World Cup Tickets: With 48 participating nations, 104 matches, and 16 host cities, the 2026 FIFA World Cup will be the biggest one yet, and brands and retailers want in on the hype. While the World Cup is more than seven months away, tickets are already on sale, and companies are getting involved now.
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Adidas, one of the official partners of the games, debuted its official Trionda game ball in October and rolled out home kits for 22 partner federations, including Italy, Mexico, and Spain, this week. Nike is putting the finishing touches on an exciting new apparel innovation platform and several football streetwear collections.
CEO Elliott Hill announced on a Sept. 30 earnings call. Coca-Cola FEMSA, the largest franchise bottler of Coca-Cola trademark beverages in the world, by sales volume, is finalizing World Cup marketing campaigns around Coke Zero. Small businesses are making plans to get in on the mania, as well. Football.
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Football World Cup Tickets: Local Buzz Builds in the US
A local taco joint in Philadelphia is developing its own World Cup jersey, though it’s not an officially licensed product. And bars in Boston are planning World Cup watch parties for next summer. The upcoming World Cup will run from June 11 to July 19, 2026. As with past World Cups.
The event is a chance for brands and retailers to get their products in front of as many eyeballs as possible, while also making sales. When the last World Cup was held in Qatar in 2022, Adidas said sales of accessories and gear were up 19% that year. It attributed this to “increased demand in football. USA FIFA.
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Stemming from the games. Meanwhile, a World Cup marketing campaign that Coca-Cola ran in 2022 prompted customers to scan 28 million Coke product labels, per the company. Excitement this time around is particularly high, as 2026 will be the first time the World Cup will be hosted by three countries.
FIFA World Cup Tickets: Brands Eye Huge Opportunity
The U.S., Mexico, and Canada. The World Cup will also make its first return to North America since 1994. FIFA expects World Cup viewership of some 6 billion people, 73% of the world’s population, giving brands a huge opportunity in terms of selling products like jerseys, hats, flags, and other merchandise. FIFA.
2026 will also be the first time that organizers in each of the 16 host cities can raise funds through local sponsorships, giving more organizations a way into the World Cup, per Sports Business Journal. So far, these include Nestlé Purina PetCare, for Kansas City, and NAPA Auto Parts, for Atlanta. FIFA 2026 Tickets.
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World Cup Tickets: Record Viewership Expected
There will also be 16 more participating countries than before, including Jordan and Uzbekistan, which have never previously appeared at the tournament, paving the way for even more reach. On Thursday, Nov. 6, Adidas will start selling home kits for 22 federations. Football
These have the brand’s CLIMACOOL+ technology and were designed with each nation’s colors and history in mind, Adidas told members of the press at an event on Oct. 1. For instance, the Argentina shirt has blue tones from three previous tournament-winning shirts: 1978, 1986, and 2022. The Mexican shirt says Somos México, We are Mexico, on the back of the neck.
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FIFA 2026 Tickets: Adidas Unveils New Home Kits
Every jersey tells a story, blending cultural heritage with modern aesthetics, and is built using our most advanced technologies to keep players cool and comfortable on football’s biggest stage, Thomas Mace, VP of design at Adidas Football, said in a statement. This collection represents the future of football jersey design.
Meanwhile, at Soccer.com, sales of Adidas merchandise are spiking, said Margetts. The company mostly caters to North American customers, although it also ships worldwide. On Soccer.com, sales of Adidas’s official Trionda ball are outpacing sales of previous World Cup balls. Sales of the ball are also 219% more than sales of Adidas balls at this time last year, Margetts said.
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1. How are brands preparing for the FIFA World Cup?
Global brands like Adidas, Nike, and Coca-Cola are launching new products, marketing campaigns, and fan experiences to celebrate the world’s biggest football event.
2. Why is the World Cup so special for businesses?
It’s the largest World Cup ever, featuring 48 nations and 16 host cities, giving global and local brands massive exposure and new partnership opportunities.
3. What innovations are companies introducing for the World Cup?
Adidas has unveiled its advanced Trionda ball and CLIMACOOL+ home kits, while Nike is developing a new apparel innovation platform and streetwear lines.
4. How are small businesses joining the World Cup excitement?
From themed jerseys by local restaurants to World Cup watch parties at bars, small businesses across the U.S. are tapping into football fever early.
5. What kind of fan engagement is expected during the tournament?
With a projected 6 billion viewers worldwide, fans can expect creative campaigns, exclusive merchandise, and community events that bring the global game closer than ever. Read More