FIFA 2026 hospitality: FIFA has appointed On Location as the official hospitality partner for the 2026 FIFA World Cup, entrusting the company with managing its elite, multi-billion-dollar hospitality initiative. The next edition of the men’s World Cup will feature 104 matches hosted across the United States, Canada.

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And Mexico, making it the most expensive FIFA World Cup 2026 in the event’s history. While FIFA did not disclose the financial details of the agreement, industry estimates project revenues of at least $1 billion from the hospitality component alone. The upcoming FIFA World Cup 2026 will be staged.

In 16 cities, with 11 USA venues, many of which are home to NFL teams, will set to welcome matches. On Location already operates within several of these stadiums, further streamlining operations for the event. The final match, scheduled for July 19, 2026, will be held at MetLife Stadium, the shared stadium.

FIFA World Cup Hospitality: Exclusive Packages Range from $950 to $5,000 for USA Matches

Home of the New York Giants and New York Jets. In its official statement, FIFA praised On Location for its comprehensive experience in orchestrating premium hospitality offerings at many of the globe’s most complex and prestigious sporting and entertainment spectacles. The organization also highlighted.

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On Location’s nuanced insight into the North American market and its ability to cater to a diverse and enthusiastic fan base. According to FIFA’s financial outlook for the 2023–2026 cycle, largely driven by the FIFA World Cup 2026 governing body expects to generate over $3 billion in ticket and hospitality revenue.

From its various competitions. Of this, approximately $638 million has been earmarked for the hospitality segment. By comparison, hospitality experiences for the Football World Cup 2026 in the USA ranged from $950 to nearly $5,000, offering fans varying levels of premium access and services.

Football World Cup Hospitality: FIFA Shifts to Direct Model for Greater Revenue Control

That World Cup featured 64 matches and marked the conclusion of FIFA’s partnership with MATCH Hospitality, a British-Mexican venture operated by the Bryon family. MATCH had signed a two-event deal in 2011 to manage the hospitality programs for the 2018 and 2022 World Cups, with a guaranteed payment of $300 million to FIFA, in addition to a portion of profits.

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FIFA’s 2022 annual report stated it received $243 million from hospitality rights alone during the Qatar World Cup. With the 2026 edition expanding to 48 teams, the scale of potential earnings is expected to grow substantially. FIFA previously proclaimed a departure after the rights-fee commercial perfect, below which third-party companies like MATCH supervised hospitality facilities.

Instead, it has opted for a more direct and collaborative strategy, enabling FIFA to retain greater control and potentially earn higher revenues. On Location now adds this major World Cup contract to an already impressive portfolio, which includes exclusive Olympic hospitality rights through partnerships with the International Olympic Committee IOC.

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FIFA 2026 Hospitality: On Location Launches Premium Packages for USA Matches

That deal spans the 2024 Summer Olympics in Paris, the Football World Cup 2026 Games in Milan-Cortina, and the 2028 Summer Olympics in Los Angeles. On Site is owned by Attempt Collection Assets.

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On Location provides curated experiences for properties like the Ryder Cup and Coachella music festival. FIFA and On Location announced on Tuesday that fans can now purchase hospitality packages.

With packages for matches in Canada and Mexico predictable to roll out later in the year. This initiative represents the most comprehensive friendliness project in FIFA’s history.

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1:  What is On Location’s role in the FIFA World Cup 2026?

On Location is the FIFA World Cup hospitality provider for the FIFA 2026.

2:  Will Canada and the Football World Cup hospitality be available soon?
Yes, packages for Canada are expected to launch later this year.

3:  What experiences are included in the hospitality packages?
Packages include premium seating and personalized services.

4:  When can fans buy FIFA World Cup hospitality in the USA?
Hospitality packages for USA matches are already available for purchase on eTicketing.cowebsite.