Some young athletes spend their first paycheck on designer sneakers, a gaming console, or a celebratory splurge. But for Eileen Gu, the American-born freestyle skiing star who won hearts and headlines at the 2022 Winter Olympic, that first paycheck meant something much deeper: independence, responsibility, and pride.
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At just 13 or 14 years old, Gu signed her first sponsorship deal—an early recognition of her prodigious talent. But instead of using the money for status symbols, she quietly used it to pay for her own high school tuition. That decision, made in her early teens, reveals a maturity and purpose that now defines her global persona. I was able to pay for my own tuition from my freshman year of high school onwards, Gu shared in a recent episode of The Burnouts, a podcast hosted by climate activist Sophia Kianni and Phoebe Gates, daughter of Bill Gates. That was a point of pride for me.
From Teen Star to Winter Olympic Freestyle Skiing Royalty
Born in San Francisco in 2003 to a Chinese mother and American father, Eileen Gu began skiing at age 3 and competing at age 9. Her mother, Yan Gu, was instrumental in nurturing her dual cultural identity and athletic career. By her early teens, Eileen was already competing at an elite level—and attracting the attention of brands eager to associate with her brilliance on the slopes and charisma off them.
Her decision to represent China rather than the United States at the 2022 Winter Olympic in Beijing stirred controversy but also skyrocketed her fame in both countries. At just 18, she captured two gold medals and a silver in Winter Olympic freestyle skiing events, becoming an icon overnight—not only for her athletic performance but for her poise, intelligence, and command of multiple languages.
Her Olympic triumphs weren’t the beginning of her story, though. Long before the spotlight, Gu made a bold and humble financial choice that set the tone for how she handles fame and fortune. You Can Read Winter Olympic 2026: Zoe Atkin Claims Halfpipe World Title in Olympic Freestyle Skiing Redemption
Tuition Before Travel: An Early Investment in Education
Gu attended San Francisco University High School, one of the city’s most prestigious private schools. As of 2025, annual tuition there is listed at $64,850. The cost of attendance at her current school, Stanford University, where she now studies part-time, is approaching $96,513 for the 2025–26 academic year.
That’s a significant financial burden for any family, but Gu chose to ease that load herself. Her first paycheck wasn’t earmarked for fun—it was a direct investment in her academic future.
Stanford is so expensive, she said on The Burnouts podcast. But being able to click that pay button makes me feel proud. It’s contributing to who I want to be. Her comment reflects an athlete who sees value not only in gold medals but in knowledge, personal growth, and long-term goals.
Balancing Winter Olympic Freestyle Skiing, Modeling, and Stanford
Today, Eileen Gu is not just a world-class freestyle skier. She’s also one of the highest-paid female athletes on the planet. According to Forbes, she earned an estimated $22 million in 2024 alone, mostly through endorsement deals with global luxury brands like Louis Vuitton, Tiffany & Co., Red Bull, and Victoria’s Secret.
Even with such massive income, Gu doesn’t flaunt wealth. Instead, she emphasizes discipline and structure. She takes her studies seriously at Stanford, where she’s majoring in public policy and balancing a dizzying schedule that includes skiing, modeling, interviews, and charity work. That discipline began with her very first financial choice: covering her own tuition.
A Role Model in a New Era of Sports Icons
Gu’s decision to pay for her own education has resonated far beyond the world of Winter Olympic freestyle skiing. In an era where young athletes are often caught in the whirlwind of fame, branding, and social media scrutiny, Gu presents a refreshing image of self-awareness, accountability, and purpose. I’ve always felt that financial responsibility makes you more aware of your values, she said. It makes you ask: what really matters to me?
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For Gu, the answer has always included academic excellence, social advocacy, and competitive greatness—all at once. She has spoken openly about how education grounds her and how she plans to use her platform to influence positive change.
Winter Olympic Freestyle Skiing and Cultural Duality
Her impact in Winter Olympic freestyle skiing is not only athletic but cultural. By choosing to compete for China and speaking candidly about her multicultural upbringing, Gu has opened doors for conversations around identity, belonging, and what it means to be a global athlete.
I’ve never seen my identity as something I needed to ‘choose, she said in a 2023 interview. I’m proud of being both American and Chinese. I want to show that complexity is strength. This blend of personal narrative and sporting excellence has made her a trailblazer—not just for Winter Olympic freestyle skiing, but for what it means to represent more than one culture on the Olympic stage.
What’s Next: Winter Olympic Milano Cortina 2026 and Beyond
As the Winter Olympic Milano Cortina 2026 Games approach, all eyes are once again on Eileen Gu. Will she repeat her 2022 dominance? Will she use the spotlight to speak more directly on issues like climate change, education access, or gender equity in sports?
Gu has remained measured in her responses to politically charged topics, often emphasizing unity and the power of sport to bring people together. But she has also hinted at broader ambitions—ones that might eventually take her beyond Winter Olympic freestyle skiing into public service, activism, or business leadership. I don’t think of skiing as my whole identity, she said. It’s something I love, but it’s also a platform. And I want to use that platform well.
Winter Olympic 2026: A Freestyle Skier’s Legacy Built on Values, Not Just Victories
Eileen Gu’s decision to pay off her high school tuition with her first paycheck was more than a financial gesture. It was a declaration of values—a symbol of gratitude, independence, and responsibility. In doing so, she set herself apart not just as a remarkable athlete, but as a thoughtful young woman building a legacy that reaches far beyond the slopes.
In an age of instant fame and overnight fortune, Gu’s early choice to invest in education serves as a powerful example: true success isn’t measured just in medals or money—but in how you use them. And for Eileen Gu, it all began with one humble click of a pay now button—and a promise to herself to stay grounded, no matter how high she flies.
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