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Olympic Tickets: A new chapter in the illustrious history of Team GB is on the horizon. They prepare to make their mark at the highly anticipated Paris 2024 Olympic Games. This time, however, their presence will transcend the realm of traditional sports. Thanks to a groundbreaking brand strategy unveiled by the esteemed British company Thisaway. Renowned for their collaborations with prestigious sporting entities such as the United Rugby Championship. Brentford Football Club, and England Rugby, Thisaway has set out to redefine the very essence of Team GB’s identity.

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Having secured the project through a fiercely competitive tender process in late 2021. Thisaway has meticulously crafted an extensive array of captivating graphic illustrations. These visually stunning creations are not merely limited to the duration of the Games; instead. They aim to keep the Team GB brand pulsating with relevance even during the interludes between competitions. Graeme Cook, the brilliant mind behind Thisaway and its founder and creative director. Sheds light on the shortcomings of the previous strategy. Which heavily relied on the logo and its association with commercial partners. Leaving little room for other visual assets to shine.

Olympic Tickets: Team GB’s Journey to Inspire and Unite

Cook observes that Team GB attracts tremendous interest every few years during the Summer and Winter Games. The team’s brand presence tends to wane in the interim periods. As a result, the once-inspiring slogan Belief in Extraordinary has undergone a metamorphosis. Emerging as the revitalized and inclusive mantra of Everyday Extraordinary.

In an official statement issued by Thisaway, they explain what the reimagination of the slogan represents. A departure from the singular athlete-focused rallying call of the past. Instead, it embodies an all-encompassing and inspirational declaration of purpose. Aimed at uniting people through the power of authentic and emotionally charged stories.

Complementing the overarching brand strategy, Thisaway has painstakingly crafted a bespoke typeface known as Team GB Sans. Designed by the illustrious typographer Lewis McGuffie, this font exudes a sense of dynamic movement, vibrant energy, and rich diversity. While embodying a modern and approachable aesthetic. Team GB Sans also pays homage to the timeless and classic British design influences. Forming an indelible connection between the team’s visual identity and the spirit of the nation.

As the countdown to the Paris 2024 Olympic Games intensifies, Team GB’s reimagined brand identity. Characterized by its expanded purpose and visually captivating language. Stands poised to captivate audiences on a profound level. This innovative strategy will not only captivate hearts and minds during the Games themselves. Still, it will also ensure an enduring relevance and strong connection with the British public throughout the years to come.

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Paris to feature 10,000 torchbearers

The grandeur of the Paris 2024 Summer Olympics will be unveiled through its captivating opening ceremony. Which will feature the culmination of an extraordinary procession involving a remarkable 10,000 torchbearers carrying the Olympic flame.

Scheduled to take place in the vibrant city of Paris, France, the Games, commonly referred to as Paris 2024. Captivate the world in the months of July and August next year. The opening ceremony will be a spectacle concentrated around the majestic River Seine. Which gracefully winds its way through the heart of the French capital.

According to the esteemed French news agency Agence France-Presse (AFP). The Olympic Flame will commence its journey from Olympia, Greece. Will be transported to Marseille, France, aboard the distinguished sailing ship Belem. Embarking on an awe-inspiring expedition, individuals. Groups will carry the sacred flame across the length and breadth of France. Symbolizing the unity and spirit of the Olympic Games. This monumental journey will culminate in the arrival of the Olympic flame in the capital city on July 26. Heralding the commencement of the Games.

Each torchbearer will be honoured to carry the radiant flame for approximately 4 minutes, covering approximately two hundred meters. This cherished tradition unites the torchbearers, athletes, and spectators, igniting a collective passion and anticipation for the upcoming sporting extravaganza.

Tony Estanguet, the esteemed president of the Paris Olympic 2024 organizing committee. Revealed the decision regarding the location of the cauldron. Which will house the flame throughout the duration of the Games, is yet to be finalized. Contrary to speculations suggesting the Eiffel Tower is the ideal site. Estanguet clarified that the lighting location for the cauldron remains open to consideration.

Olympic Tickets: Unveiling the Spectacular Opening Ceremony of the Paris 2024 Olympic Games

Immersed in the enchanting ambience of the River Seine. The opening ceremony will witness athletes being transported on lavishly decorated boats, traversing a picturesque 6-kilometre route. This extraordinary showcase of creativity and artistry will be open to the public. Allowing an estimated 600,000 spectators to line the route and witness this magnificent spectacle firsthand.

The official hub for the opening ceremony will be a magnificent 30,000-seat arena. Specially constructed in the Trocadero, an iconic park nestled alongside the Seine and near the majestic Eiffel Tower. This strategic location will provide an awe-inspiring backdrop for the celebration of athletic prowess. Uniting the essence of Paris, the Olympic spirit, and the world.

Organizers are driven by the vision of making the Paris 2024 opening ceremony. The most spectacular and accessible… in Olympic history. With meticulous planning and creative ingenuity. They aspire to create an unforgettable experience that captivates. The global audience and inspires a sense of awe and wonder.

Ensuring the utmost safety and security of the flame and torchbearers, the organizers will deploy a robust network of police officers and security services throughout the torch’s journey across France. Mindful of potential threats from terrorists and individuals with malicious intent, stringent measures will be implemented to safeguard the sanctity of this momentous event.

Paris holds a rich Olympic legacy, having hosted the Games twice before, and the forthcoming Paris Olympic 2024 Games will mark the centenary of its first hosting in 1924.

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Olympic Tickets: The Enduring Spirit of the Paris Olympic 2024 Torch Procession

The torch procession, a cherished tradition that symbolizes the unity of the Olympic movement, has endured throughout the decades. However, due to the restrictions imposed by the global COVID-19 pandemic, the procession was scaled back significantly for the 2021 Summer Olympics in Japan and the 2022 Winter Olympics in Beijing, China. Nonetheless, the spirit of the Olympic flame and its symbolic journey remain steadfast, reminding the world of the enduring spirit of the Games.

One of the most notable torch processions took place during the 2008 Beijing Olympics, where an unprecedented 20,000 torchbearers embarked on a 130-day overland journey, covering an astonishing distance of over 136,000 kilometres.

As the anticipation for the Olympic Paris 2024 Games grows, the procession of the Olympic flame will serve as a poignant reminder of the values that the Olympics represent unity, friendship, and athletic excellence. The flame’s arduous voyage from Olympia to Paris will symbolize the global coming together of nations, celebrating the pursuit of sporting achievement and the unbreakable bonds forged through competition.

In the face of challenges and uncertainties, the Olympic Games continue to be a beacon of hope, inspiring athletes, and spectators alike to push boundaries, overcome obstacles, and embrace the extraordinary. Olympic Paris 2024 is poised to build upon this legacy, captivating the world with its blend of rich history.

Paris 2024: Illuminating the Spirit of Unity and Human Achievement

As the countdown to the Paris 2024 Summer Olympics begins, the stage is set for a truly unforgettable event. The city of Paris, with its iconic landmarks, will provide a breathtaking backdrop for the world’s finest athletes to highlight their talent, determination, and the unifying power of sport. From the opening ceremony’s captivating performances to the exhilarating competitions that follow, Paris 2024 promises to be a celebration of human achievement, resilience, and the enduring Olympic spirit.

As the world eagerly awaits the arrival of the Olympic flame in Paris, France, a sense of anticipation fills the air. The 2024 Summer Olympics will not only mark a milestone in the history of the Games but will also serve as a testament to the indomitable human spirit and the power of unity that the Olympics embody. The Paris 2024 Games will be a celebration of diversity, athleticism, and the shared values that unite us all.

Paris 2024: Igniting the Spirit of Unity and Human Potential

From the captivating opening ceremony to the thrilling competitions across a multitude of sports, Paris 2024 will leave an indelible mark on the hearts and minds of millions. It will be a testament to the dedication, perseverance, and unwavering passion of the athletes who have dedicated their lives to their respective disciplines.

As the Olympic flame draws closer to its destination, the world eagerly awaits the magical moment when it will be lit in Paris, signifying the start of an extraordinary sporting extravaganza. The flame will serve as a beacon of hope, inspiring generations to come and reminding us that together, we can overcome any obstacle and achieve greatness.

The Olympic Paris 2024 Games are not merely about the pursuit of medals; they are a celebration of human potential, friendship, and the enduring Olympic legacy. As the torchbearers carry the flame across France, their journey represents the unity of nations and the unwavering spirit of the Olympic movement. So let us join, you in anticipation and excitement, as we embark on this remarkable journey to Paris 2024, a celebration of athleticism, unity, and the boundless potential of the human spirit.

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Olympic Paris: The Paris 2024 Organising Committee has recently unveiled an exciting addition to its Cultural Olympiad programme for 2023. In a spectacular event held alongside the renowned Paris arts festival, Nuit Blanche. A stunning collection of artistic posters celebrating the values of the Olympic and Paralympic Movements was revealed to the public.

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These posters, created by eight talented artists, capture the essence and spirit of the upcoming Olympic and Paralympic Games in Paris. For the first time in Olympic history. Each artist or artistic pair was commissioned to design two posters: one dedicated to the Olympic Games Paris 2024 and another to the Paralympic Games Paris 2024.

The unveiling event, which took place on the picturesque banks of the river Seine. Marked the beginning of an exciting journey for these artistic creations. Following their exhibition for one month, the posters will embark on a journey across France. Showcasing the talent and creativity that France has to offer. This extraordinary display of art has been made possible by Terre de Jeux 2024. An initiative designed to engage local authorities and members of the French sports movement. Promoting the Games and encouraging sports participation nationwide.

Olympic Paris 2024 Unveils Striking Artistic Posters Celebrating the Olympic Games 2024 and Paralympic Games

The programme aims to ensure that the people of France feel an integral part of the Paris 2024 adventure. Aligning with the official slogan, Games are wide open. Through this initiative, the artistic posters serve as more than just visual representations of the Games. They become a collective memory and an invitation for everyone to embrace the Olympic and Paralympic spirit.

With the countdown to the Olympic Games in Paris drawing closer. The Cultural Olympiad programme adds a vibrant and inspiring dimension to the anticipation and excitement surrounding the Games. These artistic posters not only capture the imagination. But also play a crucial role in commemorating. The Games and fostering a sense of unity and pride among athletes, spectators, and the people of France.

Meet the artists at Olympic Paris 2024

The Paris 2024 Cultural Olympiad has brought together a talented group of artists to contribute their unique vision to the Games. A panel of esteemed representatives from the International Olympic Committee (IOC). The Paris 2024 Organising Committee, the French Ministry of Culture. The City of Paris and prominent figures from the arts community meticulously selected these artists. They were chosen through a rigorous competition that showcased their artistic prowess. Commitment to capturing the essence of the Olympic and Paralympic Games.

In addition to the general competition, several special competitions were held to commemorate significant milestones and events. One such competition paid tribute to the centenary of the Olympic Games held in Paris in 1924. A historic moment in Olympic history. Artists were given the opportunity to channel the spirit of the past. Connect it with the excitement of the upcoming Games in 2024.

Another competition celebrated the inclusion of breaking as a new Olympic discipline for the Paris 2024 Games. Breaking, a dynamic and expressive street dance style, will make its debut on the Olympic stage. Showcasing the fusion of sport and culture. Artists participating in this competition were encouraged to incorporate the energy and vibrancy of breaking. Their artistic expressions, add a contemporary touch to the Olympic experience.

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Celebrating Artistic Diversity in Preparation for the Olympic Paris and Paralympic Games

Furthermore, as France prepares to host the Paralympic Summer Games for the first time. A special competition was dedicated to highlighting the significance of this momentous occasion. Artists were tasked with capturing the essence of inclusivity, determination, and the indomitable human spirit that defines the Paralympic Games. Through their art, they aimed to create a lasting impact. Inspire a sense of unity among athletes and spectators alike.

The careful selection of these artists and the diverse competitions. They participated in reflecting the commitment of Paris 2024. To infuse the Olympic and Paralympic Games with the richness of artistic expression. By incorporating the talents of these artists, the Games aim to create a truly immersive. Captivating experience for both participants and audiences. Through their creative interpretations, these artists will contribute to the collective memory of the Olympic and Paralympic Games. Leaving a legacy that embodies the spirit of France. The city of Paris, and the Games themselves.

The artists selected to participate in the Paris 2024 Cultural Olympiad have been revealed. Each brings their unique creative perspective to the Games. Among them are Adam Janes, an accomplished American painter and sculptor; Clotilde Jiménez. A talented multidisciplinary artist also from the United States; Gilles Elie, a skilled French painter. Elsa and Johanna, a dynamic duo of French photographers; Pierre Seinturier. A renowned French cartoonist; Fanny Michaëlis, a gifted French designer and illustrator; and Stéphanie Lacombe, a talented French photographer.

Celebrating the Intersection of Art and Sport in France’s Rich Cultural Landscape

The Cultural Olympiad is an extraordinary programme that delves into the shared values and connection between art and sport. A tradition that has been held in conjunction with every Olympic Games since Barcelona in 1992. The Paris 2024 edition, it presents a unique opportunity to shape the cultural identity of the Games and highlight the vibrant energy. Exceptional talent, and rich heritage of France. Through thousands of events and performances across various art forms. The Cultural Olympiad will unfold throughout the country. Captivating audiences from now until the Paralympic Closing Ceremony on September 8, 2024.

Under the leadership of the Paris 2024 Culture Department. The Cultural Olympiad is a collaborative endeavour involving cultural and sports stakeholders from all corners of France. More than 500 entities associated with Terre de Jeux 2024. A program promoting the Games and sports engagement is actively participating in the Cultural Olympiad. Additionally, an extensive cultural network is working hand in hand with the Olympic and Paralympic sports movements. The unveiling of the 14 posters alongside a captivating concert marked an important milestone on June 1. Dates were announced for nationwide Cultural Olympiad activities in 2023:

Summer of the Cultural Olympiad: June 1 to September 15, 2023,

• European Heritage Days: September 16 and 17, 2023

• Autumn of the Cultural Olympiad: September 21 to December 21, 2023

Olympic Paris 2024 Cultural Olympiad: Unveiling Exciting Milestones and Enhancing Access through a Dedicated Website

Paris 2024 President Tony Estanguet expressed his delight, stating, “Today, we are happy to reveal the major events of the Cultural Olympiad, which will be exciting milestones as we approach the Games. Thanks to the commitment of all those involved, as well as the support of renowned personalities from the worlds of sport and culture, the Cultural Olympiad has come to life, and its projects will reach an increasing number of people.”

To enhance the accessibility and visibility of these events, and those planned for 2024, a dedicated website has been launched. It serves as a comprehensive resource where the public can explore the full programming schedule of the Cultural Olympiad. With an interactive map and filtering system. Users can easily select events based on their preferences and proximity. Ensuring a personalized and engaging experience for all.

Carrefour premium partner of the Olympic and Paralympic Games Paris 2024

On June 22, 2022, an exciting partnership was forged between the Carrefour Group. The Olympic and Paralympic Games Paris 2024. In a historic moment, Alexandre Bompard, the Chairman and CEO of the Carrefour Group. Tony Estanguet, President of Paris 2024, came together to sign the partnership agreement. This collaboration marks a significant milestone as it is the first time in the history of the Games. That a global leader in food distribution has joined forces with the greatest sporting event on the planet.

The Carrefour Group is known for its prominence in the food retail industry. Now become a premium partner of the Olympic and Paralympic Games Paris 2024. This partnership not only highlights the importance of supporting world-class sporting events. But also emphasizes the critical role that food and nourishment play in the success of athletes and spectators alike.

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Elevating the Olympic and Paralympic Games Paris 2024 through Partnership and Shared Values

By aligning with the Olympic and Paralympic Games. The Carrefour Group demonstrates its commitment to promoting healthy lifestyles, sustainability, and community engagement. Through this partnership, they aim to provide an exceptional experience for participants and attendees. Showcasing the values of the Games and enhancing the overall atmosphere of the event.

The involvement of a company of Carrefour’s stature underscores the significance of the Olympic and Paralympic Games Paris 2024, as it attracts global leaders who recognize the power of sport to inspire and unite people from all walks of life. The partnership represents a shared vision of fostering excellence, inclusivity, and a positive impact on society.

As preparations for the Games continue to unfold, the Carrefour Group’s participation as a premium partner adds another layer of excitement and anticipation. Their expertise in food distribution and commitment to sustainable practices will undoubtedly contribute to the success and legacy of the Olympic and Paralympic Games Paris 2024. Together, they are poised to create an unforgettable experience that celebrates the best of sport, culture, and community in the heart of France.

France Olympic: In the History of Carrefour

As the 100th anniversary of the last Olympic Games held in Paris approaches, Carrefour, with its iconic blue, white, and red branding deeply embedded in the daily lives of the French people, is thrilled to be a part of this extraordinary event that encompasses the entire nation.

Central to Carrefour’s participation is its commitment to driving a food transition that benefits everyone. With a vast network of 5000 stores and e-commerce sites, the Carrefour Group possesses a unique ability to unite the French population in this grand celebration of sports. By leveraging their expansive reach, they aim to engage and involve people from all walks of life in this monumental occasion.

Moreover, the Carrefour Group wholeheartedly embraces the values upheld by Paris 2024, aligning themselves with the vision of hosting Olympic and Paralympic Games that are sensible, sustainable, and inclusive. By supporting this endeavour, Carrefour aims to contribute to the success of the Games while embodying these remarkable values.

In the words of the Carrefour Group, “Soon, the heart of our country will beat to the rhythm of the Olympic and Paralympic Games Paris 2024. It will be a historic event for all French people, capturing the attention of the entire world. With our widespread presence, encompassing 5000 stores across France, and our blue, red, and white logo, Carrefour is determined to play a significant role in the success of this magnificent celebration of sports. We aspire to empower all French citizens to participate and proudly associate our brand with the marvellous values of Paris 2024. It is with immense pride that Carrefour’s 150,000 employees in France join this remarkable adventure.”

Through their involvement, Carrefour’s vast network and devoted workforce become essential contributors to the success and vibrancy of the Olympic and Paralympic Games Paris 2024. Together, they forge a powerful connection between the Games and the French population, amplifying the excitement and fostering a sense of unity and pride throughout the country.

The Partnership Is Divided Into 4 Pillars

Carrefour is embarking on an ambitious project to supply fresh and organic produce, including fruits, vegetables, cereal products, meat, fish, and seafood, to the Olympic and Paralympic Villages. This initiative not only aims to provide athletes with nutritious and high-quality meals but also serves as a platform to showcase the excellence of French produce. By promoting sustainable eating practices, Carrefour is actively contributing to a more environmentally conscious approach to nutrition.

Additionally, Carrefour’s involvement in the Olympic and Paralympic Games Paris 2024 extends beyond the realm of food. Through a branding project deeply rooted in the values of sport, they promote the significance of a healthy diet, the value of hard work, social progress, and inclusivity. This multifaceted endeavour engages various stakeholders, partners, and franchisees, allowing for a collective effort in raising awareness about disability, nutrition, and the importance of health in the workplace, all through the lens of sports.

From a commercial perspective, Carrefour is fully committed to supporting the Games through numerous promotions and collaborations. They will develop exclusive collections featuring a wide range of official Paris 2024 licensed products, including clothing, stationery, and back-to-school collections. This commercial project not only generates excitement and anticipation among consumers but also creates opportunities for individuals to connect with the Games on a personal level through these unique offerings.

Carrefour’s comprehensive approach encompasses multiple dimensions, blending their expertise in the food supply, social responsibility, and commercial initiatives to contribute to the success and legacy of the Olympic and Paralympic Games Paris 2024.

Olympic Paris: Team of Athletes for Paris 2024

Carrefour, the iconic three-colour brand deeply ingrained in the daily lives of people in France, is proud to participate in the exceptional event of the Olympic Games returning to Paris after a hundred-year hiatus. To bring depth and significance to this partnership, Carrefour has formed a close bond with a team comprising 14 talented athletes. The company is going above and beyond to provide them with the optimal conditions necessary for their success and pursuit of medals. These remarkable sportsmen and sportswomen embody Carrefour’s values, emphasizing performance, healthy eating, and inclusivity. They serve as excellent ambassadors for the retailer.

Carrefour’s support for these athletes has been made possible through collaboration with the French Sports Foundation, which has facilitated sponsorship agreements through its Performance Pact program. By becoming a premium partner for the Olympic Paris 2024 and Paralympic Games, Carrefour aims to leave a legacy and promote greater inclusivity for people with disabilities. The company has made disability a cornerstone of its strategic plan, with a goal of employing 15,000 individuals with disabilities across the Carrefour Group by 2026. The partnership with the Paris 2024 Paralympic Games and the integration of para-athletes within Team Carrefour will serve as a catalyst for this ambition, positioning Carrefour as a more inclusive employer and retailer.

Carrefour’s commitment to the Olympic Games Paris 2024 goes beyond mere sponsorship. It strives to create a meaningful impact, both in supporting athletes and promoting inclusivity. By aligning its values with the Olympic spirit, Carrefour is making a significant contribution to the Games and the broader societal goals they represent. Through this partnership, Carrefour aims to be recognized not only as a retailer but also as an advocate for positive change, fostering a more inclusive and accessible world for everyone.

France Olympic: Why Carrefour?

Saifedine recognizes Carrefour as a globally renowned company that can play a pivotal role in promoting and elevating his relatively unknown discipline. He acknowledges the sentimental connection he shares with the retailer, as his father was employed in a Carrefour store, and he himself gained practical experience during a traineeship at the Freyming-Merlebach Carrefour as part of his professional business baccalaureate. Saifedine feels a deep familiarity with the Carrefour Group, and he is immensely grateful for the opportunity to be included in its team, allowing him to interact with fellow athletes.

Looking ahead to the conclusion of the 2024 Paris Olympics, Saifedine aspires to pursue a career in retail. Following in the footsteps of his father. He envisions himself working in a store, serving customers, and contributing to the dynamic world of retail. The experience gained from being a part of Carrefour’s team. The exposure garnered during the Games will serve as a stepping stone for his transition. Future endeavours in the retail industry.

Saifedine’s story exemplifies the profound impact that Carrefour’s partnership. The Olympic Games can have on individuals, transcending the realm of sports and providing opportunities for personal and professional growth. By embracing Saifedine and other athletes, Carrefour not only elevates their disciplines. But also nurtures their aspirations beyond the sporting arena, helping them carve out promising futures in diverse fields.

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