World Rugby has announced details of a new business partnership in which the Asahi Group will join the global partners for the 2023 Rugby World Cup in France. Under the agreement, Asahi Super Dry will become the official beer for the tournament, which begins on September 8 and will be played at nine world-class venues along the entire length and breadth of the host country. The World Cup 2023 fans can buy France Rugby World Cup tickets 2023 from our website at exclusive discountable prices.

The announcement that the Japanese brand will join the commercial family of the 2023 Rugby World Cup follows Japan’s record 2019 Rugby World Cup, which exceeded all initial commercial revenue forecasts, largely influenced by strong interest from Japanese and wider Asian brands in the main event. Hence the agreement reflects the growing global presence and impact of rugby and ASAHI’s ambition to tap into new markets.

Launched in the same year as New Zealand’s inaugural Rugby World Cup in 1987, Asahi Super Dry also shares rugby’s core values of passion and solidarity and will look to capture the imagination of global fans as they will contribute to the success of the tournament. For New Zealand Rugby World Cup tickets 2023 visit our website.

World Rugby Chairman Sir Bill Beaumont said: “We are delighted to welcome the Asahi Group to the family of global partners for the 2023 Rugby World Cup. Their appointment reflects not only the prestige and truly international appeal of our event, but also the power of growing and global sport to reach and attract a new audience. However we look forward to working with them to deliver on what promises to be a very successful and special Rugby World Cup.”

Although World Rugby chief executive Alan Gilpin added: “Asahi is a Japanese brand with great global ambitions and in many ways this agreement reflects the shining legacy of the 2019 tournament, which has generated huge interest from Japanese and wider Asian brands in the Rugby World Cup as it has seen how successful it can be in bringing the host nation together, attracting fans from all over the world and creating new business partnerships”. The fans can also buy Rugby World Cup 2023 tickets from our website.

President Shiozawa said: “As a global partner, it a great honour to the first Asian company involved in the 2023 Rugby World Cup in France, the most prestigious rugby tournament. Asahi Super Dry was born in 1987 when the first Rugby World Cup was held. We live with the passion and fundamental values of rugby. Where we experience difficulties, respect each other, and move forward together.

These values also shared with Asahi Super Dry. Which will have the ambition to encourage all teams, act positively, and work hard to unite the whole world. Asahi Breweries, Ltd. will watch to share the excitement and unforgettable moments with everyone around the world. And contributing to the success of the tournament. I believe that this cooperation can mix the world.”

Rugby World Cup 2023 and Asahi Super Dry collaboration

Grant McKenzie, Director of International Marketing at Asahi Europe & International, added: “The 2023 Rugby World Cup and Asahi Super Dry share a pronounced passion for creating unforgettable and moving opportunities. Through this collaboration, Japan’s leading Asahi Super Dry beer will deliver to a truly global audience in over 200 areas. We look forward to sharing the unique taste of modern Japan with rugby fans around the world.”

The 2023 Rugby World Cup in France captures the imagination of fans around the world. With the first inventory of Available Follow my Team and City packages sold out in record time. With more tickets on sale in autumn 2021. France 2023 will be the main attraction of the sporting calendar this year. And connecting the rugby family to celebrate the sport’s 200th anniversary. For France Rugby World Cup tickets 2023 visit our site.

With World Rugby recently announcing its plan for the next decade. The international federation is experiencing record levels of interest in business partnerships in its properties. The full inventory of global partners for France 2023 is well on track. Before the events are two years away from Asahi Group being the third confirmed partner to join Societe Generale and MasterCard at the highest level. is the best for France Rugby World Cup tickets.


Asahi Group (Asahi Group Holdings, Ltd.) is a Japanese beverage and food company based in Japan. The Asahi Group, founded in 1889, has steadily evolved over the past 10 years. By expanding its trading base around the world with full access to Oceania. Southeast Asia and Europe. In the future, the Asahi Group will continue its development using the Asahi Group’s (AGP) philosophy.

Established in 2018, as a drive for realizing its vision of “being a worth maker around the world. And locally and growing with brands with high added value”. Asahi Breweries is a leading Japanese company that produces, sells, and distributes alcohol brands in Japan. Asahi Europe &International formulate trading strategies and manages premium brand activities throughout the world market. Fans can also buy Japan Rugby World Cup tickets from our website eticketing.


The 2023 Rugby World Cup will be held in France from September 8 to October 28. And matches will be played at nine venues in 10 host cities. The tournament will be the men’s 10th Rugby World Cup. And the second hosted by France after a memorable event in 2007.

While RWC 2023 will take place in a year in which the sport celebrates 200 years. Since rugby school pupil William Webb Ellis was credited with inventing the game of rugby football. By showing a “subtle disregard for the rules” when catching and running with the ball in 1823.

RWC 2023 sets new standards on social responsibility, inclusion, and sustainability for a major rugby event. Though Focusing on five key pillars of the tournament’s legacy: acting for sustainability. And the circular economy, promoting education, training, and employment, respecting and protecting the environment, promoting inclusiveness, and promoting gender equality. is the best website for world Cup 2023 tickets. Hence the fans can buy Rugby world Cup tickets 2023 from our website at massively discounted prices.