Team India will participate in the Asia Cup 2025 absent a primary sponsor. Signifying the label ‘India’ will feature larger and shinier on the uniforms of Suryakumar Yadav, Shubman Gill, and fellow cricketers. This alteration arises after fantasy-gaming operator Dream11 ended its arrangement with the BCCI last month. Citing updated governmental policies that disturbed its essential commercial framework.
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While it is not uncommon to witness Indian athletes without brand sponsorship during ICC championships. This instance marks the inaugural occurrence in a non-ICC tournament. And Regulation of Online Gaming Act, which prohibits cash-based gaming.
The enterprise, whose operations depend fundamentally on this pattern, utilized an exit clause inside its agreement with the cricket board. The contract, finalized in 2023, was estimated at nearly USD 44 million (INR 358 crore).
The BCCI has responded promptly to cover the vacant sponsorship position and has opened a brand-new bidding procedure. On September 2, the board unveiled an Invitation to Tender (ITT). Requesting corporations to provide formal expressions of interest regarding the team’s lead branding privileges.
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Asia Cup Final: India Set for Asia Cup 2025 Amid Sponsorship Void
Qualified organizations may procure the ITT documentation until September 12. Whereas definitive proposals must be delivered by September 16. Yet, with the Asia Cup commencing on September 9, the Indian lineup will almost certainly initiate their campaign absent sponsor insignias on their kits. This scenario mirrors earlier sponsorship predicaments endured by the board.
In 2019, smartphone maker OPPO backed out midway, after which the BCCI installed ed-tech company Byju’s, which subsequently transferred rights to Dream11. The BCCI has established firm eligibility regulations for forthcoming advertisers. The board has now enforced strict eligibility rules for future advertisers, especially with the Asia Cup Final on the horizon.
Enterprises linked with liquor, wagering, cryptocurrencies, internet money-based gambling, tobacco. Or material considered contrary to societal ethics, such as explicit are prohibited from participating. The intention is to preserve collaborations consistent with Indian traditions, moral expectations, and legislative frameworks.
Team India is programmed to fly to the United Arab Emirates on September 4. They are placed with Pakistan, the UAE, and Oman in Group A. The side will confront the UAE on September 10 in Dubai, battle Pakistan on September 14 at the same ground. And finalize the stage against Oman in Abu Dhabi on September 19.
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Samson Backed as India Finalize Asia Cup 2025 Line-Up
Group B includes Afghanistan, Bangladesh, Hong Kong, and Sri Lanka. The premier two squads from each group shall qualify for the Super Four round, which will determine the finalists for the September 28 championship clash. Sanju Samson has found strong support from a former RR cricketer, who has hinted at the wicketkeeper-batter’s likely batting place in the Indian side for the future Asia Cup 2025.
He has also urged head coach Gautam Gambhir to ensure Samson retains his place in the Playing XI despite the return of opener Shubman Gill. India’s Cup campaign begins on September 10 against hosts UAE at the Dubai International Cricket Stadium.
That match will be followed by the highly anticipated clash against Pakistan on September 14, before the group stage concludes with a fixture against Oman on September 19. This edition will be India’s first multi-nation tournament under the captaincy of Suryakumar Yadav, who recently led the side to the T20 World Cup title. Shubman Gill, meanwhile, has been appointed as the vice-captain of the squad.
Gill’s return to the national team has stirred debates regarding the playing roles of other batters, particularly Sanju Samson and Tilak Varma, in the Indian XI for the Asia Cup 2025. With Gill almost certain to open the innings alongside Abhishek Sharma, the middle-order spots are under scrutiny.
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