FIFA 2026 Hospitality: In the next decade, the US will host a slew of mega-events. Kicking them off are the 2025 Ryder Cup in September and the FIFA World Cup in June 2026. The 250th anniversary of America’s independence will be in July 2026. Then come the even bigger ones: the 2028 Summer Olympic and Paralympic Games in Los Angeles and the 2034 Winter Olympic and Paralympic Games in Salt Lake City.
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The tournaments taking place over the next four years alone are projected to bring in 40 million visitors and $95 billion in revenue, according to the US Travel Association. According to a 90-page report released by the nonprofit advocacy group on Feb. 19, and it won’t get there unless it’s prepared to make more than $10 billion in strategic upgrades to its travel infrastructure.
We’re very concerned that we’re not where we need to be, said Geoff Freeman, chief executive officer at US Travel, at a media briefing held at the US Capitol. America remains the most sought-after destination, he added, but it’s a rare outlier among industrialized nations as it hasn’t yet recovered to pre-pandemic levels of international visits. Our travel system has been underfunded, under-resourced, and lacking in bold, decisive leadership.
Football World Cup Hospitality: Urgent Need for Infrastructure Improvements to Seize Historic Opportunity
The window to act, however, is closing, Freeman said. Not acting quickly and decisively to make infrastructure improvements will cause the US to miss out on a historic opportunity and fall further behind global competitors. Already, the country has a $40 billion travel trade deficit. Americans spend more abroad than foreign travelers do in the US.
US Travel’s white paper represents a year’s worth of work by some of the country’s leading travel experts. It was assembled by the organization’s Commission on Secure and Seamless Travel. Whose chair, Kevin McAleenan, was an acting secretary of the Department of Homeland Security during the first Trump administration. The report, which is being delivered to congressional lawmakers on Feb. 20, has already been shared with White House officials, US Travel tells Bloomberg.
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FIFA 2026 Hospitality: Long-Term Authorization of the Transportation Security Administration
And while the second Trump administration is currently fixated on downsizing federal agencies. In a fast-moving effort that is already resulting in multiple legal challenges. The group’s top recommendation is to create new task forces to solve travel problems. One, to be led by a senior White House official, would oversee the totality of the travel experience in the US. Including system-wide upgrades to air traffic control infrastructure.
Freeman opened his remarks by acknowledging the serious challenges of understaffed air traffic control towers. Which may have contributed to the Jan. 29 plane crash at Ronald Reagan National Airport in Arlington, Virginia. And create something of an incongruous backdrop for his agency’s proposals. Another part of the aforementioned task force’s purview would be the long-term authorization of the Transit Security Administration.
One Stop Security program, which would allow some international travelers to check their luggage straight through to their final destination. Even with a layover upon landing in the US. Normally, travelers need to pick up their luggage, go through customs, and recheck their bags. Not mentioned were the potential effects of the Trump administration’s recent decision to fire about 400 workers at the FAA who assisted with air safety.
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Balancing Budget Cuts with Strategic Travel Infrastructure Investments
The plan also outlines a $10 billion investment in airport security upgrades. It would cover new technology for ID verification. And airport scanners both for passengers and luggage that would allow travelers to return to pre-Sept. 11 security norms at every TSA lane in the country within five years. Packing tiny toiletries, unloading electronics, and taking off shoes and belts would become a thing of the past nationwide.
US Travel recommends hiring an additional 2,000 Customs and Border Protection officers to fully staff airports and putting $600 million toward technology that prevents visa overstays. The sum does not represent a large jump in spending. President Joe Biden approved $25 billion in airport infrastructure investments across the country during his four years. And US Travel says it’s received indications that Trump favors investing in its current suggested improvements. Even amid the current budget-cutting campaign by Elon Musk’s Department of Government Efficiency.
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Aligning Investments with Presidential Goals for Global Events
We have had conversations that lead us to believe that these are the investments this administration is looking to make, Freeman said. The president has been outspoken. About making this the gold standard of FIFA World Cup 2026, the best Olympics that has ever been held. To achieve those goals, you have to make those investments, he added. Outdated infrastructure aside, the single biggest deterrent to US inbound travel is the visa issue, Freeman said.
It can take 400 days to receive an appointment for a US visa interview in India. And 700 days in Colombia delays are undermining America’s global competitiveness. A separate National Vetting Service, funded by visa fees, could cut wait times to less than 30 days. It’s unclear whether the Trump administration or Congress will act on any of the recommendations in the report.
So far, the administration’s transportation priorities have focused on deregulation and modernizing the US’s aging air-traffic control system. If they do, it will likely take precious time. We will hold briefings, may seek Congressional hearings, says Tori Barnes, US Travel’s vice president for public affairs and policy. And we will be working with champions to introduce related legislation.
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