Japan head coach Eddie Jones believes Rugby World Cup 2027 represents a major opportunity to grow the sport and inspire a new generation of players across Australia and beyond. With the expanded men’s tournament taking matches to eight venues in seven cities, Jones believes rugby can gain unprecedented exposure.
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The World Cup will provide an opportunity for the sport to reach audiences that may not regularly follow rugby. Jones highlighted the importance of matches being played outside Australia’s traditional rugby centres, particularly in cities such as Newcastle and Townsville.
Japan have already experienced both venues during their 2026 campaign. The Brave Blossoms played Ireland in Newcastle in July before returning to Townsville to face Australia, giving the team valuable experience ahead of next year’s tournament.
Newcastle’s McDonald Jones Stadium will host four Rugby World Cup 2027 matches during the pool stage. Japan are scheduled to face Samoa there in Pool E, adding another important fixture to the city’s growing rugby profile.
Townsville is also preparing for a major tournament role. Queensland Country Bank Stadium will host four World Cup matches, including games involving Georgia, Hong Kong China, Chile, Tonga, Zimbabwe, Spain and Canada.
For Jones, the importance of the tournament goes beyond results. He believes seeing international rugby on television and inside stadiums can encourage young people to pick up the sport.
Eddie Jones Sees Rugby World Cup 2027 as a Chance to Inspire
Eddie Jones believes the biggest impact of Rugby World Cup 2027 could come away from the field. With matches being staged across Australia, the tournament can introduce rugby to new audiences and encourage more young people to become involved in the sport.
The expanded 24-team competition will feature matches across eight venues in seven cities. That structure means more communities will have the chance to experience World Cup rugby rather than concentrating the tournament in a small number of locations.
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Jones specifically highlighted Newcastle and Townsville as important locations for spreading the game. Both cities have already hosted Japan during their 2026 campaign and will now prepare for a much larger international rugby spotlight.
For a sport competing with several other major codes in Australia, increased visibility could be extremely valuable. World Cup matches can attract casual viewers who may not normally watch Test rugby during a regular international season.
Jones believes that exposure can influence children in particular. Seeing international players competing at the highest level can create excitement and encourage youngsters to consider taking up rugby themselves.
The Japan coach also understands the power of a successful World Cup campaign. Japan’s run to the quarter-finals in 2019 helped create enormous interest in rugby across the country. Rugby World Cup 2027 therefore presents an opportunity not only for established rugby nations but also for emerging markets and communities.
Newcastle and Townsville Prepare for Major World Cup Roles
Newcastle and Townsville are set to play important roles during Rugby World Cup 2027, with both cities experiencing growing interest in international rugby. McDonald Jones Stadium in Newcastle will host four pool-stage matches, including Japan’s meeting with Samoa in Pool E.
Japan have already played at the venue during 2026, giving Jones and his players an early experience of the location. Townsville is also preparing for a significant tournament presence. Queensland Country Bank Stadium will host four World Cup matches, creating an opportunity for North Queensland supporters to experience international rugby on home soil.
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The venue will stage several important pool fixtures. Georgia will meet Romania, while Hong Kong China will face Chile in a Pool A contest before Tonga play Zimbabwe. Spain and Canada will also meet in Townsville, completing the venue’s World Cup schedule.
The range of teams visiting the region highlights one of the benefits of the expanded tournament. Supporters will be able to watch nations that may not regularly play Test rugby in North Queensland.
The region’s relationship with international rugby is also expected to continue beyond the World Cup. The Wallabies are scheduled to play three Tests in Townsville between 2027 and 2030, further strengthening the city’s rugby profile.
Japan Face Tough Rugby World Cup 2027 Pool
Japan have been drawn into a challenging Pool E for Rugby World Cup 2027. The Brave Blossoms will face France, the United States and Samoa as they attempt to reach the knockout stages once again. France will provide the biggest challenge on paper.
The reigning Six Nations champions possess significant depth and experience, making them one of the leading contenders to progress from the pool. Japan will also have to deal with Samoa, who will meet them in Newcastle during the pool stage. The physical nature of Samoan rugby could provide a difficult examination for the Brave Blossoms.
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The United States will present another challenge as Japan attempt to secure a position in the newly expanded knockout phase. The introduction of a round of 16 means more teams will have the opportunity to progress beyond the pool stage. That creates additional possibilities for nations such as Japan.
Japan have already demonstrated that they can compete with elite teams. Their historic 2019 campaign saw them defeat Ireland and Scotland before eventually losing to South Africa in the quarter-finals.
That experience gives the Brave Blossoms confidence heading into 2027. However, the tournament will demand consistency across the pool stage. Japan cannot afford long periods without possession or allow opponents to control the physical battle.
Wallabies Expose Japan’s Biggest Weakness
Japan’s immediate focus will now shift towards the Pacific Nations Cup, but the recent two-Test series against Australia has given Eddie Jones plenty to consider. The Brave Blossoms lost a dramatic opening match 35-32 in Osaka before suffering a much heavier 56-17 defeat in Townsville.
The second result was particularly damaging because Australia dominated possession and territory for long periods. The Wallabies eventually scored 42 unanswered points after Japan had threatened to remain competitive.
Jones acknowledged that possession was a major factor in the result. Japan struggled when they were forced to defend continuously, allowing Australia’s powerful forwards to gain control of the match.
The Wallabies’ collision dominance also created problems. Once Australia established momentum, Japan found it increasingly difficult to stop their ball carriers and maintain defensive pressure.
Jones believes Japan need more than 50 percent possession to play their most effective rugby. Their attacking structure becomes much more dangerous when they can control the ball and force opponents to defend. That lesson could be crucial before Rugby World Cup 2027.
Japan are unlikely to dominate possession against every opponent, particularly against teams such as France. They therefore need to develop ways of defending effectively while also creating opportunities from limited possession.
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FAQs
1. What does Eddie Jones think about Rugby World Cup 2027?
Eddie Jones believes Rugby World Cup 2027 is a fantastic opportunity to put rugby in front of a wider audience and inspire the next generation of players.
2. Which teams are in Japan’s Rugby World Cup 2027 pool?
Japan are in Pool E alongside France, the United States and Samoa.
3. Can Japan reach the knockout stages of Rugby World Cup 2027?
Yes. Japan have already reached the quarter-finals in 2019, and the expanded 24-team format introduces a round of 16, giving the Brave Blossoms another opportunity to progress.
4. Where will Japan play during Rugby World Cup 2027?
Japan are scheduled to play their pool matches in Newcastle, Brisbane and Adelaide during the tournament.
5. How did Japan perform against Australia in 2026?
Japan lost both Tests against Australia, going down 35-32 in Osaka before suffering a 56-17 defeat in Townsville. The matches highlighted areas Japan need to improve before Rugby World Cup 2027.