World Cup Tickets: The essays, studies, and opinions offered as Community Voices express the viewpoints of their authors on topics of interest and status to the community, and are not intended to reflect viewpoints on behalf of the Salish Current. Last week, Cascadia’s borderlands were adorned with the presence of FIFA World Cup stars.
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Gianni Infantino, president of the Federation Internationale de Football Association (FIFA), swept into Seattle on Oct. 15 to meet with local civic and sporting bests, including Gov. Jay Inslee, Seattle Mayor Bruce Harrell and Puyallup Tribal Council Chairman Bill Sterud. The World Cup president’s trip was all about checking in on planning for one of the biggest sporting events to arrive in this region, the Football World Cup 2026.
Seattle and Vancouver are both scheduled to host FIFA 2026 games.
As part of the North America-wide occasion, which includes other World Cup host cities from the U.S., Mexico, and Canada. Infantino, who also toured the host arena Lumen Field, eventually made his way north to downtown Vancouver’s BC Place Arena for a similar journey of meetings, media relations, and facilities examination. While Infantino seemed to say all the true things in interviews with local press, two points of debate stood out.
One was FIFA’s unyielding focus on fan experience, given that hundreds of thousands of FIFA 2026 fans will attend the games, while thousands more will partake in related fan events across both metropolitan areas. The other note was about local and regional heritage buildings. FIFA’s local influence is mostly thought of in terms of tourism and the sports economy.
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The horror of the FIFA World Cup 2026 event has the potential to usher in vital shifts in the way we think about the cross-border region. In my fresh research with the Border Policy Research Institute about the borderlands impacts of FIFA 2026, I learned that event managers are mindful of the regional legacy-building that has come before from mega-events like Vancouver’s 2010 Olympics and Expo 86, and Seattle’s World’s Fair.
FIFA World Cup and the International Olympic Committee
FIFA 2026 planners, and sporting leaders with other high-profile governments, are mindful of the power of sport to catalyze local economies but also foster better civic quality of life. Vancouver’s Olympics, for example, prompted the building of the Canada Line Skytrain network extension, and main enhancements to the Sea-to-Sky Highway connecting B.C.’s Lower Mainland to Whistler, B.C.
This legacy-building outlook spreads to the sphere of sustainability, which is a growing focus of global sporting governments like FIFA and the Global Olympic Board. FIFA has already devoted itself to the United Nations Sports for Climate Action Framework, which activists for the values of ecological duty and climate action. This was shown at the previous World Cup in Qatar, where officials aspired to stage a completely carbon-neutral contest.
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That lofty goal might enjoy greater care locally in FIFA 2026, but also more expert inspection, given this region’s longstanding interest in ecology at the grassroots level, but also its reputation for birthing relevant organizations like Greenpeace, and industry outfits like the Green Sports Alliance. The latter, founded by Microsoft co-founder Paul Allen and the Natural Resources Defense Council, liked early support from all of this region’s well-known professional teams.
World Cup Tickets: The sustainability dream for FIFA World Cup 2026
Teams contain Seattle’s Seahawks, Mariners, Sounders and Storm, and Vancouver’s Canucks. The group now helps sporting organizations from across the continent reach ecological milestones before FIFA 2026 such as certification for Leadership in Energy and Environmental Design, Total Resource Use and Efficiency, or its green standard called Play to Zero which focuses on net-zero objectives for energy, water, and waste.
The Pacific Northwest made an enormous splash in the sustainability-and-sport sweepstakes in 2021. When the Seattle Kraken National Hockey League permit proclaimed the naming of the rebuilt Key Arena as Climate Pledge Arena. The Weather Pledge, pledging to meet net zero carbon targets by 2040. Knows how sport can shift public attitudes about the atmosphere.
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But for the FIFA World Cup, the sustainability vision is equally ruthless. For example, local boosters hope that the World Cup can boost better transportation systems. That connects the region and reduces automotive releases. Amtrak’s Cascades train and the long-term vision of high-speed rail along the I-5 corridor. The local fan experience is also an obvious World Cup importance.
Seattle Football World Cup 2026 organizers collaborate
FIFA is counting on local and visiting World Cup fanatics to provide the backdrop for a historic global athletics undertaking. But those same footie fans might provide a longer-lasting legacy of renewed urbanism and ecology in the cross-border Cascadia corridor.
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