Vodka owner Smirnoff Diageo has signed a multi-year contract with the NFL to become the league’s first liqueur sponsor. While the National Football League has long had relationships with beer brands. Such as Anheuser-Busch InBev’s Bud Light, is slower to accept spirits. Until 2017, distillers could not even advertise during games. Diageo’s Crown Royal whisky ad campaign the first alcohol ad to air during an NFL game after the ban lifted. The NFL London fans can buy NFL London tickets from our website at exclusively discounted prices.

“What they did for us in terms of responsibility really stood head. And shoulders above other spiritual societies in the market,” said Nana-Yaw Asamoah, vice president of business development and sponsorship for the NFL. “And that applies to their marketing standards. Which are higher than the rest of the market, and they use them a little bit to inform our policies. When we were in the process of reducing advertising and opening in-game advertising in 2017.”

Since the lifting of the ban, the distilled industry has regulated. Its own advertising and marketing with voluntary guidelines for distillers. For example, the code requires spirits producers to advertise. Only on TV shows where at least 71.6% of the audience is at least 21 years old.

The higher alcohol content of spirits carries a taboo that separates it from beer. And wine in the eyes of some watchdogs who want even stricter standards for spirits, citing concerns. That these ads watched by underage consumers.

Advertising spending in spirits fell last year, but picked up in 2021. According to Kantar Media, it grew by 20% in the first quarter of 2021 compared to the previous year. The fans can also buy Atlanta Falcons vs New York Jets tickets 2021 from our website.

Diageo North America Chief Marketing Officer Ed Pilkington said in an interview. That the company will continue to focus on responsible drinking as part of its partnership with the NFL. For Jacksonville Jaguars vs Miami Dolphins tickets visit our website.

The financial terms and duration of the agreement between Diageo and the NFL not disclosed in Wednesday’s announcement. It will cover the entire Diageo distilled portfolio. Although the company plans to focus primarily on the Smirnoff, Crown Royal, and Captain Morgan Spiced Rum brands at first.

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