Since helping Team USA clinch a historic bronze medal in rugby sevens at the Paris 2024 Olympic Games, Ilona Maher has emerged as one of the sportโs most dynamic and recognizable figures. As both athletes look ahead to the upcoming Women Rugby World Cup, their growing influence and star power continue to shine a spotlight on the evolving landscape of womenโs rugby.
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Tui, a two-time Olympic medalist, and World Cup champion, has not only observed Maherโs rise but deeply respects the work behind it. People think she was just random or an accident, Tui told CNN Sport. Nah, that woman puts work into her rugby that woman puts work into her branding. That whole USA team does.
Maher burst into global view during the Tokyo 2020 Games as a charismatic force on TikTok, but it was in Paris that she firmly established herself as a force in the sport. Her bold personality, candid humor, and powerful play resonated far beyond rugby circles. From viral videos to serious athleticism, Maher straddled both sides of stardom with ease.
Her Paris performances helped the USA earn their first womenโs Olympic medal in rugby sevens a landmark achievement in itself. But Maherโs momentum didnโt stop there. Riding the wave of Olympic fame, she stepped onto the entertainment stage with an appearance on the hit show Dancing with the Stars, where she charmed audiences with her grace and grit.
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Soon after, she was featured in the iconic Sports Illustrated Swimsuit edition a move that solidified her crossover appeal and helped draw new audiences to womenโs rugby. For Ruby Tui, this kind of visibility is essential for the gameโs growth. Ilona isnโt just bringing attention to herself sheโs spotlighting the entire sport. Thatโs what we need more have, she said.

You need people who can play, yes, but also people who bring the energy, the personality, the stories. Sheโs one of those. Tui herself knows a thing or two about trailblazing. A key member of New Zealandโs gold-medal-winning squad at Tokyo 2020, she followed that up by helping the Black Ferns to an unforgettable Womenโs Rugby World Cup victory on home soil in 2022.
Known for her infectious enthusiasm and openness about her mental health journey, Tui has become an ambassador for rugby and a role model for many. The admiration between Maher and Tui is mutual. In several interviews, Maher has cited Tui as one of the players she looks up to, not only for her achievements but for her fearless personality and the way she uplifts others around her.
Itโs this mutual respect and energy that has fans excited at the prospect of the two sharing the same pitch. That opportunity could come sooner rather than later, with the England Women Rugby World Cup set to take place later this year, kicking off in late August. The tournament promises to be a landmark moment for the sport, and the potential to see both Maher and Tui in action on rugbyโs biggest stage.
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For Maher, it would mark her first major tournament in the 15s format, having recently made the transition from sevens a shift that requires adaptation but promises immense upside given her physicality and game sense. The Womenโs Rugby World Cup 2025 presents the perfect stage for Maher to showcase her evolution as a player and make a powerful statement in the 15s arena.
I canโt wait for Ilona Maher to come over to the 15s game on a World Cup stage and see what kind of storm she can start, Tui said with a grin. Letโs go Iโm keen on all of it. If selected, Tui will be gunning for a second straight World Cup crown, eager to defend New Zealandโs title and continue the legacy of the Black Ferns.

But sheโs equally excited about the new generation of talent and characters rising across the globe, seeing it as a healthy and necessary evolution for the sport. More champions, more characters for the game is nothing but good, she said. And sheโs always been a vibe. With fresh faces like Maher stepping up, Tui believes the future of womenโs rugby has never looked brighter.
Indeed, Maherโs journey embodies much of what modern womenโs rugby represents: grit, talent, heart, and an unapologetic presence. Sheโs used her platform to challenge stereotypes, promote body positivity, and bring humor and charity into a sport that has often struggled for typical attention. Her impact reaches beyond the field, inspiring a new generation to embrace both strength and authenticity.
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In an era where visibility can transform sports, Maherโs growing profile is more than personal success. Itโs a gateway for new fans, new players, and new possibilities. As excitement builds for the England vs USA Tickets release for upcoming international matches, Maherโs influence is sure to draw even more attention to womenโs rugby, captivating fans who are eager to see her play on the world stage.
Her social media presence, particularly on platforms like TikTok and Instagram. Showcases not just workouts and match highlights, but daily life, candid thoughts, and moments of vulnerability. Whether sheโs joking about awkward encounters, hyping up her teammates. Or reflecting on body image, she does it with authenticity a quality that resonates deeply with her audience.

That link is something Tui sees as vital. The kids coming up now they want someone they can relate to. Not just someone who wins, but someone who gets it. Ilona gets it, she said. As the countdown to the Womenโs Rugby World Cup continues, the potential of seeing Maher and Tui on the same pitch perhaps even squaring off in a pivotal fixture adds a tantalizing subplot to an already stacked tournament.
ย Itโs a stage that promises to showcase not only elite rugby but also the evolution of its icons. For Maher, itโs a moment to further solidify her presence in the sportโs biggest arena. For Tui, itโs a chance to pass the torch while still setting the pace. Itโs a celebration of what rugby is becoming โ faster, louder, more inclusive, and bursting with personality.
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