The online car dealer replaced Subway as the showcase partner of the American League tournament in the British capital. Cinch was also appointed as NFL London Games UK Lead Partner. The company brand will be showcased at Tottenham Hotspur Stadium in October. NFL London Fans can buy NFL London Tickets and Falcons vs Jets Tickets from our website.
The transaction adds partnerships between the car salesman and the European Central Bank (ECB), SPFL, Spurs, LTA, and Northampton Saints, The NFL has appointed online car retailer Cinch as the new exhibition partner for the London game and the main partner for the NFL UK.
Under the agreement starting from the 2021 season, the Cinch brand will be featured in two NFL London games at Tottenham Hotspur Stadium in October.
In addition, Cinch will sponsor Sky Sports’ NFL coverage in the UK and provide brand awareness on Sunday night rugby programs from pay-tv channels and NFL specialty channels.
Another part of the partnership is that Cinch is hosting a giveaway game to give UK NFL fans the chance to take part in the Champions Coronation Super Bowl at SoFi Stadium in February. Which first joined with the NFL in 2017, Cinch took over the partner character from the fast-food chain Subway.
“For Cinch, this is an important and exciting partnership,” said Avril Palmer-Baunack, president of the Constellation Automotive Group, which owns Cinch.
“It’s growing every year and NFL is a most famous sport in the Europe and UK, Cinch is one of the fastest-growing brands in the UK. Providing more available driving experiences for customers in the UK, The NFL’s chase of success is perfectly allied with cinch’s focus.”
Launched 10 months ago, Cinch raised £1bn (US$1.4bn) in new investment earlier this year to support growth in the UK and Europe.
The cover sponsor of Tottenham Hotspur, and the company has invested heavily in sports sponsorship. Cinch is also the principal partner of the England and Wales Cricket Board (ECB), and also works with the Lawn Tennis Association (LTA) and the naming partner of the Scottish Professional Football League (SPFL). Agreement to play for the Queen’s Club Championship and the Northampton Saints Rugby League team.
Which announced in April that the Valspar paint brand was its official color partner, Cinch is the newest sponsor of the NFL London UK division.
Due to the pandemic and not being able to host games in 2020, the NFL is back in London this year. The New York Jets will face the Atlanta Falcons on October 10, and the Miami Dolphins will face the Jacksonville Jaguars a week later.
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