The organizers of the Men’s Rugby World Cup 2027 have officially confirmed the list of travel companies. That will be authorized to sell ticket-inclusive travel packages for the tournament in Australia. These agencies, known as Official Travel Agents (OTAs), have been selected in partnership with Sports Travel & Hospitality (STH).
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A Sodexo Live! The company is operating under the name Rugby World Cup Experiences (RWCE). RWCE holds exclusive global rights for the travel program and will oversee the delivery of premium, curated fan experiences for the event.
The selection process attracted significant global interest. Nearly 50 travel companies from various regions submitted applications to become part of the official program. Following a thorough review, RWCE appointed 15 agencies representing nine different countries.
Forming what organizers describe as a diverse and strategic international network. Many of these partner companies come from markets with a strong rugby tradition, such as New Zealand, France, and the United Kingdom.
Notably, India has joined the lineup for the first time. Signaling rugby’s growing presence in emerging sports markets and expanding the tournament’s global reach. Excitement for the tournament is already building among fans and travel partners.
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Early Demand Signals Record-Breaking Interest for Rugby World Cup
Demonstrating strong early demand more than two years before the event begins. Organizers say this momentum reflects both the global appeal of rugby. And the anticipation surrounding, what will be the largest Rugby World Cup ever staged.
Chris Stanley, Managing Director of Men’s Rugby World Cup Australia 2027. Described the appointment of OTAs as a major step toward bringing the tournament to life. This will be a once-in-a-lifetime trip for many fans, he said, noting that the official travel program will not only help visitors follow their favorite teams.
But also encourage tourism across Australia’s cities, coastlines, and cultural destinations. Stanley emphasized that the experience is about more than attending matches; it’s about showcasing Australia to the world.
Chris John, CEO of STH Group, echoed these sentiments, calling the announcement a milestone in developing a world-class travel program. He highlighted STH’s long-standing partnerships within the sports travel industry.
And expressed confidence that the newly appointed agents will help deliver highly personalized travel options. That set a new global benchmark for major sporting events.
The full range of packages will be released after the official match schedule is confirmed. This is expected to follow the tournament draw scheduled for 3 December 2025.
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Rugby World Cup Final: Six-Week Tournament Expected to Welcome 250,000 Visitors
Fans who want priority access are encouraged to register their interest with authorized agents in their respective countries ahead of sales opening. RWC 2027 will run from 1 October to 13 November 2027 and will be the first Rugby World Cup to feature an expanded 24-team format. Economic projections estimate that visitor spending will inject around AUD $1.3 billion directly into the Australian economy across seven host cities.
Beyond financial impact, organizers hope the tournament will inspire a nationwide boost in rugby participation. With an ambition to grow Australia’s playing base to 200,000 participants by 2029. Rugby World Cup Experiences aims to redefine how fans engage with the sport’s most iconic event by offering immersive experiences that extend beyond the matches themselves.
The goal is to bring the excitement of the tournament to life not only inside stadiums. But across broader cultural, social, and travel-based touchpoints. World Rugby, the global governing body responsible for the sport.
Continues to invest heavily in expanding rugby’s reach and relevance. Following the commercial success of the Men’s Rugby World Cup 2023 in France. The organization is directing a record £300 million toward global rugby development between 2024 and 2027, an increase of 28 percent over the previous cycle.
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