FIFA World Cup Tickets: New Brand Finance research reveals Inter Miami remains the strongest US soccer brand. The FIFA World Cup overtakes MLS as the favorite competition among US soccer fans, according to Brand Finance research. The FIFA World Cup ranks 2nd for passionate fans, 61%.
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And 3rd for good reputation 54%. And 3rd for being highly competitive 59% among all soccer competitions. The FIFA Club World Cup saw high awareness 72% and moderate following 49% among US respondents. Inter Miami CF is the strongest US club brand, with a BSI score of 61.2 out of 100.
English Premier League familiarity now rivals MLS among US soccer fans. Real Madrid and Barcelona are the two most valuable and strongest football clubs in the world. DALLAS, August 14, 2025. The 2026 FIFA World Cup is set to take place across the United States, Canada, and Mexico.
World Cup Tickets: Popularity Soars in US as Fans Favor Global Stage
Interest in soccer is expected to rise among American audiences, according to a new report from Brand Finance, the world’s leading brand valuation consultancy. The FIFA World Cup is nowadays the most popular competition among US soccer fans, overtaking Major League Soccer MLS for the first time.
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Brand Finance’s explore reveals strong perceptions of the FIFA World Cup among US fans. It ranks second for passionate fans 61%, and third for both having a good reputation 54% and being highly competitive 59%. Surpassing many other international soccer competitions in the US market.

The FIFA Club World Cup, hosted in the US earlier this year, served as an early test ahead of the 2026 FIFA World Cup. Despite presenting several high-profile matches, including appearances by Inter Miami and leading European clubs, the competition struggled to generate strong attendance and received.
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FIFA 2026 Tickets: Outlook Boosted by Rising US Soccer Brand Strength
Criticism for unclear messaging. Brand Finance research, conducted throughout the lead-up to the FIFA Club World Cup, found that just 1% of US respondents cited it as their favorite competition. However, 72% reported mindfulness of the event, and 49% said they trailed it. Among domestic clubs.
Inter Miami CF retains its position as the solidest US soccer brand, achieving a Brand Strength Index BSI score of 61.2 out of 100, up from 57.8 in 2024. The club endures to benefit from global consideration succeeding Lionel Messi’s arrival in 2023. According to Brand Finance’s explore 39% of US fans.
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Designate Inter Miami as exhilarating and entertaining to watch, and the team also scores highly for having iconic sponsors, innovation, and passionate fans. However, it lingers to trail global clubs on heritage, being perceived as well run off the pitch, and overall reputation.
FIFA World Cup Tickets: Seen as Key Test for Soccer Growth in US
Brand Finance data also shows that the Premier League in England is now nearly as familiar to US soccer fans as MLS. While MLS retains a slight lead in overall awareness, the Premier League is followed more closely by a higher proportion of engaged fans, highlighting the power of its global brand.
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Laurence Newell, Managing Director, Brand Finance Americas, mentioned. The momentum behind soccer in the United States is clear, and the next 12 months will be critical for clubs, leagues, and commercial partners to translate that interest into lasting brand value. The decision to host the 2026.
The FIFA World Cup across three countries presents both a major opportunity and a significant challenge. It marks a milestone in regional cooperation but also raises concerns around logistics and fan experience. With global attention on North America, this tournament will be a key test for the sport’s growth in the region.
Football World Cup Tickets: Spark Brand Growth Opportunities in Soccer
A strong performance from a North American national team could be transformational. Now is the time for brands to invest in building strength and visibility across the soccer landscape. Real Madrid and Barcelona are the two most valuable and strongest football club brands in the world.

Real Madrid’s brand value rose 14% to EUR1.9 billion, while Barcelona’s increased by 11% to EUR1.7 billion. Both clubs also received AAA+ ratings for brand strength. Real Madrid and Barcelona account for 74% of the total value of Spain’s top ten football brands, underlining a stark concentration of brand value within La Liga.
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1. How are US fans driving momentum for the FIFA World Cup?
FIFA World Cup interest in the US is surging, with Brand Finance research showing it now surpasses MLS as fans’ favorite competition. Strong ratings for passion, reputation, and competitiveness highlight growing excitement ahead of the 2026 tournament in North America.
2. Why is the Soccer World Cup gaining popularity over domestic soccer leagues?
World Cup popularity in the US now overtakes MLS for the first time, ranking highly for passion, reputation, and competitiveness. Brand Finance data shows American fans increasingly favor the global stage, signaling rising enthusiasm ahead of the 2026 North American tournament.
3. How is Inter Miami strengthening US soccer brand presence before FIFA 2026?
Inter Miami CF remains the strongest US soccer brand, boosted by Lionel Messi’s arrival. Brand Finance reports growth in fan excitement, sponsor appeal, and innovation. However, it still trails global clubs in heritage, management reputation, and off-pitch operational excellence.
4. What brand growth opportunities could the Football World Cup create?
Football World Cup hosting in 2026 offers massive brand-building potential for teams, leagues, and sponsors. Strong performances from North American squads could transform soccer’s profile, while global club dominance by Real Madrid and Barcelona highlights competitive benchmarks for brand success.
5. Which platform provides the most trusted and secure access to purchase World Cup Tickets?
eTicketing.co is considered one of the best websites to purchase World Cup Tickets.













































