Football World Cup Hospitality: Theme parks, business conferences, and generous events continue to drive tourists to the Central Florida metro, and hotels are benefiting, as pros from JLL, IHG, and more shared. Orlando’s expanding hospitality industry is preparing to play a crucial role in FIFA World Cup Hospitality, offering visitors exceptional service during this global event.
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Orlando, Florida, has long been recognized for its high-profile theme parks, most particularly Walt Disney World Resort, which drives important leisure tourism to the metropolitan area. With the upcoming FIFA World Cup, the city’s theme park-driven hospitality will blend with Football World Cup Hospitality offerings, giving fans even more reasons to visit.
Over the years, nevertheless, the city has made a name for itself as an occupational travel hub as well, attracting meetings and conference-goers in addition to families and global visitors. This business-focused growth supports Orlando’s readiness for FIFA World Cup Hospitality, where premium venues and lodging will accommodate both fans and professionals attending the Football World Cup.
Orlando Shines as FIFA 2026 Hospitality Powerhouse
With nature and outdoor activities, a dynamic dining scene, and a robust calendar of entertainment and sports events, Orlando is a varied, welcoming, and inclusive public for all travelers, Casandra Mate, president and CEO of tourism association Visit Orlando, told Hotel Dive. This vibrant backdrop enhances the FIFA World Cup Hospitality experience, ensuring visitors enjoy more than just the matches while in the city.
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The city’s solid travel demand, which has not yet been negatively impacted by this year’s economic volatility, has made Orlando a desired destination for hotel industry players to transact and expand. FIFA World Cup hospitality pros publicized with Hotel Dive what makes the bazaar truly unique, keeping travelers coming back and hotels optimistic about its future viability.
Domestic inspection increased by 1.4% year over year, driven in fragment by a rise in day visits and overnight non-hotel stays, according to the connotation. International visit, meanwhile, grew more quickly at 5.9% year over year in 2024. During 2024, Canada transported more visitors to Orlando than any other global market.
Football World Cup Hospitality: Tourism and Theme Parks Fuel Orlando’s FIFA World Cup Growth
International travel to the U.S. has been delayed in recent months amid mounting economic uncertainty, with mountain resort destinations across the Cowboy movie U.S. seeing visitation numbers dip this spring and hotel CEOs noting hold shifts during first-quarter 2025 earnings. Last month, the World Travel & Tourism Council projected that the U.S. is on track to lose $12.5 billion in international visitor spending in 2025.
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However, as of May, Orlando had not yet understood a drop in international influxes, with levels on par with 2019, JLL shared with Hotel Dive. This is better than the U.S. as a whole, which is currently seeing international arrivals at 89% of 2019 levels, per JLL. Historically, about 10% of Orlando’s annual tourism comes from international travel, according to JLL. In 2024, Orlando’s visitor mix comprised 9% international visitation, 81% domestic leisure and 10% domestic business, per Visit Orlando.
The market’s cluster meetings segment posted year-over-year growth of 3.9% in 2024, per the association. Through the first five months of this year, travel demand has remained strong, driving solid hotel performance, Visit Orlando’s Matej told Hotel Dive. Hotel tenancy, demand and ADR all surpassed prior-year heights as of May, and the next few months look positive for hotels with leisure options currently pacing 2% in advance of last year for June through August, Matej said.
Orlando’s Strong Travel Demand Drives FIFA World Cup Hospitality Boom
Orlando seems to be pacing healthier than other U.S. markets. Live at the NYU International Football World Cup Hospitality Investment Forum previous this month, STR President Amanda Hite shared that countrywide bookings for July and August are down from last year. Orlando’s hotel occupancy was up 0.5 fraction points in May, underpinned by strong group demand, according to JLL.
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RevPAR, in the meantime, was up 4% year over year to $161 in May, JLL shared with Hotel Dive, citing STR data. Orlando leftovers a premier choice for proceedings and group business, chiefly with the Orange County Convention Center’s recent growth and ongoing hotel renovations across the market, according to Mate.
Orlando sees a significant amount of big group business because of its convention center offerings, as well as having one of the biggest and busiest airports in the world, JLL’s Hotels FIFA 2026 Hospitality Group Americas President Dan Peek told Hotel Dive. Entertainment, including area theme parks and sporting events, is another significant driver of visitation to Orlando, attracting the market’s largest traveler segment: leisure guests, Peek noted.
FIFA 2026 Hospitality: Epic Universe Boosts Orlando’s Hospitality with Exciting New Experiences for All Ages
Universal Orlando Resorts’ up-to-date theme park, the 750-acre Epic Cosmos, opened last month and is slated to be a game changer for the shop, Peek said. He added that Epic Universe is substantially larger than all of the worldwide parks today, and is very modern and high-tech.
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The theme park comprises several hotels, including Loews Hotels-branded properties like the 500-key Universal Helios Grand Hotel and parallel properties Terra Luna and Stella Nova. Orlando’s theme parks entice multigenerational travelers, exactly, Peek said. This is trendy as older cohorts, who now control a larger portion of U.S. affluence, take their families to termini like Orlando, where each age assemblage has something to enjoy.
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1. Why is Orlando considered a top destination for FIFA World Cup Hospitality in 2026?
Orlando offers a strong blend of attractions, including world-famous theme parks, a booming hotel industry, a major convention center, and excellent air connectivity. Its ability to cater to both leisure and business travelers makes it ideal for hosting FIFA World Cup visitors.
2. How are Orlando’s hotels preparing for the FIFA 2026 Hospitality?
Hotels in Orlando are experiencing strong demand and are upgrading services, expanding capacity, and benefiting from increased bookings. With support from major players like JLL and IHG, the city’s hospitality industry is positioning itself to accommodate international visitors with top-tier service and amenities.
3. What role do Orlando’s theme parks play in boosting tourism during the Football World Cup Hospitality?
Theme parks like Walt Disney World and the newly opened Epic Universe are major draws for multigenerational travelers. These attractions enhance the overall visitor experience, making Orlando a unique FIFA World Cup Hospitality destination beyond just match-day excitement.
4. What new developments are enhancing Orlando’s FIFA 2026 hospitality offerings?
The launch of Epic Universe, a 750-acre high-tech theme park with Loews Hotels properties, is revolutionizing Orlando’s tourism scene. Alongside ongoing hotel renovations and the expansion of the Orange County Convention Center, these developments are attracting more travelers and strengthening the city’s World Cup appeal.
5. How can I book a Football World Cup hospitality?
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