World Rugby has officially announced LIQUI MOLY as an Official Partner. Besides the Official Motor Lubricants Partner for the upcoming Men’s Rugby World Cup 2027. Besides Women’s Rugby World Cup 2029, both set to take place in Australia.
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This multi-event partnership strengthens World Rugby’s expanding commercial network while aligning. The sport with one of the world’s most respected motor oil and additive brands. The collaboration marks LIQUI MOLY’s first major investment in international rugby, opening doors to a global audience. Besides extending the brand’s presence beyond its traditional motorsport partnerships.
LIQUI MOLY has a well-established history of sponsoring high-profile international sports events, including Formula 1, MotoGP, the FIS Alpine Ski World Cup, the IHF Handball World Championship, and top-tier football competitions.
By joining the Rugby World Cup family, the company further demonstrates its commitment to supporting elite sport and connecting with fans worldwide. By combining premium sports sponsorship with the thrill of rugby, LIQUI MOLY and World Rugby are set to deliver unforgettable moments for fans while elevating both the sport and the brand on the world stage.
Rugby World Cup Welcomes LIQUI MOLY
Michel Poussau, Chief Revenue Officer of Rugby World Cup, expressed enthusiasm over the partnership, stating, we are delighted to welcome LIQUI MOLY to the Rugby World Cup commercial family as an Official Partner. Their global footprint, dedication to premium quality, and strong track record in supporting world-class sport make them an ideal partner as we build toward two landmark Rugby World Cups in Australia.
Their commitment reflects the growing global appeal of rugby and the strength of our long-term hosting model. This partnership reflects World Rugby’s strategy of connecting with global brands that share its vision of growth, inclusivity, Besides international reach. By joining forces with LIQUI MOLY, the sport gains a partner that understands.
The importance of global engagement, high-performance standards, and meaningful fan experiences. This partnership is a significant milestone for both the Rugby World Cup and LIQUI MOLY. For the sport, it demonstrates rugby’s ability to attract global, high-quality commercial partners.
Besides underscores the increasing commercial appeal of the Rugby World Cup. For LIQUI MOLY, the collaboration represents an entry into a sport with strong traditions, dynamic gameplay, and a rapidly growing fan base worldwide.
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LIQUI MOLY Excited to Enter Rugby World Cup Final
In addition, For LIQUI MOLY, the Rugby World Cup Final in Australia presents an exciting opportunity to connect with passionate sports fans across the world. Marco Esser, Marketing Director at LIQUI MOLY, shared his excitement about the new partnership: We are thrilled to collaborate with World Rugby for the first time.
As true sports enthusiasts, rugby, an intense and action-packed sport, feels like a natural fit for our sponsorship activities. The Rugby World Cups in Australia allow us to connect with fans globally besides expand our brand awareness in promising new markets.
The partnership between World Rugby and LIQUI MOLY is more than a sponsorship; it’s a strategic alliance that highlights the synergy between high-performance sport and high-quality brand innovation. As rugby gears up for its return to Australia.
LIQUI MOLY’s involvement promises to enhance the fan experience while promoting the brand across multiple platforms. Fans can look forward to seeing LIQUI MOLY prominently featured throughout both the 2027 and 2029 tournaments, reflecting the brand’s commitment to supporting world-class sport and engaging with global audiences.
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Rugby World Cup Extensive Visibility Across Tournaments
As part of the partnership, LIQUI MOLY will enjoy extensive visibility across both the Rugby World Cup. This includes in-stadia branding, digital campaigns, besides event-wide activations, providing multiple touchpoints to engage millions of fans in Australia and around the world. The partnership ensures that LIQUI MOLY’s brand will be front and center throughout both tournaments.
From broadcast coverage to on-site fan experiences. The integration of LIQUI MOLY into the Rugby World Cup ecosystem also highlights the growing trend of global brands leveraging sport to build meaningful connections with international audiences. By aligning with rugby, LIQUI MOLY taps into a passionate, engaged fan base while reinforcing its image as a premium, high-performance brand.
In addition, The Men’s Rugby World Cup 2027 and Women’s Rugby World Cup 2029 are expected to attract millions of viewers globally, providing LIQUI MOLY with unparalleled opportunities to strengthen its brand presence and engage new audiences. By supporting rugby at this level, LIQUI MOLY is not just investing in a sport; it’s investing in fan passion, entertainment, besides shared experiences that resonate across cultures and continents.
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FAQs
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