The British and Irish Lions have unveiled a comprehensive tour schedule in anticipation of the highly awaited 2025 three-Test series against Australia. As part of their extensive campaign, the Lions are set to engage in nine matches across various locations in Australia. Including a significant warm-up fixture against Australia .
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The pivotal Tests are scheduled for key dates – July 19, July 26, and August 2 – in Brisbane, Melbourne, and Sydney, respectively. The second Test, taking place at the iconic 100,000-seater Melbourne Cricket Ground. That is poised to break attendance records and add an extra layer of excitement to the British and Irish Lions series.
Meticulous preparation is a hallmark of the British and Irish Lions. And this involves facing formidable Super Rugby Pacific clubs in warm-up encounters. Teams like Western Force, Queensland Reds, NSW Waratahs. And ACT Brumbies will provide challenging matchups, with matches spread across Perth, and Canberra.
Adding a captivating twist to the touring calendar is a noteworthy inclusion. A clash with an invitational Australia and All Blacks combined side in Adelaide. This promises to be a unique and intriguing showdown, offering fans and players. Alike an exciting spectacle during the lead-up to the highly anticipated British and Irish Lions series.
In preparation for the upcoming Tour, the British and Irish Lions squad will benefit from an unprecedented two-week preparation period. Thanks to an agreement between the organizers, Premiership Rugby, and the United Rugby Championship. The Tours occur every four years, with the previous one in South Africa in 2021.
Australia Awaits: The British and Irish Lions’ Roadmap to the 2025 Tour
The British and Irish Lions faced a challenging 2-1 defeat in South Africa during the last tour. With Morne Steyn’s late penalty securing a decisive third Test victory. Australia, the host of the upcoming tour in 2025, previously hosted the Lions in 2013. Where Warren Gatland’s team emerged victorious by two Tests to one.
Notably, the current coach of the Australian team, the Wallabies, is the former England boss Eddie Jones. Ahead of the 2023 Rugby World Cup in France, the Wallabies are slated to face Wales, Fiji, Georgia, and Portugal in their pool. This autumn will be a crucial period for the Wallabies as they prepare for the Lions Tour in 2025.
The British and Irish Lions’ 2025 tour of Australia promises an exciting lineup of matches:
- June 28: Lions vs Western Force at Optus Stadium in Perth
- July 2: Lions vs Queensland Reds at Suncorp Stadium in Brisbane
- July 5: Lions vs NSW Waratahs at Allianz Stadium in Sydney
- July 9: Lions vs ACT Brumbies at GIO Stadium in Canberra
- July 12: Lions vs Invitational AU & NZ in Adelaide at Adelaide Oval
- The tour culminates in a thrilling Test series against the Wallabies:
- July 19: 1st Test, Lions vs Wallabies at Suncorp Stadium in Brisbane
- July 22: Lions vs Melbourne Rebels at Marvel Stadium in Melbourne
- July 26: 2nd Test, Lions vs Wallabies at Melbourne Cricket Ground (MCG)
- August 2: 3rd Test, Lions vs Wallabies at Accor Stadium in Sydney
Stay tuned for an action-packed Lions tour across these iconic Australian venues.
Partnering for Success: The Lions Collaborative Approach
A strategic alliance among The British and Irish Lions, Premiership Rugby. And the United Rugby Championship ensures a two-week preparation window. Before the Tour, enhancing the Lions’ prospects of reclaiming the Series on Australian soil. This collaboration reflects the shared goal of success. That emphasizing the significance of Australia, where the Lions secured their last tour victory in 2013.
Following the unveiling of major commercial partners for the Tour, including Canterbury as the official kit provider. And Howden as the official front of shirt/jersey sponsor, the 2025 Tour to Australia is poised to be highly anticipated. Cadbury’s and Asics continue their roles as the Wallabies’ official front-of-shirt and kit partners.
With the memorable absence of fans during the 2021 Tour of South Africa, the 2025 Tour promises to be an unparalleled experience. Supporters eager to be part of this historic rugby event can secure their place with British and Irish Lions tickets through eticketing.co.
Priority Access Passes, currently on sale, offer priority access to packages and are fully refundable if travel plans change. That contributing to the excitement surrounding this much-anticipated Series, as highlighted by Ben Calveley, CEO of The Lions.
Expressing gratitude to Rugby Australia for their collaborative planning and acknowledging the contributions of Premiership. Rugby and the United Rugby Championship. The Lions Tour anticipates the longest preparation period in recent history. This strategic collaboration enhances the Lions’ prospects for a Series victory. That emphasizing their commitment to creating one of the best tours ever.
Ieuan Evans’ Vision: Crafting History with The Lions in 2025
As the countdown to Australia in 2025 begins, The Lions brand stands stronger than ever, boasting a global fan base of 14 million and robust engagement across digital platforms. With an impressive array of commercial partners, the Lions aim to make this upcoming tour the greatest ever, positioning it as the major global sporting event.
Ieuan Evans, Chairman of The Lions, emphasizes the unique nature of British Tours, representing the ultimate challenge in sports and leaving a lasting cultural impact. With Lions tours to Australia historically memorable, the 2025 Tour is poised to continue this tradition, promising another unforgettable sporting occasion.
Having experienced the uniqueness of donning the iconic red jersey during the 1989 Tour in Australia, I understand the profound significance of fan support in achieving victory. Announcing ticket package details is truly exciting, as it underscores the crucial role fans play in propelling The Lions to success.
Being part of The British and Irish Lions is about uniting and inspiring through extraordinary rugby experiences. Collaborating closely with host partners in Rugby Australia, we aim to deliver an epic tour, positioning it as a global sporting event not missed.
Rugby Australia CEO, Phil Waugh, expresses enthusiasm for the return of The Lions after 12 years, marking a significant milestone in Australia and. Anticipating the arrival of tens of thousands of Lions fans from the northern hemisphere, he highlights the excitement of matches across the country, featuring Lions against Super Rugby franchises, and three monumental Test matches.
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