of Speed 2024, Alpine has conceived the A290 with the same ethos. Derived from the Renault 5 E-Tech, also on display in Electric Avenue in 2024. The A290 features a modified version of the Megane E-Tech powertrain. A bespoke alloy motor subframe, multi-link rear suspension, anti-roll bars, and brakes from the A110.

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Alpine aims to balance sporting performance and ride compliance, a balance the A110 team has perfected. Weighing just 1,479 kg, the A290 pushes the boundaries of current EV possibilities, designed to be thoroughly enjoyable to drive. Until the A290 is available, spectators can look forward to watching it demonstrate its capabilities at the Festival of Speed.

First Glance is the home of brand-new cars at the Festival of Speed. Providing an excellent opportunity to preview the next generation of motoring. In other automotive innovations.

Starting this July, around two million Audi models manufactured since 2021. Featuring the third-generation modular infotainment system (MIB 3), will benefit from this enhancement. This upgrade will enable drivers to use natural language for interaction, making it easier to obtain information while driving.

Models set to receive this feature include the Q6 e-tron1 and future vehicles with the E3 1.2 electronics architecture. Incorporating Cerence Chat Pro as an extension of the Audi assistant. This integration surpasses traditional voice control, enabling drivers to operate infotainment, navigation, and AC systems. Ask general knowledge questions without taking their eyes off the road.

Audi Enhances In-Car Voice Control with ChatGPT Integration

Models set to receive this feature include the Q6 e-tron1 and future vehicles with the E3 1.2 electronics architecture. Incorporating Cerence Chat Pro as an extension of the Audi assistant. This integration surpasses traditional voice control. Enabling drivers to operate infotainment, navigation, and AC systems.

Audi’s enhanced voice assistant, debuting in the Q6 e-tron1, allows passengers to activate it by saying “Hey Audi” or using the push-to-talk button. The assistant can execute vehicle functions, search for destinations, and provide weather forecasts. Forwarding queries to ChatGPT for general knowledge answers.

Data security is a top priority, with all questions and answers deleted after processing to ensure privacy. Additionally, ChatGPT does not have access to vehicle data. In the future, this AI-driven feature will allow users to ask specific questions about the vehicle.

Audi aims to fully exploit AI’s potential, enhancing the customer experience and optimizing business processes. Audi remains committed to responsible AI use, aligning with compliance, regulations, and ethical standards, and training employees for future-oriented AI applications.

Overall, the Goodwood Festival of Speed 2024 promises to be an exciting event. With a blend of historic motorsport and cutting-edge automotive technology. From the thrilling debut of Alpine’s young drivers in the iconic E20 F1 car to the dynamic.

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As the Goodwood Festival of Speed 2024 approaches, the TRO team shares strategies for brands to stand out from the crowd. Every year, the Festival in Chichester, West Sussex, attracts the biggest car brands and racing figures for an action-packed weekend.

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What makes this event so special is the transformation of the estate into a bustling hub of car brands, racing, lifestyle shops, and food vendors. It’s not just an ordinary car event; its unique charm lies in the wide array of experiences offered to the public.

Everyone recalls when Ford allowed people to jump from the second floor of their stand to feel ‘the thrill of electric acceleration,’ or the classic attractions like the Jaguar Drifting Experience and the Land Rover Assault Course. These interactive experiences captured the attention and engaged visitors.

However, in recent years, there has been a shift towards a more traditional motor show approach, focusing more on the latest cars and less on the stories and experiences that make the brands memorable. This shift makes it harder for brands to stand out and truly connect with their audiences.

The most successful stands at the festival embody the stories the brand wants to tell. By delving into the brand’s values and core messages, you can shape a narrative that truly resonates. For example, MINI’s 60th birthday celebration at Electric Avenue featured a 60s-themed street where each area told an authentic story, from a classic sweet shop to Murdock Barbers.

Creating Standout Brand Experiences at the Goodwood Festival of Speed 2024

The careful curation of each element within the stand ensured that every visitor experienced a nostalgic journey through MINI’s history while also getting a glimpse of its electric future. Similarly, BMW’s 2022 stand showcased its partnership with national parks. Immersing guests in a micro forest that highlighted their sustainability goals, making the Stable Yard a must-visit destination.

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This stand didn’t just display cars; it told a story of innovation and environmental responsibility, showing how each technological advancement brought BMW closer to achieving its green objectives. The integration of natural elements with the sleek, modern design of BMW vehicles created a powerful visual and emotional impact, leaving a lasting impression on the visitors.

Understanding how audiences interact with the brand and identifying the niches, subcultures, and rituals around the brand and its products can help craft interactive touchpoints that feel authentic and build anticipation.

For instance, to celebrate 50 years of BMW Motorsport. We created a dynamic space that embodied the energy and thrill associated with the iconic marque. This space was designed with an open, meet-up style layout that encouraged exploration and interaction.

The activities within the space reflected the high-octane nature of BMW Motorsport. Including beatboxers, competitive SIM racing, high-energy DJ sets, and the live-streamed of the first-ever BMW M3 Competition Touring car.

Each element was carefully chosen to enhance the overall experience. Creating a vibrant atmosphere that made visitors feel like they were part of the BMW Motorsport culture. Once you stepped onto the stand, you couldn’t help but feel part of that BMW street culture.

Elevating Brand Presence at the Goodwood Festival of Speed 2024

With the biggest car brands at one event, each brand’s unique personality can shine through its choice of location and how it uses that space. Location choice plays a central role in brand experiences, often becoming a key element of the story.

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Fans expect certain brands in specific areas, such as BMW at The Stable Yard, Rolls-Royce on the Laundry Green, and Porsche on The Hill. These locations become synonymous with the brands, and the challenge is to maximize the setting by using natural and built features to enhance the experience.

For example, Rolls-Royce’s stand on the Laundry Green takes advantage of the serene, picturesque environment, creating an elegant and sophisticated atmosphere that reflects the brand’s luxury image. On the other hand, Porsche’s integration of artistic installations by Chris Labrooy in 2023, including on the cricket green, broke the norm of their usual presence.

Accompanied by an electric orchestra, this innovative approach created more intrigue and engaged new audiences, showcasing Porsche’s creative and artistic side. These examples illustrate how the right location and thoughtful use of space can elevate a brand’s presence at the festival.

At an event with countless activities happening simultaneously, timing experiences perfectly is essential. Brands can create FOMO through creative programming, including surprise moments, notable talent, and product reveals.

Effective scheduling ensures that visitors have ample time to admire the products without feeling overwhelmed or distracted by too many activities at once. For instance, surprise and delight moments can include unexpected performances or guest appearances that capture the audience’s attention and create buzz.

Strategies for Brands to Shine at the Goodwood Festival of Speed 2024

Product reveals, especially those with a dramatic flair, can generate excitement and anticipation. Carefully planning these moments throughout the day can keep the energy high and ensure a steady flow of visitors. Additionally, incorporating interactive elements that encourage repeat visits, such as contests or challenges, can help maintain interest and engagement over the course of the event.

Goodwood Festival of Speed offers exclusive hospitality prospects and trackside seats for certain ticket holders, but not everyone has access to these perks. This creates opportunities for brands to add value for true fans, fostering loyalty and appreciation.

For example, Porsche’s owners’ car park provides not only fantastic parking but also showcases a sea of Porsches for all to admire, creating a sense of community and pride among Porsche owners. Simple amenities like seating, cover, or a live feed of the hill climb, paired with hospitality elements, can enhance the overall experience.

For instance, our BMW trackside seating has been a popular feature, offered to guests simply for showing their key. This small gesture creates a sense of exclusivity and appreciation, encouraging brand loyalty. Providing additional perks, such as refreshments or exclusive merchandise, can further enhance the experience and leave a lasting positive impression on visitors.

As the Goodwood Festival of Speed 2024 approaches, brands have a unique opportunity to create memorable experiences that stand out from the crowd. By focusing on storytelling, encouraging participation.

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The Goodwood Festival of Speed is one of the major highpoints in the motoring calendar. Offering the chance to see legendary cars and drivers in action alongside the industry’s hottest new models. This year’s Festival of Speed runs from Thursday, July 11 to Sunday, July 14, promising a memorable weekend.

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The theme, Horseless to Hybrid, celebrates 130 years of progress, with exhibitions showcasing this evolution. The central sculpture will feature an electric car for the first time, as MG celebrates its centenary with the new Cyberster.

The festival will showcase a range of new cars, from everyday models to spectacular hypercars. The debut of the Red Bull RB17 hypercar is highly anticipated. Announced in 2022, this two-seater features a V10 engine and a carbon-fiber gearbox within a carbon-fiber monocoque.

Alfa Romeo 33 Stradale

Alfa Romeo’s final combustion supercar. The head-turning 33 Stradale, named because only 33 examples will be built. Offered with either electric or combustion powertrains. The combustion option features an updated 2.9-litre twin-turbo V6 from the Giulia Quadrifoglio.

Alfa Romeo Junior

Alfa Romeo’s first mainstream EV, the Junior (formerly Milano), is a small crossover promised to be the best driver’s car in its class. Entry-level Juniors produce 154bhp, while the top-tier Junior Veloce has 278bhp. There is also a 1.2-litre petrol-electric hybrid option with 134bhp.

Aston Martin Valiant

A track-focused reimagining of last year’s Valour commissioned by Fernando Alonso, the Valiant packs a 734bhp twin-turbo V12 paired with a six-speed manual gearbox. It will make its public debut at Goodwood.

BMW i5 Flow Nostokana Exciting Lineup at the Goodwood Festival of Speed 2024

Inspired by South African artist Esther Mahlangu’s 1991 art car, the i5 Flow previews BMW’s future e-ink paint technology, which can change the body panel colors at a moment’s notice, displaying different colors, messages, or special liveries. BMW design chief Adrian van Hooydonk stated the panels might be ready for mass production within the next two years.

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BMW 1 Series Facelift

BMW’s entry-level family hatch has been overhauled. Featuring a smoother look and the latest iDrive infotainment system. It will make its public debut at Goodwood in the range-topping M135 guise.

BMW M2 Update

The M2 has received a 20bhp and 37lb ft torque increase as part of a broader upgrade for the 2 Series coupé. The new version will be shown alongside the M135, M3 Touring, and the M Hybrid V8.

BMW M3 Facelift

The M3 now features new lighting and a 20bhp boost as part of its mid-life update.

BMW M4 CS

This is a more hardcore version of the M4 coupé, with an increase in turbo boost pressure (from 1.7 bar to 2.1 bar) raising its peak power output from 523bhp to 543bhp. It is also 20kg lighter than the regular M4, thanks in part to a new titanium exhaust silencer and various carbonfibre-reinforced plastic trim pieces.

BMW Concept Skytop

This striking open-air sports car offers a first look at a spiritual successor to the Z8, packing BMW’s most powerful road-going V8. It is expected to have a limited production run of around 50 units, according to van Hooydonk.

Anticipated Debuts and Innovations at the Goodwood Festival of Speed 2024

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BMW Vision Neue Klasse

The Neue Klasse provides the first look at the next-generation 3 Series EV, harking back to the saloons that established BMW in the European market. It introduces an advanced new platform promising 30% more range, 30% faster charging, and 25% better efficiency than BMW’s current electric cars.

BYD Seal U

Chinese firm BYD’s UK expansion continues with the Seal U, a plug-in hybrid family SUV focusing on refinement and economy. Shown alongside sibling brand Yangwang’s U8 luxury SUV in the First Glance paddock.

Ford Mustang GTD

We get the ball continuing this year with a huge one the Ford Mustang GTD. Which will create its UK debut as a share of the Supercar Paddock presented by Pirelli. This wild 800bhp road-going racer will make its dynamic debut on the Goodwood hill. Order books for the new model recently opened, with prices starting at £315,000 in the UK.

MG HS Autocar Render

MG will showcase its next-generation HS at Goodwood, according to Automotive News Europe. As previously reported by Autocar. It twinned with the Chinese-market Roewe RX5. Mirroring the current HS’s offering of petrol and plug-in-hybrid powertrains.

Ineos Arcane Works Teaser

Ineos’s new Arcane Works division promises to broaden the customisation options available for the Grenadier off-roader. It will launch a series of limited-run specials, which customers can tweak to their specifications.

Land Rover Defender Octa Camouflaged at the Goodwood Festival of Speed 2024

This new addition to the Defender line-up is set to be Land Rover’s most extreme 4×4 yet. Featuring the same twin-turbocharged mild-hybrid 4.4-litre V8 as its more road-focused sibling, the Range Rover Sport SV. Ahead of its dynamic debut at Goodwood Festival of Speed 2024.

Lanzante Tag Championship

Combining a classic Porsche 911 Turbo with an ’80s-era Formula 1 V6 results in the Lanzante Tag Championship, which boasts 625bhp and weighs just 920kg, making it an absolute rocketship on the road.

Red Bull RB17 Render

Red Bull’s first hypercar RB17 will be unveiled at the Goodwood Festival of Speed 2024. With a 1250bhp V10. Described by Red Bull Advanced Technologies CEO Christian Horner as Adrian Newey “unleashed”. Its reveal will be accompanied by a celebration of Red Bull’s 20 years in Formula 1, featuring demonstration runs of several historic racers.

Toyota GR Yaris H2

Toyota will present a new at Goodwood Festival of Speed 2024, European-built version of its hydrogen-combustion GR Yaris, providing a glimpse into the future of performance car fueling.

Yangwang U9

BYD’s luxury arm will aim to set the production electric car record when it runs its new hypercar, the U9, up the Goodwood hillclimb. With 1282bhp and a large rear spoiler, it hopes to surpass the 1877bhp Rimac Nevera. Only time will tell if it succeeds.

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Toyota is set to unveil its innovative multi-path strategy for reducing CO2 emissions and achieving carbon neutrality at the Goodwood Festival of Speed 2024, from July 11-14. The event will display case an imposing array of race, rally, off-road, and high-performance road cars, emphasizing how Toyota’s motorsport endeavors directly influence its road car developments.

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Motorsport Excellence on Display

Toyota Gazoo Racing World Rally Team (TGR-WRT) will transport the GR YARIS Rally1 HYBRID and Rally2 WRC cars to the Festival of Speed. The GR YARIS Rally2, newly presented in the next tier of the WRC, exemplifies Toyota’s promise to motorsport. This connection among competition and consumer vehicles is obvious in the new GR Yaris.

Which boasts improved power, sharper handling, and a new-fangled eight-speed GAZOO Racing Direct Automatic transmission. World Champion drivers Sébastien Ogier and Kalle Rovanperä will be present to officially hand over their self-named GR Yaris special edition models, featuring handling tuned to the drivers’ preferences and other customizations.

Innovations and Future Technologies

Toyota will also best part its exploration of other, carbon-neutral fuels for interior combustion engines, showcasing the first European-built GR Yaris running on hydrogen. This creativity aims to preserve the old-fashioned sound and feel of motorsport vehicles although achieving environmental goals.

Support vehicles will contain the Hydrogen Fuel Cell Hilux Prototype Established in the UK to explore fuel cell technology on behalf of light commercial vehicles. The British-made Corolla Commercial, which presents hybrid competence to the van market.

Exciting Displays and Performances

Elfyn Evans will determine the GR YARIS Rally1 Hybrid’s competences on Friday and Saturday. Kalle Rovanperä will setting his drifting skills in a especially engineered GR Supra on the Goodwood hill climb.

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Additionally, TGR’s GR DKR Hilux Evo T1U will challenge the festival’s hill climb, rally stage, and off-road course. With entrances by leading crews after the 2024 FIA World Rally-Raid Championship. Counting Lucas Moraes and Armand Monleon, and Seth Quintero with Dennis Zenz.

British Touring Car Championship Action

TGR-UK’s British Touring Car Championship Corolla will also contribute in the hill climb. Ongoing its successful run with numerous podium finishes and a race win in this year’s BTCC series. Toyota’s attendance at the Goodwood Festival of Speed 2024 underscores its enthusiasm to pushing the boundaries of automotive technology. Even though maintaining a strong linking to its motorsport roots.

Toyota will showcase the breadth of its multi-path technology plan for cutting CO2 emissions. Ultimately achieving carbon neutrality at the Goodwood Festival of Speed from July 11-14. Its roster of race, rally, off-road, and high-performance road cars will prove how its engagement in motorsport feeds.

Directly into its expansion of ever-better cars for the road. Governing World Champions TGR-WRT are transporting both the GR YARIS Rally1 HYBRID and Rally2 WRC cars to the festival. Held on the estates of historic Goodwood House in Sussex, England. The GR YARIS Rally2 has made its official debut in the second tier of the WRC this year, complete by TGR to customer teams.

Motorsport Innovations and Carbon-Neutral Initiatives

Toyota’s engagement in top-level international motorsport continues to produce knowledge and expertise that directly support its mission to develop ever-better cars for the road. At Goodwood, this will be witnessed in the new GR Yaris. A development of the segment-defining high-performance hatchback that offers more power.

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Even sharper handling, and an option of a new eight-speed GAZOO Racing Direct Automatic transmission. TGR World Champion drivers Sébastien Ogier and Kalle Rovanperä will be at the festival for the official handover of their self-named GR Yaris special edition models. Benefiting from personal input from the drivers to tune the handling to their personal preference.

Along with other personalized customization features. TGR-WRT’s Elfyn Evans is scheduled to attend the festival on Friday and Saturday to demonstrate the GR YARIS Rally1 Hybrid’s pace and handling. Rovanperä is also scheduled to demonstrate his drifting skills on Goodwood’s hill climb in his specially engineered GR Supra.

Toyota and McLaren to Showcase Motorsport Legacy and Innovations at Goodwood Festival of Speed 2024

Toyota is actively exploring the potential for internal combustion engines to run on alternative, carbon-neutral fuels, a technology that could help preserve the sound and vibration that traditionally add to the excitement of motorsport driving. At Goodwood, it will present the first European-built version of the new GR Yaris using hydrogen as a fuel.

The multi-technology theme extends to support vehicles, including the Hydrogen Fuel Cell Hilux Prototype, a version of the legendary pick-up developed by a Toyota-led consortium in the UK to explore the potential for using fuel cell technology in light commercial vehicles. Service will also be provided by the Corolla Commercial, another British-made model that has brought the efficiency benefits of hybrid power to the van market.

TGR’s mighty GR DKR Hilux Evo T1U will be tackling all three of the festival’s routes – the hill climb, rally stage, and off-road course. The team’s leading crews from the 2024 FIA World Rally-Raid Championship will be attending.

Lucas Moraes and co-driver Armand Monleon, and Seth Quintero with partner Dennis Zenz. TGR-UK’s British Touring Car Championship Corolla will also be in action on the hill climb. The car has already achieved several podium finishes and a race win during this year’s BTCC series.

McLaren Celebrates Milestone Anniversaries with Legendary Cars

McLaren Racing today announced its lineup for the Goodwood Festival of Speed. The papaya outfit will run two cars up the hill, representing important anniversaries for the team. This year marks 30 years since the passing of racing icon Ayrton Senna, but also 50 years since the team’s first golden year, 1974.

When McLaren won both the Formula 1 Drivers’ and Constructors’ Championships, as well as the Indianapolis 500. To recognize these anniversaries, the team will run Senna’s 1991 championship-winning MP4/6, driven by his nephew Bruno Senna. Emerson Fittipaldi will drive his championship-winning M23.

Johnny Rutherford’s Indianapolis 500-winning M16C/D will also be on display in the McLaren garage. The MP4/6 won 8 out of 16 races in the 1991 season, seven with Senna behind the wheel. He secured an additional five podiums that year, leading him to win his third and final World Championship.

Bruno Senna will drive the MP4/6, continuing to recognize and celebrate his uncle’s legacy 30 years on. McLaren saw its first Drivers’ and Constructors’ World Championships racing the M23 in 1974, with Emerson Fittipaldi winning three races and claiming the title by just three points. Marking the 50th anniversary of the team’s success in 1974, he will return to the car once again.

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With the end of the Geneva Motor Show and the British Motor Show now a mere shadow of its former self (did you even know it still exists?). The Goodwood Festival of Speed has taken on an increasingly vital role in the automotive world.

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Hosted on the Goodwood Estate in West Sussex, the event commonly referred to as FoS has evolved into the premier venue for car manufacturers to debut their new models to the public. This is achieved through a series of stands that line the Duke of Richmond’s driveway. Some cars are showcased as static displays, while others are driven on the driveway, which is transformed into a classic hillclimb event over the weekend.

The festival isn’t just about new cars. It also features historically significant classic racing cars and motorcycles. As well as renowned drivers and machinery from around the globe, brought in specifically for the event. Spanning from early automobiles to the latest motorsport competitors and concept cars that will never hit the market.

Whether your passion lies with classic cars or modern vehicles, the festival is a huge draw for car enthusiasts worldwide. This year’s event, scheduled for July 11 to 14, promises to be exceptional weather permitting, unlike last year’s Saturday cancellation.

The event features static displays and dynamic hillclimb demonstrations, creating a thrilling atmosphere for car enthusiasts. This year’s festival, running from July 11 to 14, promises to be a spectacular showcase of automotive history and innovation.

Highlights of the 2024 Goodwood Festival of Speed

Here’s an overview of what to expect at the 2024 Goodwood Festival of Speed:

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The Theme

Each year, FoS features a theme, highlighted by a central sculpture in front of Goodwood House. This year’s theme is “Horseless to Hybrid – Revolutions in Power,” tracing the industry’s evolution from the horseless carriage to mainstream electric vehicles. MG, celebrating its centenary, has secured the prestigious central display. The exhibition will feature an MGB and the new MG Cyberster electric roadster on a custom sculpture designed by Gerry Judah.

Formula 1

With the British Grand Prix occurring the week before and no F1 race scheduled during the FoS weekend (Goodwood avoids F1 clashes), many F1 stars will be present. Red Bull and Williams are both planning significant presences.

David Coulthard, a former racer with 13 grand prix wins, will drive up the hill, joined by team boss Christian Horner and long-time driver Patrick Freisacher, along with a wide array of F1 cars. Williams will feature drivers Logan Sargeant and Alex Albon, F1 Academy driver Lia Block, and team boss James Vowles.

All will drive Keke Rosberg’s championship-winning FW08 on the hill, with Albon and Sargeant meeting fans on Thursday, July 11. The event will also honor three-time F1 champion Niki Lauda, who passed away in 2019, marking 50 years since his first F1 victory. Lauda’s reunion with the legendary Brabham BT46B ‘Fan Car’, in which he won the 1978 Swedish Grand Prix, will be a highlight.

Key Attractions at the 2024 Goodwood Festival of Speed

Explore the diverse highlights of the 2024 Goodwood Festival of Speed, from historic rally cars to the latest hypercars. Enjoy thrilling races, celebrity appearances, and stunning aerial displays.

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Rallying

At the top of the Goodwood hill, the Forest Rally stage celebrates rallying’s rich history, featuring everything from classic Minis to Group B monsters and modern era beasts. Though it may receive slightly less focus this year compared to the 50th anniversary of the World Rally Championship celebration last year.

Sports Car Racing

The 2024 FoS will honor the Shadow and Joest racing teams, with Joest celebrating 40 years since its first of 16 Le Mans victories. Seven-time Nascar champion Richard Petty will also attend.

Concours

As always, Goodwood will host a “concours of elegance,” focusing on vehicle style and originality, with numerous classic cars vying for top honors.

Celebrities

In addition to notable figures from Formula One and other motorsport disciplines, numerous celebrities from various fields are expected to attend. Regulars include TV stars, athletes, actors, and musicians.

Aerial Displays

Beyond the ground action, attendees can enjoy aerial displays, with the Red Arrows confirmed for Thursday and Friday. Other aircraft will also make appearances.

New Cars

The festival will showcase a range of new cars, from everyday models to spectacular hypercars. The debut of the Red Bull RB17 hypercar is highly anticipated. Announced in 2022, this two-seater features a V10 engine and a carbon-fiber gearbox within a carbon-fiber monocoque. Performance figures remain undisclosed, but expectations are for a top speed exceeding 200 mph and immense power output.

Exciting Highlights Await at the Goodwood Festival of Speed 2024

Additionally, the public dynamic debut of the new Porsche 911 GTS, the first look at the new BMW X3 (along with another significant reveal from BMW), the 1,000+bhp Hispano Suiza Carmen Sagrera, the powerful Yangwang U9 Chinese hypercar, the 15th Anniversary Edition of the Rimac Nevera, a demo of the new Ford Mustang GTD, and a special unveiling from Jaguar Land Rover are all set to captivate attendees.

The Goodwood Festival of Speed (FoS) has solidified its position as a cornerstone in the automotive world, particularly as traditional events like the Geneva Motor Show fade and the British Motor Show struggles to maintain its past glory. Held on the scenic Goodwood Estate in West Sussex, the FoS offers an unparalleled platform for car manufacturers to showcase their latest models.

The event features static displays and dynamic hillclimb demonstrations, creating a thrilling atmosphere for car enthusiasts. This year’s festival, running from July 11 to 14, promises to be a spectacular showcase of automotive history and innovation. Themed “Horseless to Hybrid Revolutions in Power,”

MG, celebrating its centenary, will take center stage with a custom sculpture by Gerry Judah, featuring the classic MGB alongside the new MG Cyberster electric roadster. Formula 1 enthusiasts will be delighted by the significant presence of Red Bull and Williams, with appearances by renowned drivers such as David Coulthard, Logan Sargeant, and Alex Albon.

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Let’s further elevate the power stakes with Hispano Suiza’s latest iteration of its electric hypercar. We’ve previously seen the Carmen and the Carmen Boulogne at the last two Festivals of Speed. Now for the third year, we have the Carmen Sagrera, another 1,000PS version of this striking vehicle.

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The Sagrera’s four electric motors collectively produce 1,114PS (820kW) and 1,160Nm (856lb ft) of torque, enabling a 0-62mph time of 2.6 seconds. While the front remains recognizably Carmen, it now features a more aggressive design than its predecessors. With the most notable addition being the new ‘stork wing’ extending from the rear. Expect to spot this dynamic presence at this year’s Festival of Speed.

Over the past few years at the Goodwood Festival of Speed presented by Mastercard, we have witnessed the revival of the historic Hispano Suiza brand. First, in 2022, the Hispano Suiza Carmen made its dynamic debut on the famous Hill. A year later, we saw the exclusive Carmen Boulogne in action for the first time. Now, for the third year, Hispano Suiza returns with the new Carmen Sagrera.

Celebrating its 120th anniversary in 2024, the Spanish brand introduces the third version of its 1,000PS electric hypercar, now more extreme than before. The Carmen Sagrera features an elegant ‘stork wing’ on its rear bodywork and a more aggressive front with a large splitter and intricate cooling ducts. The interior has been significantly revamped, presenting a darker, racier feel and a redesigned center console.

Hispano Suiza Carmen Sagrera and BMW Premieres at Goodwood Festival of Speed 2024

Among its highlights is an upgraded 103kWh battery weighing 612kg, operating at a maximum voltage of over 750VDC. The larger battery with increased power density extends the WLTP range to 298 miles (480km) in the Carmen Sagrera.

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The Sagrera retains the four-motor powertrain first seen in the Carmen Boulogne. All four motors positioned on the rear axle two on the rear left wheel and two on the rear right each generating 279PS (205kW). For a whole output of 1,114PS (820kW) and 1,160Nm (856lb ft) of torque. These figures allow a 0-62mph sprint in 2.6 seconds, promising a affected display as it races past Goodwood Festival of Speed House during the Festival of Speed 2024.

The suspension includes adjustable shock absorbers and coil springs with lightweight wishbones made from a ‘military-grade material’ claimed to be eight times stronger than steel. The brakes are carbon ceramic with lightweight calipers capable of withstanding temperatures up to 1,000 degrees Celsius.

BMW is set to make a major impact at the Goodwood Festival of Speed 2024 with the world premiere of the new BMW X3. Another most important debut from the BMW Group might also be featured. Both vehicles will be revealed at BMW’s Trackside stand on Thursday, 11 July, at 10:30 am (BST).

The festival will host the first UK appearance of the exclusive BMW M4 CS. This model will be accompanied by the BMW XM Label on the hill. Attendees will also witness the BMW M Hybrid V8 and BMW R20 concept in action. The Stable Yard will showcase BMW’s Vision Neue Klasse, BMW Concept Skytop, and the unique BMW i5 Flow NOSTOKANA.

BMW’s Power-Packed Debuts and Historic Showcases at Goodwood Festival of Speed 2024

The new BMW X3 M50 xDrive, the fourth generation of this SAV, will debut at Goodwood Festival of Speed 2024. This model features a powerful six-cylinder in-line petrol engine with 48V mild hybrid technology.

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Performance Highlights

The innovative BMW M4 CS, motorized by a high-revving six-cylinder in-line 3.0-litre engine with M TwinPower Turbo technology. It will tackle the famous 1.16-mile course in the ‘First Glance’ category. With an engine output of 550 hp, it accelerates from 0 to 62 mph in just 3.4 seconds.

Historic Racing Cars

BMW Group Classic will contribute in the Hillclimb with an array of significant racing cars, as well as the iconic BMW V12 LMR. The team will also bring the BMW 318i touring car and the BMW 2002 TIK to Goodwood’s Hillclimb.

BMW Motorrad’s Presence

BMW Motorrad will showcase its latest design masterpiece, the BMW R20 concept, featuring the legendary air-oil cooled Big Boxer engine. This model can be seen in the ‘First Glance and Road Bikes’ group, while a BMW R255/1 Compressor will present in ‘Batch 4’.

Stable Yard Exhibits

The Stable Yard will transform into a serene showcase of luxury and technology. Highlights include the BMW Concept Skytop, an open-top two-seater with unique design elements, and the one-of-a-kind BMW i5 Flow NOSTOKANA with color-change technology.

Luxury Models on Display

The Stable Yard will likewise feature BMW’s latest range of luxury cars, as well as the flagship saloon BMW i7 and the lately launched BMW i5 Touring. Additionally, two e-vehicles after BMW Motorrad, the BMW CE 02 and CE 04, will be showed.

Automotive Innovations Take Center Stage at Goodwood Festival of Speed 2024

The Goodwood Festival of Speed 2024 is set to be an extraordinary celebration of automotive innovation, with Hispano Suiza and BMW showcasing their latest cutting-edge vehicles. Over the past few years, the festival has become a pivotal platform for manufacturers to unveil and demonstrate their technological advancements, and this year promises to be no exception.

Hispano Suiza continues to capture the imagination of automotive enthusiasts with the Carmen Sagrera, the latest iteration of its electric hypercar. Building on the legacy of the Carmen and Carmen Boulogne, the Sagrera boasts an impressive 1,114PS (820kW) from its four electric motors.

The aggressive new design, highlighted by the unique ‘stork wing’ and enhanced aerodynamics, reflects the brand’s commitment to pushing the boundaries of electric performance. The Sagrera’s ability to accelerate from 0 to 62mph in just 2.6 seconds is a testament to its engineering excellence.

The upgraded 103kWh battery extends its range to 298 miles (480km). Ensuring that it not only performs exceptionally but also offers practicality for longer journeys. The use of advanced materials in its suspension system and high-performance carbon ceramic brakes underscores. Hispano Suiza’s focus on combining power with precision handling.

BMW, on the other hand, is making waves with the world premiere of the new BMW X3 at the festival. This fourth-generation SAV features a potent six-cylinder engine with 48V mild hybrid technology. Delivering a robust 398 hp and a 0-62 mph time of 4.6 seconds.

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We’re approaching the Goodwood Festival of Speed 2024 presented by Mastercard, and excitement is already mounting as we eagerly await a weekend brimming with debut car launches. Goodwood is gearing up to host many of the globe’s foremost automobile manufacturers.

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Alongside a variety of emerging brands, unveiling a myriad of innovative new vehicles as part of First Glance presented by heycar. First Glance will serve as the focal point for new car introductions at the Goodwood Festival of Speed 2024, offering a prime opportunity to closely examine the latest models from a diverse array of manufacturers spanning the globe.

Thus far, we can confirm that BYD, along with several of its affiliated brands including Yangwang, will be presenting vehicles in First Glance, both in the Paddock and on the Hill. Stay tuned for further announcements in the coming weeks as excitement builds towards the Festival of Speed.

BMW M4 CS

BMW is making a substantial impact with its presence at the Goodwood Festival of Speed 2024 and will bring two distinct vehicles to showcase in First Glance. First up is the new M4 CS, which will make its UK debut as it tackles the Goodwood Hill for the first time on Thursday, 11th July.

The quickest, lightest, and most extreme iteration of the current BMW M4, the CS boasts 550PS (405kW) and 650Nm (479lb ft) of torque from its straight-six engine, utilizing a four-wheel-drive system to deliver exceptional grip and traction.

BMW XM LABEL RED

The performance figures are nothing short of astounding. It accelerates from 0-62mph in a mere 3.4 seconds, reaching a top speed of 188mph. These numbers are further complemented by a rigorous weight reduction regime the M4 CS sheds 20kg compared to the M4 Competition. This car promises to be a spectacular sight on the Hill.

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BMW’s other entrant into First Glance presents a striking contrast. Meet the BMW XM Label Red, the most powerful M car ever produced, and a presence you won’t easily overlook on the Hill. This remarkable performance SUV boasts 750PS (552kW) from a 4.4-liter twin-turbocharged V8 engine coupled with an electric motor.

While opinions may vary on its design, there’s no denying its staggering performance credentials. It blitzes from 0-62mph in just 3.8 seconds, a feat that must feel exhilarating behind the wheel of a 2.5-tonne behemoth.

We’d advise you not to miss it. Though we doubt you could when the XM charges up the Hill at the Festival of Speed.

BYD SEAL U DM-I

BYD is rapidly gaining recognition as a household name in the UK. With its early successes in Europe having garnered considerable attention. Its latest addition to the market will debut in First Glance – the Seal U DM-i. An elegant SUV boasting an estimated range of 671 miles.

YANGWANG U8

Drawing inspiration from the Seal saloon, the SUV features notable elements such as the rotating infotainment display. While the saloon is fully electric, the Seal U DM-i is a plug-in hybrid combining an 18.3kWh battery with a 1.5-liter four-cylinder turbocharged petrol engine.

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If this marks your first encounter with a BYD vehicle. We strongly recommend taking a closer look, as this brand is poised to make waves in the UK market.

This vehicle piques our curiosity for several reasons. The YANGWANG U8 is a large-scale SUV propelled by a quad-motor electric powertrain augmented by a 2.0-liter inline-four-cylinder range extender. Needless to say, it delivers an impressive punch, generating 1,196PS (88kW) through its four motors one for each wheel powered by a 49kWh battery.

Innovative Features of the YANGWANG U8 at the Goodwood Festival of Speed 2024

It’s undeniably substantial in size, measuring 5.3 meters in length and over two meters in width, with a substantial weight of 3,460kg. The mass does impact its electric range. Which is limited to 112 miles; however, the addition of the petrol engine extends that range to approximately 620 miles.

Beyond its impressive statistics, the U8 boasts a remarkable party trick: it can execute a tank turn. A full 360-degree rotation on the spot, courtesy of its advanced e4 platform enabling independent rotation of the left and right wheels in opposite directions. Be sure to catch this vehicle in action at First Glance and on the Hill throughout the weekend.

As we approach the Goodwood Festival of Speed 2024, we’ll update this list with further announcements. Stay tuned for more exciting reveals leading up to the event.

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Nestled in a tranquil and picturesque section of the Festival of Speed presented by Mastercard. The Cartier Style et Luxe has become a cornerstone of Goodwood’s summer garden party. A concours d’elegance that has been part of the Festival of Speed since 1995. The Cartier Lawn has showcased many of the world’s most extraordinary cars for nearly three decades.

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It will do so again in 2024 as Goodwood’s renowned concours returns with a breathtaking collection of cars. Featuring over 40 cars across seven classes, this year’s Cartier Style et Luxe promises to be one of the most beautiful and diverse exhibitions to date.

Among the highlights will be a celebration of Marcello Gandini, the legendary car designer who passed away in March at the age of 85. Additionally, there will be dedicated collections for Rolls-Royce in honor of the marque’s 120th anniversary. The Bugatti Type 57 celebrating its 90-year anniversary, and the Pagani Zonda marking its 25th anniversary in 2024.

Adding to the diversity, there will be two classes showcasing vintage tractors and beach cars, celebrating the 60th anniversary of Meyers Manx. These classes will offer a unique experience, highlighting engineering marvels in both rugged agricultural vehicles and carefree alfresco motoring.

Beauty in Motion Cartier Style et Luxe at Goodwood Festival of Speed 2024

This year’s Cartier Style et Luxe aims to demonstrate that beauty can be found even in the most rugged of agricultural vehicles while capturing the carefree lifestyle of beach cars. The Cartier Lawn will feature an impressive collection of Rolls-Royces with coachwork by legendary names such as Arthur Mulliner, Barker, and Willoughby.

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Visitors can also admire Gandini’s iconic designs, including the Lamborghini Countach, Diablo, and Miura. As well as his broader work with the Alfa Romeo Montreal, Maserati Khamsin, and Citroen BX. The display of Pagani Zondas will be another highlight.

In 2023, that integrity pass on to Simon Taylor’s 1937 Bentley 4.25-litre Rothschild Sedanca Coupe through Gurney Nutting. The Cartier Style et Luxe is impartial one of many unmissable magnetisms at the Goodwood Festival of Speed 2024. Stay tuned on GRR for the latest updates on events both on and off the Hill.

Cartier Style et Luxe Classes Announced for Goodwood Festival of Speed 2024

Goodwood has broadcast the seven classes for the Cartier Style et Luxe at the Festival of Speed offered by Mastercard. The event, from Thursday 11 to Sunday 14 July, will feature a diverse range of vehicles, from vintage tractors to the renowned Rolls-Royce Silver Ghost.

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For the first time since its inception in 1995, the Cartier Style et Luxe Concours will showcase vintage tractors, with models like the Porsche AP18 and Lamborghini 2R highlighting their significance in agriculture and mechanical engineering.

The concours d’elegance will celebrate 90 years of the Bugatti Type 57, featuring cars built by Corsica, Figoni, and Atalante, showcasing Jean and Ettore Bugatti’s luxurious Grand Tourer vision.

Beach Cars:

A group of rare beach cars will be showed, marking the 60th anniversary of Meyers Manx’s original beach buggy. This celebration will endure at the Goodwood Revival. In September by means of over 100 beach buggies contributing in the opening parade.

Silver Ghosts:

In honor of Rolls-Royce’s 120th anniversary. A class dedicated to the Silver Ghost will feature pre-1926 coach-built models by designers such as Arthur Milliner, Barker, and Willoughby.

Marcello Gandini:

The profession of Marcello Gandini will be celebrated with dual classes devoted to his automotive creations. Vehicles such as the Lamborghini Miura, Renault 5 Turbo, Maserati Khamsin, and Alfa Romeo Montreal determination be on exhibition.

Goodwood Festival of Speed 2024 Celebrating Automotive Excellence and 25 Years of Pagani Zonda

The 25th anniversary of the Pagani Zonda will be marked with a display of various models. Including C12s, roadsters, and several unique designs that highlight Horacio Pagani’s distinctive aesthetic. This year’s Cartier Style et Luxe Lawn promises a varied selection of vehicles judged by experts on Sunday afternoon.

Further announcements about the 2024 Festival of Speed will be made in the coming weeks. Friday, Saturday, and Sunday tickets are sold out; limited Thursday tickets remain available at goodwood.com.

The Goodwood Festival of Speed 2024 offered by Mastercard is renowned as the world’s largest automotive patch party. Set against Goodwood House in West Sussex, UK, it structures over 600 cars and motorcycles spanning motoring history.

Highpoints include Future Lab offered by Randox, Electric Avenue, Forest Rally Stage, Supercar Paddock, Supercar Run, F1 Pit Lane presented by Sky. Drivers’ Club, GAS Arena, Cartier Style et Luxe Concours d’Elegance, and Bonhams Cars Auction.

Mastercard is a global technology company in the payments industry. With a mission to create an inclusive digital economy that benefits everyone by making transactions safe. It is accessible across more than 210 countries and territories. With a global presence through its 265 boutiques.

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