FIFA World Cup Tickets: A short film containing Messi, Rodman, and Yamal thrills off the Adidas World Cup push. With less than a year till the FIFA World Cup 2026 begins, adidas has started the party prematurely, not with a press conference but with a weird short film presenting Lionel Messi, Trinity Rodman, and Lamine Yamal, Aristocratic LA PREPARACION AMERICANA. The film drops fans into a muddled world where footballers train in madly unconventional ways.
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From attacking ice hockey troupes to riding mechanical horses, adidas blends sports scenes with performing to reimagine the outmoded kit launch.
The story frissons off in Manhattan, where US forward triad Rodman glances at a newsstand full of headlines about strange training rules. German player Florian Wirtz then makes an appearance in a session controlled by Coach Julian Nagelsmann.
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In a different scene, Spain’s rising star Lamine Yamal maintains stability atop a mechanical bull while midfielder Aitana Bonmati nods in approval. Lionel Messi adds flair at an American career alley, lining up strikes as Argentina colleague Rodrigo De Paul watches.
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The short film is in Adidas’ presentation of new home jumpers for 22 national teams with Argentina, Germany, Spain, Mexico, Japan, and Italy. The designs blend inheritance with modernity. In Singapore, choice home jerseys with folks of Argentina, Spain.
Illustration from ethnic Rendering to We Are Socials, engaging fans and feeds declaration Asia Appeasing is a fast-growing market for live sports obligation with 545 million appraised to melody in and ended 60 signs local lands and legendary kits from past contests. More than just visual announcements.
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A lenticular adidas logo and coalition crest add an adapting effect depending on the observing angle, giving the kits an innovative twist. In Singapore, select home jerseys with those of Argentina, Spain, Germany, Japan, Italy, and Mexico are now available both online and in adidas stores.
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The operation also taps into the wider shift toward social first fandom According to We Are Social s Winning fans and feeds statement Asia Pacific is a fast growing market for live sports commitment with 545 million estimated to tune in and over 60 million attending in person events in 2025 Australia leads the province with 80 percent of people appealing to sports content and 27 percent appearing at live matches.
Singapore follows strictly with 76 percent and 20 percent, respectively. Meanwhile, 108 billion online conversations around sports have appeared across the region, motivated by creators’ short-form video and meme culture. For pushers
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Adidas World Cup 2026 drive isn’t just near tackles, it is a playbook for how harvests can display up in a new era of sport as content. Here are four key takeaways for marketers leading global fandom and ethnic storytelling. Adidas shows how storytelling can uplift a functional launch into a folk event.
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The short film format kinds this campaign more shareable and buzzworthy than an ordinary ad Rather than just item features like lenticular signs and CLIMACOOL fabric, adidas draped invention into seconds of behavior and comicality.
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These types of tech feel available, not icy. Adidas has undisputable top-performing jumpers in key APAC markets like Singapore. For vendors, this local activation underpins that global drives must land through local commitment. With TikTok and architect philosophy reshaping how aficionados discover jiffies operations that lean into snackable fandom-driven plans are more likely to travel beyond restrictions and shelters.
Adidas is setting the quality for the World Cup 2026 through more than just new jerseys. By merging amusement humor and film, the brand is redefining how fans participate with kits and general pride. For sellers, this is a flawless signal that the future of kind storytelling in game is not around the artefact itself, it is near the values that surround it.
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1. What is adidas’ new promo film for the FIFA World Cup 2026 about?
The film showcases star players like Lionel Messi, Trinity Rodman, and Lamine Yamal training in bizarre and imaginative scenarios. Instead of a traditional jersey launch, adidas uses a cinematic, humorous approach to generate buzz for its Football World Cup 2026 kits.
2. Which players are featured in the short film?
The promo includes a global mix of football stars such as Lionel Messi, Trinity Rodman, Lamine Yamal, Florian Wirtz, Aitana Bonmati, Rodrigo De Paul, and Edson Alvarez, each appearing in uniquely chaotic training environments.
3. What new features do the Soccer World Cup jerseys include?
The jerseys combine heritage and modern design, featuring CLIMACOOL+ fabric for improved breathability, sweat control, and faster drying. They also include a lenticular adidas logo and crest that change appearance depending on the viewing angle.
4. Why is adidas focusing on the Asia Pacific region for this campaign?
Asia Pacific is one of the fastest-growing sports markets, with hundreds of millions tuning into live sports. Countries like Australia and Singapore show particularly high sports engagement. This makes the region a strategic focus for jersey sales and fan-driven content.
5. What marketing lessons does the adidas campaign offer in FIFA 2026?
The campaign demonstrates how storytelling, humor, and cinematic creativity can transform a functional product launch into a cultural moment. It highlights the power of social-first content, local activation, and fandom-driven engagement in modern sports marketing.
